Business phone system for gift, novelty and souvenir stores in Idaho
98 gift, novelty and souvenir stores operated in Idaho in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 98CBP 2023
- Employees
- 589mid-March 2023
- Per 100k residents
- 4.9U.S. 5.6
- State rank
- 43rd of 51by count
Gift, novelty and souvenir stores in Idaho by the numbers
The Census Bureau counted 98 gift, novelty and souvenir stores in Idaho in its 2023 County Business Patterns (NAICS 453220). They employed 589 people in mid-March and reported $9,833,000 in annual payroll. That is the 43rd highest count among the 51 states and DC with published figures. Gift, novelty and souvenir stores make up 0.17% of the 58,100 business establishments in the state.
Per 100,000 residents (2024 estimate) Idaho has 4.9 gift, novelty and souvenir stores, 11.9% below the national rate of 5.6. The average establishment has 6.0 employees against 6.8 nationally. Payroll per employee is $16,694, 34.6% below the U.S. figure of $25,533.
| Measure | Idaho | United States |
|---|---|---|
| Establishments | 98 | 18,896 |
| Mid-March employees | 589 (moderate noise) | 127,699 |
| Annual payroll | $9,833,000 | $3,260,545,000 |
| Employees per establishment | 6.0 | 6.8 |
| Payroll per employee | $16,694 | $25,533 |
| Establishments per 100,000 residents | 4.9 | 5.6 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Gift, novelty and souvenir stores by metro area in Idaho
Census published gift shop counts for 12 metro or micropolitan areas that include part of Idaho. The largest is Boise City, ID, with 32 establishments. Single-state metro and micropolitan areas account for 80% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Boise City, ID | 32 | 252 | 3.8 |
| Jackson, WY-ID | 16 | — | 44.2 |
| Logan, UT-ID | 11 | 85 | 6.8 |
| Idaho Falls, ID | 9 | — | 5.3 |
| Coeur d'Alene, ID | 8 | 53 | 4.2 |
| Twin Falls, ID | 8 | — | 6.5 |
| Sandpoint, ID | 8 | — | 14.8 |
| Pocatello, ID | 7 | 45 | 7.7 |
| Hailey, ID | 6 | 27 | 18.7 |
| Lewiston, ID-WA | 5 | 16 | 7.6 |
| Brigham City, UT-ID | 3 | 8 | 4.3 |
| Ontario, OR-ID | 3 | — | 5.0 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at gift, novelty and souvenir stores in Idaho
59.2% of Idaho's gift, novelty and souvenir stores with employees had fewer than five people in March 2023, compared with 55.8% nationally. 77.6% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 58 | 59.2% | 55.8% |
| 5–9 employees | 18 | 18.4% | 21.9% |
| 10–19 employees | 17 | 17.3% | 17.4% |
| 20–49 employees | 5 | 5.1% | 4.2% |
| 50 or more employees | 0 | 0.0% | 0.7% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Calls a gift shop in Idaho has to catch
Gift shops take calls about stock, holds and gift wrapping, with seasonal peaks. Quick answers help capture holiday sales.
Calls a gift shop in Idaho might handle in a typical week include:
- A customer calls to hold an item.
- A customer calls about holiday hours.
- The store calls a customer about an order.
Calls after closing time
After-hours calls are mostly hours questions.
Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.
Phone system pricing for a 6-person gift shop
Gift, novelty and souvenir stores in Idaho average 6.0 employees, so the comparison uses a 6-person team. On a per-user plan that headcount sets the bill: $149.70 a month on Ooma Office Pro or $180.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 6 people cost $119.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $732. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $119.00 | $1,428.00 |
| Quo (Starter) | $19.00 per user | $114.00 | $1,368.00 |
| Nextiva (Core) | $23.00 per user | $138.00 | $1,656.00 |
| Ooma (Office Pro) | $24.95 per user | $149.70 | $1,796.40 |
| Dialpad (Standard) | $27.00 per user | $162.00 | $1,944.00 |
| RingCentral (RingEX Core) | $30.00 per user | $180.00 | $2,160.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Idaho
Idaho has 2 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 208 | 785 | Mountain and Pacific | 1947 | 986 |
| 986 | 187 | Pacific | 2017 | 208 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for gift, novelty and souvenir stores in Idaho
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
If you already have a number in Idaho, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many gift, novelty and souvenir stores are in Idaho?
98 in 2023, according to Census County Business Patterns. They employed 589 people in mid-March.
Which Idaho metro area has the most gift, novelty and souvenir stores?
Boise City, ID, with 32 establishments in 2023.
What does a phone system cost a 6-person gift shop?
$180.00 a month on RingCentral RingEX Core or $149.70 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $119.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Idaho number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.