CallataGuidesBusiness phone system for passenger car rental agencies in Hawaii
159 passenger car rental agencies operated in Hawaii in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 159CBP 2023
- Per 100k residents
- 11.0U.S. 2.8
- State rank
- 20th of 51by count
How many passenger car rental agencies operate in Hawaii
The Census Bureau counted 159 passenger car rental agencies in Hawaii in its 2023 County Business Patterns (NAICS 532111). That is the 20th highest count among the 51 states and DC with published figures. Passenger car rental agencies make up 0.48% of the 32,911 business establishments in the state.
Per 100,000 residents (2024 estimate) Hawaii has 11.0 passenger car rental agencies, 291.6% above the national rate of 2.8.
| Measure | Hawaii | United States |
|---|---|---|
| Establishments | 159 | 9,548 |
| Mid-March employees | 1,808 (high noise) | 84,637 (high noise) |
| Annual payroll | $93,263,000 (high noise) | $4,246,355,000 (high noise) |
| Employees per establishment | — | — |
| Payroll per employee | — | — |
| Establishments per 100,000 residents | 11.0 | 2.8 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Passenger car rental agencies by metro area in Hawaii
Census published car rental agency counts for 4 metro or micropolitan areas that include part of Hawaii. The largest is Urban Honolulu, HI, with 60 establishments. Single-state metro and micropolitan areas account for 100% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Urban Honolulu, HI | 60 | — | 6.0 |
| Hilo, HI | 38 | — | 18.1 |
| Kahului, HI | 37 | — | 22.6 |
| Kapaa, HI | 24 | — | 32.5 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at passenger car rental agencies in Hawaii
52.8% of Hawaii's passenger car rental agencies with employees had fewer than five people in March 2023, compared with 46.7% nationally. 72.3% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 84 | 52.8% | 46.7% |
| 5–9 employees | 31 | 19.5% | 30.5% |
| 10–19 employees | 22 | 13.8% | 15.2% |
| 20–49 employees | 11 | 6.9% | 4.7% |
| 50 or more employees | 11 | 6.9% | 2.9% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What passenger car rental agencies in Hawaii use the phone for
Rental agencies take reservation, extension and return calls. Independent and franchise locations rely on the phone for local customers.
Calls a car rental agency in Hawaii might handle in a typical week include:
- The agency calls a customer about a late return.
- A traveler calls about availability.
- A customer calls about a damage question.
Texting renters
Agencies text pickup instructions and return reminders.
Texting from a local number in Hawaii requires carrier registration (10DLC), a one-time $49 fee on Callata.
Callata vs. per-seat pricing for passenger car rental agencies in Hawaii
The comparison uses a 2-person team, the rounded U.S. average for passenger car rental agencies. Priced per seat, 2 users would run $60.00 a month on RingCentral RingEX Core and $49.90 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata costs $99.00 a month ($99 a month with 5 users included, then $20 per additional user), so at this team size both per-seat plans are cheaper; Callata drops below them from 4 users.
At this team size the per-seat plans cost less than Callata's $99 base price, which already covers 5 users; Callata becomes the lower price from 4 users.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $38.00 | $456.00 |
| Nextiva (Core) | $23.00 per user | $46.00 | $552.00 |
| Ooma (Office Pro) | $24.95 per user | $49.90 | $598.80 |
| Dialpad (Standard) | $27.00 per user | $54.00 | $648.00 |
| RingCentral (RingEX Core) | $30.00 per user | $60.00 | $720.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Hawaii
Hawaii has 1 geographic area code in service according to NANPA. Callata includes up to 3 local numbers, so a car rental agency can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 808 | 693 | — | 1957 | none |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for passenger car rental agencies in Hawaii
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Porting a number you already use in Hawaii is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many passenger car rental agencies are in Hawaii?
159 in 2023, according to Census County Business Patterns.
Which Hawaii metro area has the most passenger car rental agencies?
Urban Honolulu, HI, with 60 establishments in 2023.
What does a phone system cost a 2-person car rental agency?
$60.00 a month on RingCentral RingEX Core or $49.90 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $99.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Hawaii number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.