CallataGuides

Columbia, MO business phone guide

Population, businesses by sector and industry, area codes and local numbers for the Columbia, MO metro area.

Population
219,0002024 est.
Establishments
5,312CBP 2023
Counties
3
Area codes
3

The Columbia, MO area

The Columbia, MO metro area covers 3 counties in Missouri and had 219,000 residents in July 2024, up 4.1% since April 2020. The U.S. population grew 2.6% over the same period. Boone County, MO is the most populous, with 192,000 people. By population it ranks 221st of the 925 metro and micropolitan areas and 214th by business establishments.

Counties in the Columbia, MO area
CountyPopulation (2024)
Boone County, MO192,154
Cooper County, MO17,122
Howard County, MO10,150

Source: Census Vintage 2024 metropolitan and micropolitan area estimates.

Establishments and employment in Columbia, MO

County Business Patterns counted 5,312 establishments in the area in 2023, employing 91,660 people in mid-March with $4.8 billion in annual payroll. That is an average of 17.3 employees per establishment. 51.4% of establishments with employees had fewer than five people. By establishment count, the largest sectors are health care and social assistance (821), retail trade (669), and construction (606).

Columbia, MO establishments by sector, 2023
Sector (NAICS)EstablishmentsEmployeesAnnual payroll
Health Care and Social Assistance (62)82122,179$1,286,795,000
Retail Trade (44)66913,251$438,026,000
Construction (23)6064,979$317,273,000
Other Services (except Public Administration) (81)5434,459$160,657,000
Accommodation and Food Services (72)52911,641$232,657,000
Professional, Scientific, and Technical Services (54)4464,591$294,218,000
Finance and Insurance (52)3379,048$908,109,000
Real Estate and Rental and Leasing (53)2951,304$73,856,000
Administrative and Support and Waste Management and Remediation Services (56)2852,875$100,543,000
Wholesale Trade (42)1822,360$154,953,000
Transportation and Warehousing (48)1462,993$128,926,000
Manufacturing (31)1185,907$354,970,000
Arts, Entertainment, and Recreation (71)1041,220$24,216,000
Information (51)1001,127$67,893,000
Educational Services (61)682,159$67,272,000
Management of Companies and Enterprises (55)221,212$119,564,000
Agriculture, Forestry, Fishing and Hunting (11)1780$1,795,000
Utilities (22)9237$22,988,000
Mining, Quarrying, and Oil and Gas Extraction (21)632 (high noise)$1,771,000

Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.

Columbia, MO compared with the U.S.

Columbia, MO has 24.2 business establishments per 1,000 residents, in line with the U.S. figure of 24.6. Establishments average 17.3 employees against 16.7 nationally, and payroll per employee is $51,895 (24.1% below the U.S. $68,342). 51.4% of establishments with employees have fewer than five people (U.S.: 55.5%), while 5.4% have 50 or more. Averages are pulled up by large employers; the size table is the better guide to what a typical business here looks like.

Columbia, MO: establishments by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees2,73051.4%55.5%
5–9 employees1,04319.6%17.5%
10–19 employees71313.4%12.5%
20–49 employees54110.2%9.1%
50 or more employees2855.4%5.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Small-business industries in Columbia, MO

Of the 141 industries these guides cover, 120 have a published Census count in Columbia, MO. The largest are limited-service restaurants (175), full-service restaurants (153), and physician practices (149). Relative to population, agencies providing services for the elderly and persons with disabilities are the most over-represented: 35.5 per 100,000 residents against 11.8 nationally.

Largest covered industries in Columbia, MO, 2023
IndustryEstablishmentsEmployeesEmployees per establishment
Limited-service restaurants1754,23424.2
Full-service restaurants1533,87825.3
Physician practices1491,50910.1
Insurance agencies and brokerages1135064.5
Offices of real estate agents and brokers1083673.4
Law offices1044644.5
Residential remodelers943403.6
Landscaping services935125.5
Child day care services811,11713.8
Agencies providing services for the elderly and persons with disabilities7898012.6
Plumbing, heating and air-conditioning contractors7482911.2
Beauty salons733655.0
Dental offices725397.5
Janitorial services6167111.0
New single-family housing construction contractors522895.6
General automotive repair shops513386.6
Fitness and recreational sports centers4152512.8
Hotels and motels391,04926.9
Electrical contractors3739810.8
Drinking places3774120.0
Physical, occupational and speech therapy clinics362547.1
Painting and wall covering contractors361153.2
Finish carpentry contractors35——
Supermarkets and grocery stores312,40877.7
Mental health practices301605.3

Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.

Which area codes serve Columbia, MO

The area's named cities and towns have 103 NANPA-assigned exchanges across 3 area codes; 573 has the most (69%). Callata includes up to 3 local numbers, so a business serving several parts of the area can hold a number in each.

Area codes in the Columbia, MO area
Area codeExchanges in named placesShareTime zone
5737169%Central
6602827%Central
23543.9%Central

Exchanges in rate centers matched to Census places in the area. Source: NANPA.

Local numbers by city

Pages for 7 cities and towns in the area list their area codes, prefixes and carriers.

Cities and towns in the Columbia, MO area
PlacePopulation (2024)Area codesExchanges
Columbia, MO130,900235, 57363
Boonville, MO7,8636606
Ashland, MO5,1645733
Centralia, MO4,8075734
Fayette, MO2,8326603
Hallsville, MO1,7665733
Glasgow, MO1,0796602

Phone costs for a typical Columbia, MO business

Per-seat phone plans multiply by headcount. For the rounded average establishment size in Columbia, MO, 17 users on RingCentral RingEX Core come to $510.00 a month and on Ooma Office Pro $424.15, at month-to-month list prices checked September 28, 2026. Callata comes to $339.00 a month for 17 users ($99 a month with 5 users included, then $20 per additional user), below both.

Monthly list price for a 17-person team
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$339.00$4,068.00
Quo (Starter)$19.00 per user$323.00$3,876.00
Nextiva (Core)$23.00 per user$391.00$4,692.00
Ooma (Office Pro)$24.95 per user$424.15$5,089.80
Dialpad (Standard)$27.00 per user$459.00$5,508.00
RingCentral (RingEX Core)$30.00 per user$510.00$6,120.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Callata in Columbia, MO

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

Porting a number you already use in Columbia, MO is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

What area codes serve Columbia, MO?

573, 660, and 235, by NANPA-assigned exchanges in the area's named places.

How many businesses are in the Columbia, MO area?

5,312 establishments in 2023, according to Census County Business Patterns.

How much does a business phone system cost in Columbia, MO?

Callata is $99 a month with 5 users included, then $20 per additional user; for a 17-person team that is $339.00 a month. The same team on Ooma Office Pro lists at $424.15 a month (checked September 28, 2026).