CallataGuides

Rochester, MN business phone guide

Population, businesses by sector and industry, area codes and local numbers for the Rochester, MN metro area.

Population
231,0002024 est.
Establishments
5,314CBP 2023
Counties
4
Area codes
3

Rochester, MN at a glance

The Rochester, MN metro area covers 4 counties in Minnesota and had 231,000 residents in July 2024, up 2.0% since April 2020. The U.S. population grew 2.6% over the same period. Olmsted County, MN is the most populous, with 166,000 people. By population it ranks 208th of the 925 metro and micropolitan areas and 212th by business establishments.

Counties in the Rochester, MN area
CountyPopulation (2024)
Olmsted County, MN166,424
Wabasha County, MN21,574
Fillmore County, MN21,502
Dodge County, MN21,242

Source: Census Vintage 2024 metropolitan and micropolitan area estimates.

Rochester, MN's business base

County Business Patterns counted 5,314 establishments in the area in 2023, employing 121,840 people in mid-March with $8.9 billion in annual payroll. That is an average of 22.9 employees per establishment. 50.4% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (727), health care and social assistance (685), and construction (657).

Rochester, MN establishments by sector, 2023
Sector (NAICS)EstablishmentsEmployeesAnnual payroll
Retail Trade (44)72713,630$439,953,000
Health Care and Social Assistance (62)68523,733$1,421,888,000
Construction (23)6575,237$433,394,000
Other Services (except Public Administration) (81)6243,714$123,917,000
Accommodation and Food Services (72)55010,356$253,588,000
Professional, Scientific, and Technical Services (54)38740,825$4,751,814,000
Finance and Insurance (52)3022,116$183,802,000
Real Estate and Rental and Leasing (53)2491,029$52,517,000
Administrative and Support and Waste Management and Remediation Services (56)2252,677$111,977,000
Wholesale Trade (42)1923,375$263,763,000
Transportation and Warehousing (48)1862,497$120,279,000
Manufacturing (31)1836,977$472,262,000
Arts, Entertainment, and Recreation (71)1181,276$28,590,000
Educational Services (61)841,729$54,041,000
Information (51)751,683$136,634,000
Agriculture, Forestry, Fishing and Hunting (11)26118 (high noise)$5,529,000
Management of Companies and Enterprises (55)19453$31,684,000
Mining, Quarrying, and Oil and Gas Extraction (21)986$14,388,000
Utilities (22)9293$27,049,000

Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.

Business density and team size in Rochester, MN

Rochester, MN has 23.0 business establishments per 1,000 residents, 6.3% below the U.S. figure of 24.6. Establishments average 22.9 employees against 16.7 nationally, and payroll per employee is $73,279 (7.2% above the U.S. $68,342). 50.4% of establishments with employees have fewer than five people (U.S.: 55.5%), while 4.8% have 50 or more. Averages are pulled up by large employers; the size table is the better guide to what a typical business here looks like.

Rochester, MN: establishments by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees2,67950.4%55.5%
5–9 employees1,08920.5%17.5%
10–19 employees76714.4%12.5%
20–49 employees5239.8%9.1%
50 or more employees2564.8%5.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Small-business industries in Rochester, MN

Of the 141 industries these guides cover, 117 have a published Census count in Rochester, MN. The largest are full-service restaurants (174), limited-service restaurants (150), and insurance agencies and brokerages (102). Relative to population, siding contractors are the most over-represented: 11.7 per 100,000 residents against 2.7 nationally.

Largest covered industries in Rochester, MN, 2023
IndustryEstablishmentsEmployeesEmployees per establishment
Full-service restaurants1743,80921.9
Limited-service restaurants1502,54617.0
Insurance agencies and brokerages1023923.8
Offices of real estate agents and brokers841501.8
Dental offices8085810.7
Residential remodelers772573.3
Landscaping services771,07914.0
General automotive repair shops672643.9
Plumbing, heating and air-conditioning contractors651,04416.1
Child day care services6588413.6
Hotels and motels621,55925.1
New single-family housing construction contractors58951.6
Law offices572905.1
Electrical contractors5676113.6
All other specialty trade contractors541703.1
Beauty salons482695.6
Chiropractic offices441503.4
Civic and social organizations443708.4
Janitorial services4142510.4
Drinking places3742511.5
Beer, wine and liquor stores352838.1
Supermarkets and grocery stores352,73578.1
Physician practices34——
Automotive parts and accessories stores342226.5
Home health care agencies311,07434.6

Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.

Which area codes serve Rochester, MN

The area's named cities and towns have 168 NANPA-assigned exchanges across 3 area codes; 507 has the most (90%). Callata includes up to 3 local numbers, so a business serving several parts of the area can hold a number in each.

Area codes in the Rochester, MN area
Area codeExchanges in named placesShareTime zone
50715190%Central
651169.5%Central
21810.60%Central

Exchanges in rate centers matched to Census places in the area. Source: NANPA.

Local numbers by city

Pages for 16 cities and towns in the area list their area codes, prefixes and carriers.

Cities and towns in the Rochester, MN area
PlacePopulation (2024)Area codesExchanges
Rochester, MN123,62450784
Kasson, MN7,2075072
Stewartville, MN6,9195074
Byron, MN6,8095074
Lake City, MN5,3066519
Plainview, MN3,4985073
Chatfield, MN3,0235074
Dodge Center, MN2,9395073
Wabasha, MN2,5986517
Spring Valley, MN2,4455072
Eyota, MN2,0255073
Mantorville, MN1,8665072
Rushford, MN1,8525072
Hayfield, MN1,3615074
Preston, MN1,3165072
Elgin, MN1,1395073

Phone costs for a typical Rochester, MN business

A 23-person team is the benchmark here, the rounded average establishment size in Rochester, MN. Billed per seat at month-to-month list prices (checked September 28, 2026), RingCentral RingEX Core costs $690.00 a month and Ooma Office Pro $573.85. Callata comes to $459.00 a month for 23 users ($99 a month with 5 users included, then $20 per additional user), below both.

Monthly list price for a 23-person team
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$459.00$5,508.00
Quo (Starter)$19.00 per user$437.00$5,244.00
Nextiva (Core)$23.00 per user$529.00$6,348.00
Ooma (Office Pro)$24.95 per user$573.85$6,886.20
Dialpad (Standard)$27.00 per user$621.00$7,452.00
RingCentral (RingEX Core)$30.00 per user$690.00$8,280.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Callata in Rochester, MN

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Porting a number you already use in Rochester, MN is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

What area codes serve Rochester, MN?

507, 651, and 218, by NANPA-assigned exchanges in the area's named places.

How many businesses are in the Rochester, MN area?

5,314 establishments in 2023, according to Census County Business Patterns.

How much does a business phone system cost in Rochester, MN?

Callata is $99 a month with 5 users included, then $20 per additional user; for a 23-person team that is $459.00 a month. The same team on Ooma Office Pro lists at $573.85 a month (checked September 28, 2026).