CallataGuidesBusiness phone system for beer, wine and liquor stores in Florence, AL
Beer, wine and liquor stores in the Florence-Muscle Shoals, AL metro area: 25 establishments in 2023, the local area codes, and what phone service costs a 3-person team.
- Establishments
- 25CBP 2023
- Employees
- 84mid-March 2023
- Per 100k residents
- 16.0U.S. 10.7
- Rank
- 196th of 780areas by count
How many beer, wine and liquor stores are in Florence, AL?
County Business Patterns counts 25 beer, wine and liquor stores (NAICS 445310, Beer, Wine, and Liquor Stores) in the Florence-Muscle Shoals, AL metro area for 2023. Together they reported 84 mid-March employees and $1,983,000 of payroll for the year. That ranks 196th of the 780 metro and micropolitan areas where Census published a count for this industry.
With 156,000 residents in the Census 2024 estimate, that is 16.0 beer, wine and liquor stores per 100,000 people, 49.3% above the national rate of 10.7. Establishments average 3.4 employees, 36.7% below the U.S. average of 5.3. Payroll per employee comes to $23,607, 16.1% below the national $28,143.
| Measure | Florence, AL | Alabama | United States |
|---|---|---|---|
| Establishments | 25 | 448 | 36,433 |
| Mid-March employees | 84 | 1,652 (moderate noise) | 193,533 |
| Annual payroll | $1,983,000 | $47,651,000 | $5,446,519,000 |
| Employees per establishment | 3.4 | 3.7 | 5.3 |
| Payroll per employee | $23,607 | $28,844 | $28,143 |
| Establishments per 100,000 residents | 16.0 | 8.7 | 10.7 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Team sizes at beer, wine and liquor stores in Florence, AL
Of the beer, wine and liquor stores in Florence, AL that had employees in March 2023, 79.2% had fewer than five (the U.S. share is 61.7%). 100.0% had fewer than ten. When a business has only a few people, whoever is free answers the phone, and calls that arrive while everyone is busy go to voicemail unless they are routed somewhere else.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 19 | 79.2% | 61.7% |
| 5–9 employees | 5 | 20.8% | 24.8% |
| 10–19 employees | not published | — | 10.2% |
| 20–49 employees | not published | — | 2.9% |
| 50 or more employees | 0 | 0.0% | 0.3% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What beer, wine and liquor stores in Florence, AL use the phone for
Liquor stores field calls about stock, special orders and event quantities. Calls from event planners and restaurants are often time-sensitive.
Typical inbound and outbound calls for beer, wine and liquor stores in Florence, AL:
- The store calls a customer when an order arrives.
- An event planner calls about a large order.
- A customer calls to check whether a wine is in stock.
After-hours calls
After-hours calls are mostly stock and hours questions.
With business-hours routing, calls after closing can go to transcribed voicemail or an optional AI receptionist instead of ringing an empty room.
What a phone system costs a liquor store in Florence, AL
The average liquor store in Florence, AL has 3.4 employees, so a 3-person team is a reasonable benchmark. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 3 users on RingCentral RingEX Core cost $90.00 a month and 3 on Ooma Office Pro cost $74.85. Callata is $99.00 a month with 5 users included, which is more than either per-seat plan for 3 people; it becomes the lower price at 4 users or more.
At this team size the per-seat plans cost less than Callata's $99 base price, which already covers 5 users; Callata becomes the lower price from 4 users.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $57.00 | $684.00 |
| Nextiva (Core) | $23.00 per user | $69.00 | $828.00 |
| Ooma (Office Pro) | $24.95 per user | $74.85 | $898.20 |
| Dialpad (Standard) | $27.00 per user | $81.00 | $972.00 |
| RingCentral (RingEX Core) | $30.00 per user | $90.00 | $1,080.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Getting a local number in Florence, AL
NANPA records place the exchanges of the area's named cities and towns in 2 area codes. 256 has the most, with 69 of 92 exchanges (75%). Callata's plan includes up to 3 local numbers; you can pick them in the area codes your customers recognize, subject to carrier inventory, or port the number you already have for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 256 | 69 | Central | 1998 | 938 |
| 938 | 23 | Central | 2010 | 256 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
What beer, wine and liquor stores in Florence, AL get with Callata
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
If you already have a number in Florence, AL, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many beer, wine and liquor stores are there in Florence, AL?
Census County Business Patterns counted 25 beer, wine and liquor stores in the Florence-Muscle Shoals, AL metro area in 2023. They employed 84 people in mid-March.
What does a business phone system cost for a 3-person liquor store?
At month-to-month list prices checked September 28, 2026, 3 users cost $90.00 a month on RingCentral RingEX Core and $74.85 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $99.00.
What area code should a liquor store in Florence, AL use?
Area code 256 has the most assigned exchanges among the area's named places, followed by 938. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a liquor store?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.