CallataGuidesBusiness phone system for gift, novelty and souvenir stores in Bakersfield, CA
Gift, novelty and souvenir stores in the Bakersfield-Delano, CA metro area: 17 establishments in 2023, the local area codes, and what phone service costs a 7-person team.
- Establishments
- 17CBP 2023
- Employees
- 117mid-March 2023
- Per 100k residents
- 1.8U.S. 5.6
- Rank
- 195th of 602areas by count
The gift shop market in Bakersfield, CA
There were 17 gift, novelty and souvenir stores in the Bakersfield-Delano, CA metro area in 2023, according to Census County Business Patterns (NAICS 453220, Gift, Novelty, and Souvenir Stores). Together they reported 117 mid-March employees and $2,700,000 of payroll for the year. That ranks 195th of the 602 metro and micropolitan areas where Census published a count for this industry.
With 923,000 residents in the Census 2024 estimate, that is 1.8 gift, novelty and souvenir stores per 100,000 people, 66.8% below the national rate of 5.6. Establishments average 6.9 employees, in line with the U.S. average of 6.8. Payroll per employee comes to $23,077, 9.6% below the national $25,533.
| Measure | Bakersfield, CA | California | United States |
|---|---|---|---|
| Establishments | 17 | 1,962 | 18,896 |
| Mid-March employees | 117 | 13,386 | 127,699 |
| Annual payroll | $2,700,000 | $382,878,000 | $3,260,545,000 |
| Employees per establishment | 6.9 | 6.8 | 6.8 |
| Payroll per employee | $23,077 | $28,603 | $25,533 |
| Establishments per 100,000 residents | 1.8 | 5.0 | 5.6 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
How big gift, novelty and souvenir stores in Bakersfield, CA are
Of the gift, novelty and souvenir stores in Bakersfield, CA that had employees in March 2023, 71.4% had fewer than five (the U.S. share is 55.8%). Small teams usually share the phone: the person who answers is often also serving a customer or doing the job, which is when calls get missed.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 10 | 71.4% | 55.8% |
| 5–9 employees | not published | — | 21.9% |
| 10–19 employees | 4 | 28.6% | 17.4% |
| 20–49 employees | not published | — | 4.2% |
| 50 or more employees | 0 | 0.0% | 0.7% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for gift, novelty and souvenir stores in Bakersfield, CA
Gift shops take calls about stock, holds and gift wrapping, with seasonal peaks. Quick answers help capture holiday sales.
A few of the calls that come in to gift, novelty and souvenir stores in Bakersfield, CA:
- A customer calls about holiday hours.
- The store calls a customer about an order.
- A customer calls to hold an item.
When nobody can pick up
After-hours calls are mostly hours questions.
Callata transcribes voicemail and triages it for urgency, so the first callback in the morning can go to the caller who needs it most.
What a phone system costs a gift shop in Bakersfield, CA
The average gift shop in Bakersfield, CA has 6.9 employees, so a 7-person team is a reasonable benchmark. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 7 users on RingCentral RingEX Core cost $210.00 a month and 7 on Ooma Office Pro cost $174.65. On Callata the same 7 people cost $139.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $852. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $139.00 | $1,668.00 |
| Quo (Starter) | $19.00 per user | $133.00 | $1,596.00 |
| Nextiva (Core) | $23.00 per user | $161.00 | $1,932.00 |
| Ooma (Office Pro) | $24.95 per user | $174.65 | $2,095.80 |
| Dialpad (Standard) | $27.00 per user | $189.00 | $2,268.00 |
| RingCentral (RingEX Core) | $30.00 per user | $210.00 | $2,520.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Local area codes for gift, novelty and souvenir stores in Bakersfield, CA
NANPA records place the exchanges of the area's named cities and towns in 4 area codes. 661 has the most, with 322 of 360 exchanges (89%). Callata's plan includes up to 3 local numbers; you can pick them in the area codes your customers recognize, subject to carrier inventory, or port the number you already have for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 661 | 322 | Pacific | 1999 | none |
| 760 | 20 | Pacific | 1997 | 442 |
| 442 | 10 | Pacific | 2009 | 760 |
| 805 | 8 | Pacific | 1957 | 820 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for gift, novelty and souvenir stores
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
If you already have a number in Bakersfield, CA, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many gift, novelty and souvenir stores are there in Bakersfield, CA?
Census County Business Patterns counted 17 gift, novelty and souvenir stores in the Bakersfield-Delano, CA metro area in 2023. They employed 117 people in mid-March.
What does a business phone system cost for a 7-person gift shop?
At month-to-month list prices checked September 28, 2026, 7 users cost $210.00 a month on RingCentral RingEX Core and $174.65 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $139.00.
What area code should a gift shop in Bakersfield, CA use?
Area code 661 has the most assigned exchanges among the area's named places, followed by 760 and 442. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a gift shop?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.