Business phone system for new car dealers in Texas
1,720 new car dealers operated in Texas in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 1,720CBP 2023
- Employees
- 106,708mid-March 2023
- Per 100k residents
- 5.5U.S. 6.4
- State rank
- 2nd of 50by count
The new car dealership industry in Texas
The Census Bureau counted 1,720 new car dealers in Texas in its 2023 County Business Patterns (NAICS 441110). They employed 106,708 people in mid-March and reported $9.2 billion in annual payroll. That is the 2nd highest count among the 50 states and DC with published figures. New car dealers make up 0.26% of the 670,878 business establishments in the state.
Per 100,000 residents (2024 estimate) Texas has 5.5 new car dealers, 14.7% below the national rate of 6.4. The average establishment has 62.0 employees against 51.6 nationally. Payroll per employee is $85,825, 8.2% above the U.S. figure of $79,300.
| Measure | Texas | United States |
|---|---|---|
| Establishments | 1,720 | 21,910 |
| Mid-March employees | 106,708 | 1,131,340 |
| Annual payroll | $9,158,246,000 | $89,715,562,000 |
| Employees per establishment | 62.0 | 51.6 |
| Payroll per employee | $85,825 | $79,300 |
| Establishments per 100,000 residents | 5.5 | 6.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Texas's largest markets for new car dealers
Census published new car dealership counts for 51 metro or micropolitan areas that include part of Texas. The largest is Dallas, TX, with 381 establishments. Single-state metro and micropolitan areas account for 91% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Dallas, TX | 381 | 28,292 | 4.6 |
| Houston, TX | 317 | 25,350 | 4.1 |
| San Antonio, TX | 136 | 10,738 | 4.9 |
| Austin, TX | 117 | 8,626 | 4.6 |
| El Paso, TX | 54 | 2,809 | 6.1 |
| McAllen, TX | 42 | 2,971 | 4.6 |
| Corpus Christi, TX | 35 | 1,894 | 7.8 |
| Brownsville, TX | 33 | 1,723 | 7.6 |
| Beaumont, TX | 32 | 1,920 | 8.0 |
| Longview, TX | 31 | 1,124 | 10.5 |
| Lubbock, TX | 29 | 1,738 | 7.9 |
| Amarillo, TX | 27 | 1,026 | 9.8 |
| Killeen, TX | 25 | 1,659 | 4.9 |
| Waco, TX | 25 | 944 | 8.1 |
| Tyler, TX | 23 | 1,071 | 9.2 |
| Laredo, TX | 20 | 826 | 7.3 |
| College Station, TX | 19 | 1,002 | 6.6 |
| Abilene, TX | 17 | 748 | 9.2 |
| Odessa, TX | 16 | 905 | 9.4 |
| Midland, TX | 15 | 680 | 7.9 |
| Sherman, TX | 13 | 639 | 8.6 |
| Texarkana, TX-AR | 13 | 592 | 8.9 |
| Wichita Falls, TX | 12 | 669 | 8.0 |
| Lufkin, TX | 12 | 357 | 13.6 |
| San Angelo, TX | 10 | 502 | 8.2 |
Top 25 of 51 areas by establishments. Source: Census CBP 2023.
Team sizes at new car dealers in Texas
16.1% of Texas's new car dealers with employees had fewer than five people in March 2023, compared with 14.1% nationally. 21.1% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 277 | 16.1% | 14.1% |
| 5–9 employees | 86 | 5.0% | 5.1% |
| 10–19 employees | 138 | 8.0% | 8.8% |
| 20–49 employees | 428 | 24.9% | 31.2% |
| 50 or more employees | 791 | 46.0% | 40.8% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What new car dealers in Texas use the phone for
Dealerships route calls between sales, service and parts, and each department has different peak times. Fast follow-up on sales inquiries is critical.
Typical inbound and outbound calls for new car dealers in Texas:
- Sales calls a shopper back after an online lead.
- A service customer calls to book maintenance.
- A customer calls about a recall.
Calls after closing time
Shoppers call evenings and weekends, so capturing those leads matters.
Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.
Callata vs. per-seat pricing for new car dealers in Texas
New car dealers in Texas average 62.0 employees, so the comparison uses a 62-person team. Priced per seat, 62 users would run $1,860.00 a month on RingCentral RingEX Core and $1,546.90 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 62 people cost $1,239.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $7,452. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $1,239.00 | $14,868.00 |
| Quo (Starter) | $19.00 per user | $1,178.00 | $14,136.00 |
| Nextiva (Core) | $23.00 per user | $1,426.00 | $17,112.00 |
| Ooma (Office Pro) | $24.95 per user | $1,546.90 | $18,562.80 |
| Dialpad (Standard) | $27.00 per user | $1,674.00 | $20,088.00 |
| RingCentral (RingEX Core) | $30.00 per user | $1,860.00 | $22,320.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Texas
Texas has 29 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 281 | 786 | Central | 1996 | 346, 621, 713, 832 |
| 469 | 786 | Central | 1999 | 214, 945, 972 |
| 832 | 786 | Central | 1999 | 281, 346, 713 |
| 512 | 785 | Central | 1947 | 737 |
| 713 | 785 | Central | 1947 | 281, 346, 621, 832 |
| 972 | 785 | Central | 1996 | 214, 469, 945 |
| 210 | 784 | Central | 1992 | 726 |
| 214 | 784 | Central | 1947 | 469, 945, 972 |
| 817 | 780 | Central | 1953 | 682 |
| 903 | 771 | Central | 1990 | 430 |
| 346 | 752 | Central | 2014 | 281, 621, 713, 832 |
| 956 | 735 | Central | 1997 | none |
| 806 | 734 | Central | 1957 | none |
| 254 | 671 | Central | 1997 | none |
| 361 | 537 | Central | 1999 | none |
| 940 | 506 | Central | 1997 | none |
| 830 | 496 | Central | 1997 | none |
| 409 | 433 | Central | 1982 | none |
| 936 | 422 | Central | 2000 | none |
| 682 | 421 | Central | 2000 | 817 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for new car dealers in Texas
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
If you already have a number in Texas, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Sales calls and texts to leads require appropriate consent under telemarketing rules.
Frequently asked questions
How many new car dealers are in Texas?
1,720 in 2023, according to Census County Business Patterns. They employed 106,708 people in mid-March.
Which Texas metro area has the most new car dealers?
Dallas, TX, with 381 establishments in 2023.
What does a phone system cost a 62-person new car dealership?
$1,860.00 a month on RingCentral RingEX Core or $1,546.90 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $1,239.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Texas number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.