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Business phone system for sporting goods stores in West Virginia

105 sporting goods stores operated in West Virginia in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
105CBP 2023
Employees
1,174mid-March 2023
Per 100k residents
5.9U.S. 6.0
State rank
44th of 51by count

Sporting goods stores in West Virginia by the numbers

County Business Patterns counts 105 establishments in West Virginia classified as Sporting Goods Stores (NAICS 451110) for 2023. They employed 1,174 people in mid-March and reported $27.3 million in annual payroll. That is the 44th highest count among the 51 states and DC with published figures. Sporting goods stores make up 0.29% of the 35,839 business establishments in the state.

Per 100,000 residents (2024 estimate) West Virginia has 5.9 sporting goods stores, in line with the national rate of 6.0. The average establishment has 11.2 employees against 12.4 nationally. Payroll per employee is $23,284, 20.9% below the U.S. figure of $29,426.

Sporting goods stores: West Virginia compared with the U.S., 2023
MeasureWest VirginiaUnited States
Establishments10520,373
Mid-March employees1,174252,338
Annual payroll$27,336,000$7,425,397,000
Employees per establishment11.212.4
Payroll per employee$23,284$29,426
Establishments per 100,000 residents5.96.0

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Where sporting goods stores in West Virginia are concentrated

Census published sporting goods store counts for 14 metro or micropolitan areas that include part of West Virginia. The largest is Washington, DC-VA-MD-WV, with 234 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 36% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Sporting goods stores by metro or micropolitan area, West Virginia, 2023
AreaEstablishmentsEmployeesPer 100k residents
Washington, DC-VA-MD-WV2343,4753.6
Hagerstown, MD-WV211066.7
Huntington, WV-KY-OH153814.1
Winchester, VA-WV121468.0
Morgantown, WV101527.0
Beckley, WV10—9.0
Cumberland, MD-WV106910.7
Wheeling, WV-OH92296.7
Weirton, WV-OH7—6.2
Bluefield, WV-VA7—7.3
Parkersburg, WV7658.0
Charleston, WV51702.5
Clarksburg, WV3—3.4
Elkins, WV3—11.0

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at sporting goods stores in West Virginia

58.3% of West Virginia's sporting goods stores with employees had fewer than five people in March 2023, compared with 49.2% nationally. 80.6% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

Sporting goods stores in West Virginia by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees6058.3%49.2%
5–9 employees2322.3%20.8%
10–19 employees87.8%15.9%
20–49 employees98.7%8.3%
50 or more employees32.9%5.9%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Why the phone matters for sporting goods stores in West Virginia

Sporting goods stores take calls about stock, team orders and services such as bike or ski tuning. Team and school orders involve many follow-up calls. That holds for sporting goods stores in West Virginia as much as anywhere.

A few of the calls that come in to sporting goods stores in West Virginia:

Calls after closing time

After-hours calls are mostly stock questions.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

Phone system pricing for an 11-person sporting goods store

Sporting goods stores in West Virginia average 11.2 employees, so the comparison uses an 11-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 11 users on RingCentral RingEX Core cost $330.00 a month and 11 on Ooma Office Pro cost $274.45. On Callata the same 11 people cost $219.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $1,332. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for an 11-person sporting goods store
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$219.00$2,628.00
Quo (Starter)$19.00 per user$209.00$2,508.00
Nextiva (Core)$23.00 per user$253.00$3,036.00
Ooma (Office Pro)$24.95 per user$274.45$3,293.40
Dialpad (Standard)$27.00 per user$297.00$3,564.00
RingCentral (RingEX Core)$30.00 per user$330.00$3,960.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in West Virginia

West Virginia has 2 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.

Area codes in West Virginia by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
304785Eastern1947681
681499Eastern2009304

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for sporting goods stores in West Virginia

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

If you already have a number in West Virginia, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

How many sporting goods stores are in West Virginia?

105 in 2023, according to Census County Business Patterns. They employed 1,174 people in mid-March.

Which West Virginia metro area has the most sporting goods stores?

Washington, DC-VA-MD-WV, with 234 establishments in 2023.

What does a phone system cost an 11-person sporting goods store?

$330.00 a month on RingCentral RingEX Core or $274.45 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $219.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a West Virginia number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.