CallataGuides

Business phone system for new car dealers in Minnesota

421 new car dealers operated in Minnesota in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
421CBP 2023
Employees
21,395mid-March 2023
Per 100k residents
7.3U.S. 6.4
State rank
19th of 50by count

How many new car dealers operate in Minnesota

The Census Bureau counted 421 new car dealers in Minnesota in its 2023 County Business Patterns (NAICS 441110). They employed 21,395 people in mid-March and reported $1.5 billion in annual payroll. That is the 19th highest count among the 50 states and DC with published figures. New car dealers make up 0.27% of the 154,455 business establishments in the state.

Per 100,000 residents (2024 estimate) Minnesota has 7.3 new car dealers, 12.8% above the national rate of 6.4. The average establishment has 50.8 employees against 51.6 nationally. Payroll per employee is $69,037, 12.9% below the U.S. figure of $79,300.

New car dealers: Minnesota compared with the U.S., 2023
MeasureMinnesotaUnited States
Establishments42121,910
Mid-March employees21,3951,131,340
Annual payroll$1,477,038,000$89,715,562,000
Employees per establishment50.851.6
Payroll per employee$69,037$79,300
Establishments per 100,000 residents7.36.4

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

New car dealers by metro area in Minnesota

Census published new car dealership counts for 24 metro or micropolitan areas that include part of Minnesota. The largest is Minneapolis, MN-WI, with 216 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 29% of the statewide total; the rest are outside any published area or in areas Census suppressed.

New car dealers by metro or micropolitan area, Minnesota, 2023
AreaEstablishmentsEmployeesPer 100k residents
Minneapolis, MN-WI21613,4315.7
Sioux Falls, SD-MN291,6109.4
Duluth, MN-WI249518.5
St. Cloud, MN231,24011.2
Rochester, MN181,2327.8
Fargo, ND-MN161,1596.0
La Crosse, WI-MN168249.4
Grand Forks, ND-MN1372912.5
Brainerd, MN11—11.0
Mankato, MN106049.5
Winona, MN728614.0
Faribault, MN62318.7
New Ulm, MN615623.3
Red Wing, MN522910.4
Alexandria, MN519412.5
Bemidji, MN41678.6
Willmar, MN41229.0
Detroit Lakes, MN415911.3
Albert Lea, MN421713.2
Wahpeton, ND-MN47017.4
Fairmont, MN48320.4
Fergus Falls, MN32094.9
Hutchinson, MN3—8.2
Marshall, MN3—11.7

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at new car dealers in Minnesota

10.0% of Minnesota's new car dealers with employees had fewer than five people in March 2023, compared with 14.1% nationally. 14.7% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

New car dealers in Minnesota by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees4210.0%14.1%
5–9 employees204.8%5.1%
10–19 employees5613.3%8.8%
20–49 employees13131.1%31.2%
50 or more employees17240.9%40.8%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Why the phone matters for new car dealers in Minnesota

Dealerships route calls between sales, service and parts, and each department has different peak times. Fast follow-up on sales inquiries is critical. That holds for new car dealers in Minnesota as much as anywhere.

Typical inbound and outbound calls for new car dealers in Minnesota:

Business texting for new car dealers

Dealers text service updates and appointment reminders.

Texting from a local number in Minnesota requires carrier registration (10DLC), a one-time $49 fee on Callata.

Callata vs. per-seat pricing for new car dealers in Minnesota

New car dealers in Minnesota average 50.8 employees, so the comparison uses a 51-person team. Priced per seat, 51 users would run $1,530.00 a month on RingCentral RingEX Core and $1,272.45 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $1,019.00 a month for 51 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $6,132 less than RingCentral for a new car dealership in Minnesota of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 51-person new car dealership
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$1,019.00$12,228.00
Quo (Starter)$19.00 per user$969.00$11,628.00
Nextiva (Core)$23.00 per user$1,173.00$14,076.00
Ooma (Office Pro)$24.95 per user$1,272.45$15,269.40
Dialpad (Standard)$27.00 per user$1,377.00$16,524.00
RingCentral (RingEX Core)$30.00 per user$1,530.00$18,360.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Minnesota

Minnesota has 8 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a new car dealership can hold a number in more than one of them.

Area codes in Minnesota by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
507765Central1954924
218708Central1947none
612590Central1947none
320511Central1996none
651474Central1998none
763367Central2000none
952340Central2000none
9240Central2024507

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for new car dealers in Minnesota

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

Porting a number you already use in Minnesota is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Sales calls and texts to leads require appropriate consent under telemarketing rules.

Frequently asked questions

How many new car dealers are in Minnesota?

421 in 2023, according to Census County Business Patterns. They employed 21,395 people in mid-March.

Which Minnesota metro area has the most new car dealers?

Minneapolis, MN-WI, with 216 establishments in 2023.

What does a phone system cost a 51-person new car dealership?

$1,530.00 a month on RingCentral RingEX Core or $1,272.45 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $1,019.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Minnesota number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.