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Business phone system for family clothing stores in Wisconsin

350 family clothing stores operated in Wisconsin in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
350CBP 2023
Employees
8,445mid-March 2023
Per 100k residents
5.9U.S. 8.2
State rank
26th of 51by count

The clothing store industry in Wisconsin

County Business Patterns counts 350 establishments in Wisconsin classified as Family Clothing Stores (NAICS 448140) for 2023. They employed 8,445 people in mid-March and reported $151.7 million in annual payroll. That is the 26th highest count among the 51 states and DC with published figures. Family clothing stores make up 0.24% of the 144,774 business establishments in the state.

Per 100,000 residents (2024 estimate) Wisconsin has 5.9 family clothing stores, 28.6% below the national rate of 8.2. The average establishment has 24.1 employees against 26.4 nationally. Payroll per employee is $17,958, 19.3% below the U.S. figure of $22,257.

Family clothing stores: Wisconsin compared with the U.S., 2023
MeasureWisconsinUnited States
Establishments35027,986
Mid-March employees8,445739,932
Annual payroll$151,653,000$16,468,650,000
Employees per establishment24.126.4
Payroll per employee$17,958$22,257
Establishments per 100,000 residents5.98.2

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Wisconsin's largest markets for family clothing stores

Census published clothing store counts for 19 metro or micropolitan areas that include part of Wisconsin. The largest is Minneapolis, MN-WI, with 261 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 86% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Family clothing stores by metro or micropolitan area, Wisconsin, 2023
AreaEstablishmentsEmployeesPer 100k residents
Minneapolis, MN-WI2617,0726.9
Milwaukee, WI1173,3207.4
Madison, WI451,0716.4
Kenosha, WI2765316.0
Appleton, WI225198.8
Green Bay, WI204996.0
Duluth, MN-WI203867.1
Eau Claire, WI132997.4
Oshkosh, WI123296.9
La Crosse, WI-MN113776.4
Watertown, WI10—11.6
Baraboo, WI10—15.0
Janesville, WI71754.2
Racine, WI61613.0
Whitewater, WI4823.8
Wausau, WI31402.2
Sheboygan, WI3—2.5
Fond du Lac, WI3—2.9
Marinette, WI-MI3—4.6

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at family clothing stores in Wisconsin

15.5% of Wisconsin's family clothing stores with employees had fewer than five people in March 2023, compared with 17.7% nationally. 33.6% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Family clothing stores in Wisconsin by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees5415.5%17.7%
5–9 employees6318.1%17.1%
10–19 employees7321.0%21.1%
20–49 employees10931.3%27.5%
50 or more employees4914.1%16.7%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls a clothing store in Wisconsin has to catch

Independent clothing stores take calls about sizes, holds and alterations. Personal service helps compete with larger retailers. That holds for family clothing stores in Wisconsin as much as anywhere.

A few of the calls that come in to family clothing stores in Wisconsin:

What family clothing stores text about

Stores text hold confirmations and new-arrival notices to customers who opted in.

Texting from a local number in Wisconsin requires carrier registration (10DLC), a one-time $49 fee on Callata.

Callata vs. per-seat pricing for family clothing stores in Wisconsin

Family clothing stores in Wisconsin average 24.1 employees, so the comparison uses a 24-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 24 users on RingCentral RingEX Core cost $720.00 a month and 24 on Ooma Office Pro cost $598.80. Callata comes to $479.00 a month for 24 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $2,892 less than RingCentral for a clothing store in Wisconsin of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 24-person clothing store
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$479.00$5,748.00
Quo (Starter)$19.00 per user$456.00$5,472.00
Nextiva (Core)$23.00 per user$552.00$6,624.00
Ooma (Office Pro)$24.95 per user$598.80$7,185.60
Dialpad (Standard)$27.00 per user$648.00$7,776.00
RingCentral (RingEX Core)$30.00 per user$720.00$8,640.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Wisconsin

Wisconsin has 8 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a clothing store can hold a number in more than one of them.

Area codes in Wisconsin by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
608785Central1955353
715785Central1947534
920785Central1997274
262634Central1999none
414552Central1947none
53498Central2010715
27429Central2023920
35313Central2023608

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for family clothing stores in Wisconsin

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

Porting a number you already use in Wisconsin is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

How many family clothing stores are in Wisconsin?

350 in 2023, according to Census County Business Patterns. They employed 8,445 people in mid-March.

Which Wisconsin metro area has the most family clothing stores?

Minneapolis, MN-WI, with 261 establishments in 2023.

What does a phone system cost a 24-person clothing store?

$720.00 a month on RingCentral RingEX Core or $598.80 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $479.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Wisconsin number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.