CallataGuidesBusiness phone system for family clothing stores in Hawaii
253 family clothing stores operated in Hawaii in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 253CBP 2023
- Employees
- 5,282mid-March 2023
- Per 100k residents
- 17.5U.S. 8.2
- State rank
- 32nd of 51by count
How many family clothing stores operate in Hawaii
Hawaii had 253 family clothing stores in 2023, according to Census County Business Patterns (NAICS 448140, Family Clothing Stores). They employed 5,282 people in mid-March and reported $119.8 million in annual payroll. That is the 32nd highest count among the 51 states and DC with published figures. Family clothing stores make up 0.77% of the 32,911 business establishments in the state.
Per 100,000 residents (2024 estimate) Hawaii has 17.5 family clothing stores, 112.6% above the national rate of 8.2. The average establishment has 20.9 employees against 26.4 nationally. Payroll per employee is $22,676, in line with the U.S. figure of $22,257.
| Measure | Hawaii | United States |
|---|---|---|
| Establishments | 253 | 27,986 |
| Mid-March employees | 5,282 | 739,932 |
| Annual payroll | $119,775,000 | $16,468,650,000 |
| Employees per establishment | 20.9 | 26.4 |
| Payroll per employee | $22,676 | $22,257 |
| Establishments per 100,000 residents | 17.5 | 8.2 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Family clothing stores by metro area in Hawaii
Census published clothing store counts for 4 metro or micropolitan areas that include part of Hawaii. The largest is Urban Honolulu, HI, with 136 establishments. Single-state metro and micropolitan areas account for 100% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Urban Honolulu, HI | 136 | 3,663 | 13.6 |
| Kahului, HI | 56 | 759 | 34.2 |
| Kapaa, HI | 34 | 358 | 46.0 |
| Hilo, HI | 27 | 502 | 12.9 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at family clothing stores in Hawaii
24.7% of Hawaii's family clothing stores with employees had fewer than five people in March 2023, compared with 17.7% nationally. 50.6% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 62 | 24.7% | 17.7% |
| 5–9 employees | 65 | 25.9% | 17.1% |
| 10–19 employees | 60 | 23.9% | 21.1% |
| 20–49 employees | 37 | 14.7% | 27.5% |
| 50 or more employees | 27 | 10.8% | 16.7% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls a clothing store in Hawaii has to catch
Independent clothing stores take calls about sizes, holds and alterations. Personal service helps compete with larger retailers. That holds for family clothing stores in Hawaii as much as anywhere.
A few of the calls that come in to family clothing stores in Hawaii:
- A customer calls about returns.
- A customer calls about alterations.
- A customer calls to ask whether a size is available.
Business texting for family clothing stores
Stores text hold confirmations and new-arrival notices to customers who opted in.
Texting from a local number in Hawaii requires carrier registration (10DLC), a one-time $49 fee on Callata.
Callata vs. per-seat pricing for family clothing stores in Hawaii
Family clothing stores in Hawaii average 20.9 employees, so the comparison uses a 21-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 21 users on RingCentral RingEX Core cost $630.00 a month and 21 on Ooma Office Pro cost $523.95. Callata comes to $419.00 a month for 21 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $2,532 less than RingCentral for a clothing store in Hawaii of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $419.00 | $5,028.00 |
| Quo (Starter) | $19.00 per user | $399.00 | $4,788.00 |
| Nextiva (Core) | $23.00 per user | $483.00 | $5,796.00 |
| Ooma (Office Pro) | $24.95 per user | $523.95 | $6,287.40 |
| Dialpad (Standard) | $27.00 per user | $567.00 | $6,804.00 |
| RingCentral (RingEX Core) | $30.00 per user | $630.00 | $7,560.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Hawaii
Hawaii has 1 geographic area code in service according to NANPA. Callata includes up to 3 local numbers, so a clothing store can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 808 | 693 | — | 1957 | none |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for family clothing stores in Hawaii
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Porting a number you already use in Hawaii is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many family clothing stores are in Hawaii?
253 in 2023, according to Census County Business Patterns. They employed 5,282 people in mid-March.
Which Hawaii metro area has the most family clothing stores?
Urban Honolulu, HI, with 136 establishments in 2023.
What does a phone system cost a 21-person clothing store?
$630.00 a month on RingCentral RingEX Core or $523.95 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $419.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Hawaii number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.