CallataGuides

Willmar, MN business phone guide

Population, businesses by sector and industry, area codes and local numbers for the Willmar, MN micropolitan area.

Population
44,6742024 est.
Establishments
1,416CBP 2023
Counties
1
Area codes
2

The Willmar, MN area

The Willmar, MN micropolitan area covers 1 county in Minnesota and had 44,674 residents in July 2024, up 2.2% since April 2020. The U.S. population grew 2.6% over the same period. By population it ranks 663rd of the 925 metro and micropolitan areas and 541st by business establishments.

Counties in the Willmar, MN area
CountyPopulation (2024)
Kandiyohi County, MN44,674

Source: Census Vintage 2024 metropolitan and micropolitan area estimates.

Willmar, MN's business base

County Business Patterns counted 1,416 establishments in the area in 2023, employing 18,568 people in mid-March with $947.1 million in annual payroll. That is an average of 13.1 employees per establishment. 51.6% of establishments with employees had fewer than five people. By establishment count, the largest sectors are health care and social assistance (230), construction (195), and retail trade (167).

Willmar, MN establishments by sector, 2023
Sector (NAICS)EstablishmentsEmployeesAnnual payroll
Health Care and Social Assistance (62)2304,550$251,039,000
Construction (23)1951,195$95,703,000
Retail Trade (44)1672,775$84,180,000
Other Services (except Public Administration) (81)1621,028$30,933,000
Professional, Scientific, and Technical Services (54)92708$45,230,000
Accommodation and Food Services (72)921,569$31,903,000
Finance and Insurance (52)88509$42,540,000
Administrative and Support and Waste Management and Remediation Services (56)72851$35,369,000
Wholesale Trade (42)691,263$109,201,000
Manufacturing (31)662,191$118,651,000
Transportation and Warehousing (48)53490$25,510,000
Real Estate and Rental and Leasing (53)4692$3,946,000
Information (51)22164$8,061,000
Arts, Entertainment, and Recreation (71)19166 (high noise)$4,087,000
Agriculture, Forestry, Fishing and Hunting (11)12320 (high noise)$10,923,000
Management of Companies and Enterprises (55)12450$38,314,000
Educational Services (61)11177$5,072,000
Utilities (22)555$5,505,000

Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.

Business density and team size in Willmar, MN

Willmar, MN has 31.7 business establishments per 1,000 residents, 28.9% above the U.S. figure of 24.6. Establishments average 13.1 employees against 16.7 nationally, and payroll per employee is $51,009 (25.4% below the U.S. $68,342). 51.6% of establishments with employees have fewer than five people (U.S.: 55.5%), while 4.4% have 50 or more. Because a handful of large employers lift the average, the share of very small establishments says more about who buys a small-business phone system.

Willmar, MN: establishments by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees72951.6%55.5%
5–9 employees29020.5%17.5%
10–19 employees20414.4%12.5%
20–49 employees1299.1%9.1%
50 or more employees624.4%5.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Small-business industries in Willmar, MN

Of the 141 industries these guides cover, 69 have a published Census count in Willmar, MN. The largest are insurance agencies and brokerages (36), electrical contractors (29), and limited-service restaurants (29). Relative to population, assisted living facilities for the elderly are the most over-represented: 26.9 per 100,000 residents against 6.1 nationally.

Largest covered industries in Willmar, MN, 2023
IndustryEstablishmentsEmployeesEmployees per establishment
Insurance agencies and brokerages361073.0
Electrical contractors291073.7
Limited-service restaurants2953018.3
Full-service restaurants2444018.3
All other specialty trade contractors21——
Plumbing, heating and air-conditioning contractors201969.8
New single-family housing construction contractors20794.0
Landscaping services20643.2
Janitorial services1922711.9
General automotive repair shops18804.4
Dental offices1617210.8
Offices of real estate agents and brokers15——
Residential remodelers15583.9
Automotive body, paint and interior repair shops14——
General freight trucking companies (local)13735.6
Hotels and motels1331023.8
Assisted living facilities for the elderly1215112.6
Law offices12——
Chiropractic offices11454.1
Finish carpentry contractors10191.9
Automotive parts and accessories stores10——
Beauty salons10393.9
Physician practices9——
Agencies providing services for the elderly and persons with disabilities947652.9
Engineering services firms9738.1

Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.

Phone numbers in the Willmar, MN area

The area's named cities and towns have 38 NANPA-assigned exchanges across 2 area codes; 320 has the most (97%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.

Area codes in the Willmar, MN area
Area codeExchanges in named placesShareTime zone
3203797%Central
50712.6%Central

Exchanges in rate centers matched to Census places in the area. Source: NANPA.

Local numbers by city

Pages for 4 cities and towns in the area list their area codes, prefixes and carriers.

Cities and towns in the Willmar, MN area
PlacePopulation (2024)Area codesExchanges
Willmar, MN21,89232018
New London, MN2,9683202
Spicer, MN1,0993202
Atwater, MN1,0983203

Phone costs for a typical Willmar, MN business

Per-seat phone plans multiply by headcount. For the rounded average establishment size in Willmar, MN, 13 users on RingCentral RingEX Core come to $390.00 a month and on Ooma Office Pro $324.35, at month-to-month list prices checked September 28, 2026. On Callata the same 13 people cost $259.00 a month, less than either per-seat plan.

Monthly list price for a 13-person team
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$259.00$3,108.00
Quo (Starter)$19.00 per user$247.00$2,964.00
Nextiva (Core)$23.00 per user$299.00$3,588.00
Ooma (Office Pro)$24.95 per user$324.35$3,892.20
Dialpad (Standard)$27.00 per user$351.00$4,212.00
RingCentral (RingEX Core)$30.00 per user$390.00$4,680.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Callata in Willmar, MN

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

If you already have a number in Willmar, MN, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

What area codes serve Willmar, MN?

320 and 507, by NANPA-assigned exchanges in the area's named places.

How many businesses are in the Willmar, MN area?

1,416 establishments in 2023, according to Census County Business Patterns.

How much does a business phone system cost in Willmar, MN?

Callata is $99 a month with 5 users included, then $20 per additional user; for a 13-person team that is $259.00 a month. The same team on Ooma Office Pro lists at $324.35 a month (checked September 28, 2026).