CallataGuidesBusiness phone system for used merchandise stores in Urban Honolulu, HI
Used merchandise stores in the Urban Honolulu, HI metro area: 38 establishments in 2023, the local area codes, and what phone service costs an 11-person team.
- Establishments
- 38CBP 2023
- Per 100k residents
- 3.8U.S. 5.7
- Rank
- 97th of 720areas by count
The used merchandise store market in Urban Honolulu, HI
The Census Bureau's 2023 County Business Patterns lists 38 establishments classified as Used Merchandise Stores (NAICS 453310) in the Urban Honolulu, HI metro area. That ranks 97th of the 720 metro and micropolitan areas where Census published a count for this industry.
With 999,000 residents in the Census 2024 estimate, that is 3.8 used merchandise stores per 100,000 people, 33.5% below the national rate of 5.7.
| Measure | Urban Honolulu, HI | Hawaii | United States |
|---|---|---|---|
| Establishments | 38 | 64 | 19,466 |
| Mid-March employees | 437 (high noise) | 606 (high noise) | 222,478 |
| Annual payroll | $14,139,000 (high noise) | $18,434,000 (moderate noise) | $5,455,824,000 |
| Employees per establishment | — | — | 11.4 |
| Payroll per employee | — | — | $24,523 |
| Establishments per 100,000 residents | 3.8 | 4.4 | 5.7 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Establishment size: used merchandise stores in Urban Honolulu, HI
Of the used merchandise stores in Urban Honolulu, HI that had employees in March 2023, 32.4% had fewer than five (the U.S. share is 43.2%). 67.6% had fewer than ten. For a business of a few people, phone coverage is a staffing question as much as a technology one: someone has to be free to pick up, or the call needs somewhere sensible to go.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 12 | 32.4% | 43.2% |
| 5–9 employees | 13 | 35.1% | 21.8% |
| 10–19 employees | 9 | 24.3% | 17.1% |
| 20–49 employees | not published | — | 14.3% |
| 50 or more employees | 3 | 8.1% | 3.6% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for used merchandise stores in Urban Honolulu, HI
Thrift, consignment and resale stores take calls about donations, consignment terms and stock. Consignors call to check on their items. That holds for used merchandise stores in Urban Honolulu, HI as much as anywhere.
A few of the calls that come in to used merchandise stores in Urban Honolulu, HI:
- A consignor calls to check on sales.
- A customer calls about a piece of furniture.
- The store calls a consignor about payout.
After-hours calls
After-hours calls are mostly hours questions.
Callata transcribes voicemail and triages it for urgency, so the first callback in the morning can go to the caller who needs it most.
What a phone system costs a used merchandise store in Urban Honolulu, HI
Census did not publish a reliable employee count for used merchandise stores in Urban Honolulu, HI, so this comparison uses the U.S. average of 11 people per establishment. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 11 users on RingCentral RingEX Core cost $330.00 a month and 11 on Ooma Office Pro cost $274.45. On Callata the same 11 people cost $219.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $1,332. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $219.00 | $2,628.00 |
| Quo (Starter) | $19.00 per user | $209.00 | $2,508.00 |
| Nextiva (Core) | $23.00 per user | $253.00 | $3,036.00 |
| Ooma (Office Pro) | $24.95 per user | $274.45 | $3,293.40 |
| Dialpad (Standard) | $27.00 per user | $297.00 | $3,564.00 |
| RingCentral (RingEX Core) | $30.00 per user | $330.00 | $3,960.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Setting up Callata for a used merchandise store in Urban Honolulu, HI
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
If you already have a number in Urban Honolulu, HI, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many used merchandise stores are there in Urban Honolulu, HI?
Census County Business Patterns counted 38 used merchandise stores in the Urban Honolulu, HI metro area in 2023.
What does a business phone system cost for an 11-person used merchandise store?
At month-to-month list prices checked September 28, 2026, 11 users cost $330.00 a month on RingCentral RingEX Core and $274.45 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $219.00.
Can an AI receptionist answer calls for a used merchandise store?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.