CallataGuidesBusiness phone system for general rental centers in Utah
31 general rental centers operated in Utah in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 31CBP 2023
- Employees
- 300mid-March 2023
- Per 100k residents
- 0.9U.S. 0.8
- State rank
- 31st of 51by count
The general rental center industry in Utah
Utah had 31 general rental centers in 2023, according to Census County Business Patterns (NAICS 532310, General Rental Centers). They employed 300 people in mid-March and reported $18.3 million in annual payroll. That is the 31st highest count among the 51 states and DC with published figures. General rental centers make up 0.03% of the 95,494 business establishments in the state.
Per 100,000 residents (2024 estimate) Utah has 0.9 general rental centers, 10.4% above the national rate of 0.8. The average establishment has 9.7 employees against 7.2 nationally. Payroll per employee is $61,150, 3.6% above the U.S. figure of $59,025.
| Measure | Utah | United States |
|---|---|---|
| Establishments | 31 | 2,725 |
| Mid-March employees | 300 (moderate noise) | 19,738 |
| Annual payroll | $18,345,000 (moderate noise) | $1,165,027,000 |
| Employees per establishment | 9.7 | 7.2 |
| Payroll per employee | $61,150 | $59,025 |
| Establishments per 100,000 residents | 0.9 | 0.8 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
General rental centers by metro area in Utah
Census published general rental center counts for 4 metro or micropolitan areas that include part of Utah. The largest is Provo, UT, with 8 establishments. Single-state metro and micropolitan areas account for 68% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Provo, UT | 8 | — | 1.1 |
| Salt Lake City, UT | 7 | 109 | 0.5 |
| Ogden, UT | 6 | 31 | 0.9 |
| Logan, UT-ID | 3 | 31 | 1.9 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at general rental centers in Utah
46.7% of Utah's general rental centers with employees had fewer than five people in March 2023, compared with 50.8% nationally. 73.3% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 14 | 46.7% | 50.8% |
| 5–9 employees | 8 | 26.7% | 26.8% |
| 10–19 employees | 4 | 13.3% | 15.4% |
| 20–49 employees | 4 | 13.3% | 6.1% |
| 50 or more employees | 0 | 0.0% | 1.0% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What general rental centers in Utah use the phone for
General rental centers rent tools, party equipment and more, and customers call about availability and delivery. Weekend events drive call peaks.
Calls a general rental center in Utah might handle in a typical week include:
- The center calls a customer about delivery.
- A customer calls about renting tables and chairs for a party.
- A customer calls to extend a rental.
Business texting for general rental centers
Rental centers text delivery and return reminders.
Texting from a local number in Utah requires carrier registration (10DLC), a one-time $49 fee on Callata.
Callata vs. per-seat pricing for general rental centers in Utah
General rental centers in Utah average 9.7 employees, so the comparison uses a 10-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 10 users on RingCentral RingEX Core cost $300.00 a month and 10 on Ooma Office Pro cost $249.50. Callata comes to $199.00 a month for 10 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $1,212 less than RingCentral for a general rental center in Utah of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $199.00 | $2,388.00 |
| Quo (Starter) | $19.00 per user | $190.00 | $2,280.00 |
| Nextiva (Core) | $23.00 per user | $230.00 | $2,760.00 |
| Ooma (Office Pro) | $24.95 per user | $249.50 | $2,994.00 |
| Dialpad (Standard) | $27.00 per user | $270.00 | $3,240.00 |
| RingCentral (RingEX Core) | $30.00 per user | $300.00 | $3,600.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Utah
Utah has 3 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a general rental center can hold a number in more than one of them.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 801 | 783 | Mountain | 1947 | 385 |
| 435 | 501 | Mountain | 1997 | none |
| 385 | 494 | Mountain | 2009 | 801 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for general rental centers in Utah
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Porting a number you already use in Utah is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many general rental centers are in Utah?
31 in 2023, according to Census County Business Patterns. They employed 300 people in mid-March.
Which Utah metro area has the most general rental centers?
Provo, UT, with 8 establishments in 2023.
What does a phone system cost a 10-person general rental center?
$300.00 a month on RingCentral RingEX Core or $249.50 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $199.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Utah number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.