Willmar, MN business phone guide
Population, businesses by sector and industry, area codes and local numbers for the Willmar, MN micropolitan area.
- Population
- 44,6742024 est.
- Establishments
- 1,416CBP 2023
- Counties
- 1
- Area codes
- 2
The Willmar, MN area
The Willmar, MN micropolitan area covers 1 county in Minnesota and had 44,674 residents in July 2024, up 2.2% since April 2020. The U.S. population grew 2.6% over the same period. By population it ranks 663rd of the 925 metro and micropolitan areas and 541st by business establishments.
| County | Population (2024) |
|---|---|
| Kandiyohi County, MN | 44,674 |
Source: Census Vintage 2024 metropolitan and micropolitan area estimates.
Willmar, MN's business base
County Business Patterns counted 1,416 establishments in the area in 2023, employing 18,568 people in mid-March with $947.1 million in annual payroll. That is an average of 13.1 employees per establishment. 51.6% of establishments with employees had fewer than five people. By establishment count, the largest sectors are health care and social assistance (230), construction (195), and retail trade (167).
| Sector (NAICS) | Establishments | Employees | Annual payroll |
|---|---|---|---|
| Health Care and Social Assistance (62) | 230 | 4,550 | $251,039,000 |
| Construction (23) | 195 | 1,195 | $95,703,000 |
| Retail Trade (44) | 167 | 2,775 | $84,180,000 |
| Other Services (except Public Administration) (81) | 162 | 1,028 | $30,933,000 |
| Professional, Scientific, and Technical Services (54) | 92 | 708 | $45,230,000 |
| Accommodation and Food Services (72) | 92 | 1,569 | $31,903,000 |
| Finance and Insurance (52) | 88 | 509 | $42,540,000 |
| Administrative and Support and Waste Management and Remediation Services (56) | 72 | 851 | $35,369,000 |
| Wholesale Trade (42) | 69 | 1,263 | $109,201,000 |
| Manufacturing (31) | 66 | 2,191 | $118,651,000 |
| Transportation and Warehousing (48) | 53 | 490 | $25,510,000 |
| Real Estate and Rental and Leasing (53) | 46 | 92 | $3,946,000 |
| Information (51) | 22 | 164 | $8,061,000 |
| Arts, Entertainment, and Recreation (71) | 19 | 166 (high noise) | $4,087,000 |
| Agriculture, Forestry, Fishing and Hunting (11) | 12 | 320 (high noise) | $10,923,000 |
| Management of Companies and Enterprises (55) | 12 | 450 | $38,314,000 |
| Educational Services (61) | 11 | 177 | $5,072,000 |
| Utilities (22) | 5 | 55 | $5,505,000 |
Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.
Business density and team size in Willmar, MN
Willmar, MN has 31.7 business establishments per 1,000 residents, 28.9% above the U.S. figure of 24.6. Establishments average 13.1 employees against 16.7 nationally, and payroll per employee is $51,009 (25.4% below the U.S. $68,342). 51.6% of establishments with employees have fewer than five people (U.S.: 55.5%), while 4.4% have 50 or more. Because a handful of large employers lift the average, the share of very small establishments says more about who buys a small-business phone system.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 729 | 51.6% | 55.5% |
| 5–9 employees | 290 | 20.5% | 17.5% |
| 10–19 employees | 204 | 14.4% | 12.5% |
| 20–49 employees | 129 | 9.1% | 9.1% |
| 50 or more employees | 62 | 4.4% | 5.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Small-business industries in Willmar, MN
Of the 141 industries these guides cover, 69 have a published Census count in Willmar, MN. The largest are insurance agencies and brokerages (36), electrical contractors (29), and limited-service restaurants (29). Relative to population, assisted living facilities for the elderly are the most over-represented: 26.9 per 100,000 residents against 6.1 nationally.
| Industry | Establishments | Employees | Employees per establishment |
|---|---|---|---|
| Insurance agencies and brokerages | 36 | 107 | 3.0 |
| Electrical contractors | 29 | 107 | 3.7 |
| Limited-service restaurants | 29 | 530 | 18.3 |
| Full-service restaurants | 24 | 440 | 18.3 |
| All other specialty trade contractors | 21 | — | — |
| Plumbing, heating and air-conditioning contractors | 20 | 196 | 9.8 |
| New single-family housing construction contractors | 20 | 79 | 4.0 |
| Landscaping services | 20 | 64 | 3.2 |
| Janitorial services | 19 | 227 | 11.9 |
| General automotive repair shops | 18 | 80 | 4.4 |
| Dental offices | 16 | 172 | 10.8 |
| Offices of real estate agents and brokers | 15 | — | — |
| Residential remodelers | 15 | 58 | 3.9 |
| Automotive body, paint and interior repair shops | 14 | — | — |
| General freight trucking companies (local) | 13 | 73 | 5.6 |
| Hotels and motels | 13 | 310 | 23.8 |
| Assisted living facilities for the elderly | 12 | 151 | 12.6 |
| Law offices | 12 | — | — |
| Chiropractic offices | 11 | 45 | 4.1 |
| Finish carpentry contractors | 10 | 19 | 1.9 |
| Automotive parts and accessories stores | 10 | — | — |
| Beauty salons | 10 | 39 | 3.9 |
| Physician practices | 9 | — | — |
| Agencies providing services for the elderly and persons with disabilities | 9 | 476 | 52.9 |
| Engineering services firms | 9 | 73 | 8.1 |
Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.
Phone numbers in the Willmar, MN area
The area's named cities and towns have 38 NANPA-assigned exchanges across 2 area codes; 320 has the most (97%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.
Local numbers by city
Pages for 4 cities and towns in the area list their area codes, prefixes and carriers.
| Place | Population (2024) | Area codes | Exchanges |
|---|---|---|---|
| Willmar, MN | 21,892 | 320 | 18 |
| New London, MN | 2,968 | 320 | 2 |
| Spicer, MN | 1,099 | 320 | 2 |
| Atwater, MN | 1,098 | 320 | 3 |
Phone costs for a typical Willmar, MN business
Per-seat phone plans multiply by headcount. For the rounded average establishment size in Willmar, MN, 13 users on RingCentral RingEX Core come to $390.00 a month and on Ooma Office Pro $324.35, at month-to-month list prices checked September 28, 2026. On Callata the same 13 people cost $259.00 a month, less than either per-seat plan.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $259.00 | $3,108.00 |
| Quo (Starter) | $19.00 per user | $247.00 | $2,964.00 |
| Nextiva (Core) | $23.00 per user | $299.00 | $3,588.00 |
| Ooma (Office Pro) | $24.95 per user | $324.35 | $3,892.20 |
| Dialpad (Standard) | $27.00 per user | $351.00 | $4,212.00 |
| RingCentral (RingEX Core) | $30.00 per user | $390.00 | $4,680.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Callata in Willmar, MN
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
If you already have a number in Willmar, MN, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
What area codes serve Willmar, MN?
320 and 507, by NANPA-assigned exchanges in the area's named places.
How many businesses are in the Willmar, MN area?
1,416 establishments in 2023, according to Census County Business Patterns.
How much does a business phone system cost in Willmar, MN?
Callata is $99 a month with 5 users included, then $20 per additional user; for a 13-person team that is $259.00 a month. The same team on Ooma Office Pro lists at $324.35 a month (checked September 28, 2026).