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Business phone system for passenger car rental agencies in Utah

104 passenger car rental agencies operated in Utah in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
104CBP 2023
Per 100k residents
3.0U.S. 2.8
State rank
29th of 51by count

The car rental agency industry in Utah

County Business Patterns counts 104 establishments in Utah classified as Passenger Car Rental (NAICS 532111) for 2023. That is the 29th highest count among the 51 states and DC with published figures. Passenger car rental agencies make up 0.11% of the 95,494 business establishments in the state.

Per 100,000 residents (2024 estimate) Utah has 3.0 passenger car rental agencies, 5.7% above the national rate of 2.8.

Passenger car rental agencies: Utah compared with the U.S., 2023
MeasureUtahUnited States
Establishments1049,548
Mid-March employees1,209 (high noise)84,637 (high noise)
Annual payroll$64,708,000 (moderate noise)$4,246,355,000 (high noise)
Employees per establishment——
Payroll per employee——
Establishments per 100,000 residents3.02.8

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Utah's largest markets for passenger car rental agencies

Census published car rental agency counts for 6 metro or micropolitan areas that include part of Utah. The largest is Salt Lake City, UT, with 54 establishments. Single-state metro and micropolitan areas account for 96% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Passenger car rental agencies by metro or micropolitan area, Utah, 2023
AreaEstablishmentsEmployeesPer 100k residents
Salt Lake City, UT549684.2
Provo, UT18—2.4
Ogden, UT14—2.1
St. George, UT7—3.4
Heber, UT4—4.9
Cedar City, UT3—4.5

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at passenger car rental agencies in Utah

49.0% of Utah's passenger car rental agencies with employees had fewer than five people in March 2023, compared with 46.7% nationally. 76.9% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Passenger car rental agencies in Utah by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees5149.0%46.7%
5–9 employees2927.9%30.5%
10–19 employees1110.6%15.2%
20–49 employees54.8%4.7%
50 or more employees87.7%2.9%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls a car rental agency in Utah has to catch

Rental agencies take reservation, extension and return calls. Independent and franchise locations rely on the phone for local customers. That holds for passenger car rental agencies in Utah as much as anywhere.

Calls a car rental agency in Utah might handle in a typical week include:

Calls after closing time

After-hours calls are usually about returns and reservations.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

Phone system pricing for a 2-person car rental agency

The comparison uses a 2-person team, the rounded U.S. average for passenger car rental agencies. Priced per seat, 2 users would run $60.00 a month on RingCentral RingEX Core and $49.90 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata is $99.00 a month with 5 users included, which is more than either per-seat plan for 2 people; it becomes the lower price at 4 users or more.

At this team size the per-seat plans cost less than Callata's $99 base price, which already covers 5 users; Callata becomes the lower price from 4 users.

Monthly list price for a 2-person car rental agency
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$99.00$1,188.00
Quo (Starter)$19.00 per user$38.00$456.00
Nextiva (Core)$23.00 per user$46.00$552.00
Ooma (Office Pro)$24.95 per user$49.90$598.80
Dialpad (Standard)$27.00 per user$54.00$648.00
RingCentral (RingEX Core)$30.00 per user$60.00$720.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Utah

Utah has 3 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your renters know, subject to carrier inventory, or port your current number for free.

Area codes in Utah by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
801783Mountain1947385
435501Mountain1997none
385494Mountain2009801

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for passenger car rental agencies in Utah

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

If you already have a number in Utah, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many passenger car rental agencies are in Utah?

104 in 2023, according to Census County Business Patterns.

Which Utah metro area has the most passenger car rental agencies?

Salt Lake City, UT, with 54 establishments in 2023.

What does a phone system cost a 2-person car rental agency?

$60.00 a month on RingCentral RingEX Core or $49.90 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Utah number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.