CallataGuidesMarshall, MO business phone guide
Population, businesses by sector and industry, area codes and local numbers for the Marshall, MO micropolitan area.
- Population
- 23,3252024 est.
- Establishments
- 451CBP 2023
- Counties
- 1
- Area codes
- 1
Marshall, MO at a glance
The Marshall, MO micropolitan area covers 1 county in Missouri and had 23,325 residents in July 2024, down 0.0% since April 2020. The U.S. population grew 2.6% over the same period. By population it ranks 874th of the 925 metro and micropolitan areas and 899th by business establishments.
| County | Population (2024) |
|---|---|
| Saline County, MO | 23,325 |
Source: Census Vintage 2024 metropolitan and micropolitan area estimates.
Establishments and employment in Marshall, MO
County Business Patterns counted 451 establishments in the area in 2023, employing 6,906 people in mid-March with $299.9 million in annual payroll. That is an average of 15.3 employees per establishment. 52.8% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (72), other services (except public administration) (58), and health care and social assistance (56).
| Sector (NAICS) | Establishments | Employees | Annual payroll |
|---|---|---|---|
| Retail Trade (44) | 72 | 835 | $27,004,000 |
| Other Services (except Public Administration) (81) | 58 | 221 | $6,771,000 |
| Health Care and Social Assistance (62) | 56 | 1,215 | $56,198,000 |
| Accommodation and Food Services (72) | 42 | 501 | $8,508,000 |
| Finance and Insurance (52) | 41 | 251 | $14,713,000 |
| Wholesale Trade (42) | 35 | 329 | $21,868,000 |
| Construction (23) | 30 | 96 | $4,704,000 |
| Professional, Scientific, and Technical Services (54) | 29 | 88 (high noise) | $3,927,000 |
| Manufacturing (31) | 19 | 2,229 | $120,160,000 |
| Administrative and Support and Waste Management and Remediation Services (56) | 19 | 108 | $6,006,000 |
| Transportation and Warehousing (48) | 16 | 121 (high noise) | $6,978,000 |
| Real Estate and Rental and Leasing (53) | 10 | 28 (high noise) | $1,393,000 |
| Information (51) | 9 | 72 | $4,562,000 |
| Arts, Entertainment, and Recreation (71) | 7 | 136 (high noise) | $2,695,000 |
| Agriculture, Forestry, Fishing and Hunting (11) | 3 | 38 (high noise) | $1,319,000 |
| Educational Services (61) | 3 | 629 (high noise) | $12,627,000 |
Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.
Business density and team size in Marshall, MO
Marshall, MO has 19.3 business establishments per 1,000 residents, 21.3% below the U.S. figure of 24.6. Establishments average 15.3 employees against 16.7 nationally, and payroll per employee is $43,432 (36.4% below the U.S. $68,342). 52.8% of establishments with employees have fewer than five people (U.S.: 55.5%), while 3.3% have 50 or more. Most establishments are far smaller than the average suggests, so it pays to price a phone plan at the headcount you actually have rather than the average.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 237 | 52.8% | 55.5% |
| 5–9 employees | 99 | 22.0% | 17.5% |
| 10–19 employees | 57 | 12.7% | 12.5% |
| 20–49 employees | 41 | 9.1% | 9.1% |
| 50 or more employees | 15 | 3.3% | 5.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Small-business industries in Marshall, MO
Of the 141 industries these guides cover, 29 have a published Census count in Marshall, MO. The largest are limited-service restaurants (16), full-service restaurants (13), and landscaping services (12). Relative to population, landscaping services are the most over-represented: 51.4 per 100,000 residents against 34.7 nationally.
| Industry | Establishments | Employees | Employees per establishment |
|---|---|---|---|
| Limited-service restaurants | 16 | 309 | 19.3 |
| Full-service restaurants | 13 | 109 | 8.4 |
| Landscaping services | 12 | 30 | 2.5 |
| General automotive repair shops | 9 | 41 | 4.6 |
| Physician practices | 8 | 97 | 12.1 |
| Insurance agencies and brokerages | 8 | 28 | 3.5 |
| Assisted living facilities for the elderly | 7 | — | — |
| Law offices | 7 | — | — |
| Automotive body, paint and interior repair shops | 7 | 26 | 3.7 |
| Pharmacies and drug stores | 6 | — | — |
| Offices of certified public accountants | 6 | — | — |
| Site preparation contractors | 6 | 15 | 2.5 |
| Dental offices | 5 | 32 | 6.4 |
| Chiropractic offices | 5 | — | — |
| Plumbing, heating and air-conditioning contractors | 5 | 38 | 7.6 |
| Residential remodelers | 5 | — | — |
| Hotels and motels | 5 | 31 | 6.2 |
| Supermarkets and grocery stores | 5 | 60 | 12.0 |
| Veterinary clinics | 4 | 27 | 6.8 |
| Funeral homes and funeral services | 4 | — | — |
| Nursing care facilities | 3 | 161 | 53.7 |
| Agencies providing services for the elderly and persons with disabilities | 3 | — | — |
| Offices of real estate agents and brokers | 3 | — | — |
| Electrical contractors | 3 | — | — |
| Solid waste collection companies | 3 | — | — |
Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.
Phone numbers in the Marshall, MO area
The area's named cities and towns have 29 NANPA-assigned exchanges across 1 area code; 660 has the most (100%). Callata includes up to 3 local numbers, so a business serving several parts of the area can hold a number in each.
| Area code | Exchanges in named places | Share | Time zone |
|---|---|---|---|
| 660 | 29 | 100% | Central |
Exchanges in rate centers matched to Census places in the area. Source: NANPA.
Local numbers by city
Pages for 3 cities and towns in the area list their area codes, prefixes and carriers.
| Place | Population (2024) | Area codes | Exchanges |
|---|---|---|---|
| Marshall, MO | 13,791 | 660 | 9 |
| Slater, MO | 1,823 | 660 | 3 |
| Sweet Springs, MO | 1,331 | 660 | 4 |
Phone costs for a typical Marshall, MO business
Per-seat phone plans multiply by headcount. For the rounded average establishment size in Marshall, MO, 15 users on RingCentral RingEX Core come to $450.00 a month and on Ooma Office Pro $374.25, at month-to-month list prices checked September 28, 2026. Callata comes to $299.00 a month for 15 users ($99 a month with 5 users included, then $20 per additional user), below both.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $299.00 | $3,588.00 |
| Quo (Starter) | $19.00 per user | $285.00 | $3,420.00 |
| Nextiva (Core) | $23.00 per user | $345.00 | $4,140.00 |
| Ooma (Office Pro) | $24.95 per user | $374.25 | $4,491.00 |
| Dialpad (Standard) | $27.00 per user | $405.00 | $4,860.00 |
| RingCentral (RingEX Core) | $30.00 per user | $450.00 | $5,400.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Callata in Marshall, MO
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Porting a number you already use in Marshall, MO is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
What area codes serve Marshall, MO?
660, by NANPA-assigned exchanges in the area's named places.
How many businesses are in the Marshall, MO area?
451 establishments in 2023, according to Census County Business Patterns.
How much does a business phone system cost in Marshall, MO?
Callata is $99 a month with 5 users included, then $20 per additional user; for a 15-person team that is $299.00 a month. The same team on Ooma Office Pro lists at $374.25 a month (checked September 28, 2026).