CallataGuides

Wilmington, NC business phone guide

Population, businesses by sector and industry, area codes and local numbers for the Wilmington, NC metro area.

Population
481,0002024 est.
Establishments
13,302CBP 2023
Counties
3
Area codes
2

The Wilmington, NC area

The Wilmington, NC metro area covers 3 counties in North Carolina and had 481,000 residents in July 2024, up 13.7% since April 2020. The U.S. population grew 2.6% over the same period. New Hanover County, NC is the most populous, with 243,000 people. By population it ranks 114th of the 925 metro and micropolitan areas and 106th by business establishments.

Counties in the Wilmington, NC area
CountyPopulation (2024)
New Hanover County, NC243,333
Brunswick County, NC167,112
Pender County, NC70,077

Source: Census Vintage 2024 metropolitan and micropolitan area estimates.

Wilmington, NC's business base

County Business Patterns counted 13,302 establishments in the area in 2023, employing 166,626 people in mid-March with $9.1 billion in annual payroll. That is an average of 12.5 employees per establishment. 55.1% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (1,808), construction (1,734), and professional, scientific, and technical services (1,541).

Wilmington, NC establishments by sector, 2023
Sector (NAICS)EstablishmentsEmployeesAnnual payroll
Retail Trade (44)1,80826,279$923,180,000
Construction (23)1,73411,737$720,379,000
Professional, Scientific, and Technical Services (54)1,54114,316$1,281,764,000
Accommodation and Food Services (72)1,36025,559$594,789,000
Health Care and Social Assistance (62)1,35329,237$1,774,340,000
Other Services (except Public Administration) (81)1,1706,875$247,095,000
Real Estate and Rental and Leasing (53)1,0894,320$236,330,000
Administrative and Support and Waste Management and Remediation Services (56)8168,149$351,891,000
Finance and Insurance (52)6455,634$532,512,000
Wholesale Trade (42)4684,948$382,003,000
Manufacturing (31)3249,934$881,333,000
Transportation and Warehousing (48)2855,072$285,429,000
Arts, Entertainment, and Recreation (71)2674,760$130,655,000
Information (51)1834,436$389,182,000
Educational Services (61)1512,309$73,673,000
Management of Companies and Enterprises (55)541,619$103,117,000
Utilities (22)221,340$166,187,000
Agriculture, Forestry, Fishing and Hunting (11)1546 (high noise)$2,127,000
Mining, Quarrying, and Oil and Gas Extraction (21)551 (high noise)$3,713,000

Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.

Business density and team size in Wilmington, NC

Wilmington, NC has 27.7 business establishments per 1,000 residents, 12.6% above the U.S. figure of 24.6. Establishments average 12.5 employees against 16.7 nationally, and payroll per employee is $54,494 (20.3% below the U.S. $68,342). 55.1% of establishments with employees have fewer than five people (U.S.: 55.5%), while 4.1% have 50 or more. Because a handful of large employers lift the average, the share of very small establishments says more about who buys a small-business phone system.

Wilmington, NC: establishments by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees7,32955.1%55.5%
5–9 employees2,46718.5%17.5%
10–19 employees1,72713.0%12.5%
20–49 employees1,2359.3%9.1%
50 or more employees5444.1%5.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Small-business industries in Wilmington, NC

Of the 141 industries these guides cover, 136 have a published Census count in Wilmington, NC. The largest are full-service restaurants (521), offices of real estate agents and brokers (519), and limited-service restaurants (407). Relative to population, marinas are the most over-represented: 5.0 per 100,000 residents against 1.1 nationally.

Largest covered industries in Wilmington, NC, 2023
IndustryEstablishmentsEmployeesEmployees per establishment
Full-service restaurants52112,36423.7
Offices of real estate agents and brokers5191,0802.1
Limited-service restaurants4077,92119.5
New single-family housing construction contractors3041,1643.8
Law offices2681,2494.7
Landscaping services2571,9197.5
Physician practices2454,57918.7
Plumbing, heating and air-conditioning contractors2322,53710.9
Residential remodelers2208263.8
Electrical contractors2111,2295.8
Dental offices1881,8339.8
Management consulting firms1848204.5
Insurance agencies and brokerages1801,2767.1
Residential property managers1391,1528.3
Janitorial services1291,0588.2
Beauty salons1245344.3
General automotive repair shops1215934.9
Physical, occupational and speech therapy clinics1076706.3
Engineering services firms1009179.2
Drinking places957798.2
Child day care services921,50716.4
Marketing consulting firms912783.1
Supermarkets and grocery stores905,79464.4
Offices of certified public accountants894595.2
Mental health practices883924.5

Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.

Phone numbers in the Wilmington, NC area

The area's named cities and towns have 157 NANPA-assigned exchanges across 2 area codes; 910 has the most (96%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.

Area codes in the Wilmington, NC area
Area codeExchanges in named placesShareTime zone
91015096%Eastern
47274.5%Eastern

Exchanges in rate centers matched to Census places in the area. Source: NANPA.

Local numbers by city

Pages for 5 cities and towns in the area list their area codes, prefixes and carriers.

Cities and towns in the Wilmington, NC area
PlacePopulation (2024)Area codesExchanges
Wilmington, NC125,284472, 910115
Carolina Beach, NC6,864472, 9107
Shallotte, NC5,161472, 9106
Southport, NC4,341472, 91011
Burgaw, NC3,8259107

Phone costs for a typical Wilmington, NC business

Per-seat phone plans multiply by headcount. For the rounded average establishment size in Wilmington, NC, 13 users on RingCentral RingEX Core come to $390.00 a month and on Ooma Office Pro $324.35, at month-to-month list prices checked September 28, 2026. On Callata the same 13 people cost $259.00 a month, less than either per-seat plan.

Monthly list price for a 13-person team
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$259.00$3,108.00
Quo (Starter)$19.00 per user$247.00$2,964.00
Nextiva (Core)$23.00 per user$299.00$3,588.00
Ooma (Office Pro)$24.95 per user$324.35$3,892.20
Dialpad (Standard)$27.00 per user$351.00$4,212.00
RingCentral (RingEX Core)$30.00 per user$390.00$4,680.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Callata in Wilmington, NC

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

If you already have a number in Wilmington, NC, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

What area codes serve Wilmington, NC?

910 and 472, by NANPA-assigned exchanges in the area's named places.

How many businesses are in the Wilmington, NC area?

13,302 establishments in 2023, according to Census County Business Patterns.

How much does a business phone system cost in Wilmington, NC?

Callata is $99 a month with 5 users included, then $20 per additional user; for a 13-person team that is $259.00 a month. The same team on Ooma Office Pro lists at $324.35 a month (checked September 28, 2026).