Business phone system for retail bakeries in Wisconsin
186 retail bakeries operated in Wisconsin in 2023. Where they are, how big their teams are, and what phone service costs them.
- Establishments
- 186CBP 2023
- Employees
- 2,317mid-March 2023
- Per 100k residents
- 3.1U.S. 2.7
- State rank
- 14th of 51by count
Retail bakeries in Wisconsin by the numbers
County Business Patterns counts 186 establishments in Wisconsin classified as Retail Bakeries (NAICS 311811) for 2023. They employed 2,317 people in mid-March and reported $68.0 million in annual payroll. That is the 14th highest count among the 51 states and DC with published figures. Retail bakeries make up 0.13% of the 144,774 business establishments in the state.
Per 100,000 residents (2024 estimate) Wisconsin has 3.1 retail bakeries, 15.1% above the national rate of 2.7. The average establishment has 12.5 employees against 9.5 nationally. Payroll per employee is $29,332, 7.5% above the U.S. figure of $27,296.
| Measure | Wisconsin | United States |
|---|---|---|
| Establishments | 186 | 9,219 |
| Mid-March employees | 2,317 | 87,547 |
| Annual payroll | $67,962,000 | $2,389,649,000 |
| Employees per establishment | 12.5 | 9.5 |
| Payroll per employee | $29,332 | $27,296 |
| Establishments per 100,000 residents | 3.1 | 2.7 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Retail bakeries by metro area in Wisconsin
Census published retail bakery counts for 16 metro or micropolitan areas that include part of Wisconsin. The largest is Minneapolis, MN-WI, with 91 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 73% of the statewide total; the rest are outside any published area or in areas Census suppressed.
| Area | Establishments | Employees | Per 100k residents |
|---|---|---|---|
| Minneapolis, MN-WI | 91 | 1,176 | 2.4 |
| Milwaukee, WI | 49 | 700 | 3.1 |
| Madison, WI | 22 | 255 | 3.1 |
| Green Bay, WI | 16 | 240 | 4.8 |
| Appleton, WI | 10 | — | 4.0 |
| Duluth, MN-WI | 8 | 61 | 2.8 |
| Racine, WI | 7 | — | 3.5 |
| La Crosse, WI-MN | 7 | 142 | 4.1 |
| Kenosha, WI | 6 | — | 3.6 |
| Oshkosh, WI | 4 | 86 | 2.3 |
| Wausau, WI | 4 | 18 | 2.9 |
| Sheboygan, WI | 4 | 92 | 3.4 |
| Whitewater, WI | 4 | 38 | 3.8 |
| Rice Lake, WI | 4 | — | 8.5 |
| Eau Claire, WI | 3 | — | 1.7 |
| Manitowoc, WI | 3 | 35 | 3.7 |
Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.
Team sizes at retail bakeries in Wisconsin
46.8% of Wisconsin's retail bakeries with employees had fewer than five people in March 2023, compared with 48.1% nationally. 67.2% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 87 | 46.8% | 48.1% |
| 5–9 employees | 38 | 20.4% | 21.2% |
| 10–19 employees | 29 | 15.6% | 17.1% |
| 20–49 employees | 23 | 12.4% | 11.2% |
| 50 or more employees | 9 | 4.8% | 2.3% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What retail bakeries in Wisconsin use the phone for
Bakeries take custom cake and special orders by phone, and those orders carry detailed instructions. Recording and summarizing calls helps avoid mistakes.
Typical inbound and outbound calls for retail bakeries in Wisconsin:
- A customer calls about allergens.
- A customer calls about holiday hours.
- A café calls about a wholesale order.
Calls after closing time
After-hours calls are mostly order requests.
Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.
Phone system pricing for a 12-person retail bakery
Retail bakeries in Wisconsin average 12.5 employees, so the comparison uses a 12-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 12 users on RingCentral RingEX Core cost $360.00 a month and 12 on Ooma Office Pro cost $299.40. On Callata the same 12 people cost $239.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $1,452. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $239.00 | $2,868.00 |
| Quo (Starter) | $19.00 per user | $228.00 | $2,736.00 |
| Nextiva (Core) | $23.00 per user | $276.00 | $3,312.00 |
| Ooma (Office Pro) | $24.95 per user | $299.40 | $3,592.80 |
| Dialpad (Standard) | $27.00 per user | $324.00 | $3,888.00 |
| RingCentral (RingEX Core) | $30.00 per user | $360.00 | $4,320.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Area codes in Wisconsin
Wisconsin has 8 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 608 | 785 | Central | 1955 | 353 |
| 715 | 785 | Central | 1947 | 534 |
| 920 | 785 | Central | 1997 | 274 |
| 262 | 634 | Central | 1999 | none |
| 414 | 552 | Central | 1947 | none |
| 534 | 98 | Central | 2010 | 715 |
| 274 | 29 | Central | 2023 | 920 |
| 353 | 13 | Central | 2023 | 608 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for retail bakeries in Wisconsin
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
If you already have a number in Wisconsin, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many retail bakeries are in Wisconsin?
186 in 2023, according to Census County Business Patterns. They employed 2,317 people in mid-March.
Which Wisconsin metro area has the most retail bakeries?
Minneapolis, MN-WI, with 91 establishments in 2023.
What does a phone system cost a 12-person retail bakery?
$360.00 a month on RingCentral RingEX Core or $299.40 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $239.00 on Callata ($99 a month with 5 users included, then $20 per additional user).
Do I need to register to text customers from a Wisconsin number?
Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.