CallataGuidesBusiness phone system for gift, novelty and souvenir stores in Brainerd, MN
Gift, novelty and souvenir stores in the Brainerd, MN micropolitan area: 23 establishments in 2023, the local area codes, and what phone service costs a 6-person team.
- Establishments
- 23CBP 2023
- Employees
- 131mid-March 2023
- Per 100k residents
- 23.0U.S. 5.6
- Rank
- 148th of 602areas by count
Gift, novelty and souvenir stores in Brainerd, MN by the numbers
There were 23 gift, novelty and souvenir stores in the Brainerd, MN micropolitan area in 2023, according to Census County Business Patterns (NAICS 453220, Gift, Novelty, and Souvenir Stores). Together they reported 131 mid-March employees and $3,075,000 of payroll for the year. That ranks 148th of the 602 metro and micropolitan areas where Census published a count for this industry.
With 100,000 residents in the Census 2024 estimate, that is 23.0 gift, novelty and souvenir stores per 100,000 people, 313.6% above the national rate of 5.6. Establishments average 5.7 employees, 15.7% below the U.S. average of 6.8. Payroll per employee comes to $23,473, 8.1% below the national $25,533.
| Measure | Brainerd, MN | Minnesota | United States |
|---|---|---|---|
| Establishments | 23 | 279 | 18,896 |
| Mid-March employees | 131 | 1,851 | 127,699 |
| Annual payroll | $3,075,000 | $40,674,000 | $3,260,545,000 |
| Employees per establishment | 5.7 | 6.6 | 6.8 |
| Payroll per employee | $23,473 | $21,974 | $25,533 |
| Establishments per 100,000 residents | 23.0 | 4.8 | 5.6 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
How big gift, novelty and souvenir stores in Brainerd, MN are
Of the gift, novelty and souvenir stores in Brainerd, MN that had employees in March 2023, 80.0% had fewer than five (the U.S. share is 55.8%). When a business has only a few people, whoever is free answers the phone, and calls that arrive while everyone is busy go to voicemail unless they are routed somewhere else.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 16 | 80.0% | 55.8% |
| 5–9 employees | not published | — | 21.9% |
| 10–19 employees | 4 | 20.0% | 17.4% |
| 20–49 employees | not published | — | 4.2% |
| 50 or more employees | 0 | 0.0% | 0.7% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls a gift shop in Brainerd, MN has to catch
Gift shops take calls about stock, holds and gift wrapping, with seasonal peaks. Quick answers help capture holiday sales. That holds for gift, novelty and souvenir stores in Brainerd, MN as much as anywhere.
Calls a gift shop in Brainerd, MN might handle in a typical week include:
- A customer calls to ask about a specific item.
- A customer calls about shipping a gift.
- A customer calls to hold an item.
After-hours calls
After-hours calls are mostly hours questions.
Callata transcribes voicemail and triages it for urgency, so the first callback in the morning can go to the caller who needs it most.
What a phone system costs a gift shop in Brainerd, MN
The average gift shop in Brainerd, MN has 5.7 employees, so a 6-person team is a reasonable benchmark. On a per-user plan that headcount sets the bill: $149.70 a month on Ooma Office Pro or $180.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 6 people cost $119.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $732. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $119.00 | $1,428.00 |
| Quo (Starter) | $19.00 per user | $114.00 | $1,368.00 |
| Nextiva (Core) | $23.00 per user | $138.00 | $1,656.00 |
| Ooma (Office Pro) | $24.95 per user | $149.70 | $1,796.40 |
| Dialpad (Standard) | $27.00 per user | $162.00 | $1,944.00 |
| RingCentral (RingEX Core) | $30.00 per user | $180.00 | $2,160.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Getting a local number in Brainerd, MN
NANPA records place the exchanges of the area's named cities and towns in 2 area codes. 218 has the most, with 66 of 68 exchanges (97%). Callata's plan includes up to 3 local numbers; you can pick them in the area codes your customers recognize, subject to carrier inventory, or port the number you already have for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 218 | 66 | Central | 1947 | none |
| 320 | 2 | Central | 1996 | none |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
What gift, novelty and souvenir stores in Brainerd, MN get with Callata
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
If you already have a number in Brainerd, MN, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many gift, novelty and souvenir stores are there in Brainerd, MN?
Census County Business Patterns counted 23 gift, novelty and souvenir stores in the Brainerd, MN micropolitan area in 2023. They employed 131 people in mid-March.
What does a business phone system cost for a 6-person gift shop?
At month-to-month list prices checked September 28, 2026, 6 users cost $180.00 a month on RingCentral RingEX Core and $149.70 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $119.00.
What area code should a gift shop in Brainerd, MN use?
Area code 218 has the most assigned exchanges among the area's named places, followed by 320. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a gift shop?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.