CallataGuides

Business phone system for new car dealers in Missouri

482 new car dealers operated in Missouri in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
482CBP 2023
Employees
22,402mid-March 2023
Per 100k residents
7.7U.S. 6.4
State rank
17th of 50by count

How many new car dealers operate in Missouri

The Census Bureau counted 482 new car dealers in Missouri in its 2023 County Business Patterns (NAICS 441110). They employed 22,402 people in mid-March and reported $1.6 billion in annual payroll. That is the 17th highest count among the 50 states and DC with published figures. New car dealers make up 0.32% of the 151,475 business establishments in the state.

Per 100,000 residents (2024 estimate) Missouri has 7.7 new car dealers, 19.8% above the national rate of 6.4. The average establishment has 46.5 employees against 51.6 nationally. Payroll per employee is $72,850, 8.1% below the U.S. figure of $79,300.

New car dealers: Missouri compared with the U.S., 2023
MeasureMissouriUnited States
Establishments48221,910
Mid-March employees22,4021,131,340
Annual payroll$1,631,979,000$89,715,562,000
Employees per establishment46.551.6
Payroll per employee$72,850$79,300
Establishments per 100,000 residents7.76.4

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

New car dealers by metro area in Missouri

Census published new car dealership counts for 24 metro or micropolitan areas that include part of Missouri. The largest is St. Louis, MO-IL, with 204 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 29% of the statewide total; the rest are outside any published area or in areas Census suppressed.

New car dealers by metro or micropolitan area, Missouri, 2023
AreaEstablishmentsEmployeesPer 100k residents
St. Louis, MO-IL20410,7677.3
Kansas City, MO-KS1448,2156.4
Springfield, MO331,9236.6
Joplin, MO-KS2199910.1
Columbia, MO19—8.7
Cape Girardeau, MO-IL1846518.2
Jefferson City, MO1771511.2
St. Joseph, MO-KS95367.6
Quincy, IL-MO835810.8
Hannibal, MO713918.0
Kennett, MO713625.9
Farmington, MO61478.9
Rolla, MO627913.1
Sedalia, MO623313.7
Poplar Bluff, MO618814.3
West Plains, MO616914.7
Lebanon, MO514413.6
Fort Leonard Wood, MO41567.4
Branson, MO3—5.3
Warrensburg, MO31445.4
Kirksville, MO310210.1
Moberly, MO3—12.5
Marshall, MO37112.9
Maryville, MO38714.6

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at new car dealers in Missouri

15.4% of Missouri's new car dealers with employees had fewer than five people in March 2023, compared with 14.1% nationally. 18.9% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

New car dealers in Missouri by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees7415.4%14.1%
5–9 employees173.5%5.1%
10–19 employees479.8%8.8%
20–49 employees15432.0%31.2%
50 or more employees19039.4%40.8%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

What new car dealers in Missouri use the phone for

Dealerships route calls between sales, service and parts, and each department has different peak times. Fast follow-up on sales inquiries is critical.

Typical inbound and outbound calls for new car dealers in Missouri:

Calls after closing time

Shoppers call evenings and weekends, so capturing those leads matters.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

Callata vs. per-seat pricing for new car dealers in Missouri

New car dealers in Missouri average 46.5 employees, so the comparison uses a 46-person team. On a per-user plan that headcount sets the bill: $1,147.70 a month on Ooma Office Pro or $1,380.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 46 people cost $919.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $5,532. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 46-person new car dealership
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$919.00$11,028.00
Quo (Starter)$19.00 per user$874.00$10,488.00
Nextiva (Core)$23.00 per user$1,058.00$12,696.00
Ooma (Office Pro)$24.95 per user$1,147.70$13,772.40
Dialpad (Standard)$27.00 per user$1,242.00$14,904.00
RingCentral (RingEX Core)$30.00 per user$1,380.00$16,560.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Missouri

Missouri has 9 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.

Area codes in Missouri by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
573786Central1996235
816785Central1947975
314783Central1947557
417711Central1950none
660516Central1997none
636435Central1999none
55783Central2022314
23541Central2024573
97528Central2023816

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for new car dealers in Missouri

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

If you already have a number in Missouri, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Sales calls and texts to leads require appropriate consent under telemarketing rules.

Frequently asked questions

How many new car dealers are in Missouri?

482 in 2023, according to Census County Business Patterns. They employed 22,402 people in mid-March.

Which Missouri metro area has the most new car dealers?

St. Louis, MO-IL, with 204 establishments in 2023.

What does a phone system cost a 46-person new car dealership?

$1,380.00 a month on RingCentral RingEX Core or $1,147.70 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $919.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Missouri number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.