Business phone system for sporting goods stores in South Dakota
87 sporting goods stores operated in South Dakota in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 87CBP 2023
- Employees
- 1,605mid-March 2023
- Per 100k residents
- 9.4U.S. 6.0
- State rank
- 47th of 51by count
The sporting goods store industry in South Dakota
County Business Patterns counts 87 establishments in South Dakota classified as Sporting Goods Stores (NAICS 451110) for 2023. They employed 1,605 people in mid-March and reported $45.6 million in annual payroll. That is the 47th highest count among the 51 states and DC with published figures. Sporting goods stores make up 0.30% of the 29,106 business establishments in the state.
Per 100,000 residents (2024 estimate) South Dakota has 9.4 sporting goods stores, 57.1% above the national rate of 6.0. The average establishment has 18.4 employees against 12.4 nationally. Payroll per employee is $28,431, 3.4% below the U.S. figure of $29,426.
| Measure | South Dakota | United States |
|---|---|---|
| Establishments | 87 | 20,373 |
| Mid-March employees | 1,605 (moderate noise) | 252,338 |
| Annual payroll | $45,632,000 (moderate noise) | $7,425,397,000 |
| Employees per establishment | 18.4 | 12.4 |
| Payroll per employee | $28,431 | $29,426 |
| Establishments per 100,000 residents | 9.4 | 6.0 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Sporting goods stores by metro area in South Dakota
Census published sporting goods store counts for 8 metro or micropolitan areas that include part of South Dakota. The largest is Rapid City, SD, with 22 establishments. Single-state metro and micropolitan areas account for 56% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Rapid City, SD | 22 | 458 | 14.1 |
| Sioux Falls, SD-MN | 21 | — | 6.8 |
| Mitchell, SD | 8 | 114 | 31.0 |
| Sioux City, IA-NE-SD | 6 | — | 4.1 |
| Aberdeen, SD | 5 | — | 12.0 |
| Brookings, SD | 5 | 28 | 13.8 |
| Watertown, SD | 5 | 38 | 17.1 |
| Spearfish, SD | 4 | — | 13.9 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at sporting goods stores in South Dakota
50.6% of South Dakota's sporting goods stores with employees had fewer than five people in March 2023, compared with 49.2% nationally. 74.7% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 42 | 50.6% | 49.2% |
| 5–9 employees | 20 | 24.1% | 20.8% |
| 10–19 employees | 16 | 19.3% | 15.9% |
| 20–49 employees | 5 | 6.0% | 8.3% |
| 50 or more employees | 0 | 0.0% | 5.9% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What sporting goods stores in South Dakota use the phone for
Sporting goods stores take calls about stock, team orders and services such as bike or ski tuning. Team and school orders involve many follow-up calls.
Calls a sporting goods store in South Dakota might handle in a typical week include:
- The store calls a customer when an order arrives.
- A coach calls about team uniforms.
- A customer calls to check stock.
Business texting for sporting goods stores
Stores text order updates.
Texting from a local number in South Dakota requires carrier registration (10DLC), a one-time $49 fee on Callata.
Callata vs. per-seat pricing for sporting goods stores in South Dakota
Sporting goods stores in South Dakota average 18.4 employees, so the comparison uses an 18-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 18 users on RingCentral RingEX Core cost $540.00 a month and 18 on Ooma Office Pro cost $449.10. Callata comes to $359.00 a month for 18 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $2,172 less than RingCentral for a sporting goods store in South Dakota of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $359.00 | $4,308.00 |
| Quo (Starter) | $19.00 per user | $342.00 | $4,104.00 |
| Nextiva (Core) | $23.00 per user | $414.00 | $4,968.00 |
| Ooma (Office Pro) | $24.95 per user | $449.10 | $5,389.20 |
| Dialpad (Standard) | $27.00 per user | $486.00 | $5,832.00 |
| RingCentral (RingEX Core) | $30.00 per user | $540.00 | $6,480.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in South Dakota
South Dakota has 1 geographic area code in service according to NANPA. Callata includes up to 3 local numbers, so a sporting goods store can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 605 | 745 | Central and Mountain | 1947 | none |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for sporting goods stores in South Dakota
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Porting a number you already use in South Dakota is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many sporting goods stores are in South Dakota?
87 in 2023, according to Census County Business Patterns. They employed 1,605 people in mid-March.
Which South Dakota metro area has the most sporting goods stores?
Rapid City, SD, with 22 establishments in 2023.
What does a phone system cost an 18-person sporting goods store?
$540.00 a month on RingCentral RingEX Core or $449.10 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $359.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a South Dakota number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.