Sherman, TX business phone guide
Population, businesses by sector and industry, area codes and local numbers for the Sherman-Denison, TX metro area.
- Population
- 151,0002024 est.
- Establishments
- 2,899CBP 2023
- Counties
- 1
- Area codes
- 3
The Sherman, TX area
The Sherman-Denison, TX metro area covers 1 county in Texas and had 151,000 residents in July 2024, up 11.0% since April 2020. The U.S. population grew 2.6% over the same period. By population it ranks 294th of the 925 metro and micropolitan areas and 333rd by business establishments.
| County | Population (2024) |
|---|---|
| Grayson County, TX | 150,532 |
Source: Census Vintage 2024 metropolitan and micropolitan area estimates.
Businesses in Sherman, TX
County Business Patterns counted 2,899 establishments in the area in 2023, employing 42,994 people in mid-March with $2.1 billion in annual payroll. That is an average of 14.8 employees per establishment. 51.4% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (456), health care and social assistance (406), and construction (287).
| Sector (NAICS) | Establishments | Employees | Annual payroll |
|---|---|---|---|
| Retail Trade (44) | 456 | 6,857 | $258,077,000 |
| Health Care and Social Assistance (62) | 406 | 8,742 | $519,036,000 |
| Construction (23) | 287 | 2,604 | $175,075,000 |
| Other Services (except Public Administration) (81) | 283 | 1,743 | $55,206,000 |
| Professional, Scientific, and Technical Services (54) | 262 | 1,278 | $74,077,000 |
| Accommodation and Food Services (72) | 257 | 4,779 | $107,936,000 |
| Finance and Insurance (52) | 182 | 1,102 | $73,122,000 |
| Real Estate and Rental and Leasing (53) | 142 | 385 | $18,872,000 |
| Administrative and Support and Waste Management and Remediation Services (56) | 135 | 2,297 | $99,314,000 |
| Manufacturing (31) | 120 | 8,320 | $487,047,000 |
| Wholesale Trade (42) | 118 | 1,191 | $78,700,000 |
| Transportation and Warehousing (48) | 96 | 1,183 | $81,042,000 |
| Arts, Entertainment, and Recreation (71) | 40 | 473 | $12,365,000 |
| Information (51) | 38 | 767 | $39,288,000 |
| Educational Services (61) | 28 | 801 (high noise) | $26,379,000 |
| Mining, Quarrying, and Oil and Gas Extraction (21) | 16 | 99 | $6,176,000 |
| Agriculture, Forestry, Fishing and Hunting (11) | 13 | 33 (high noise) | $1,070,000 |
| Utilities (22) | 11 | 304 | $30,291,000 |
| Management of Companies and Enterprises (55) | 3 | 30 (high noise) | $2,568,000 |
Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.
Business density and team size in Sherman, TX
Sherman, TX has 19.3 business establishments per 1,000 residents, 21.7% below the U.S. figure of 24.6. Establishments average 14.8 employees against 16.7 nationally, and payroll per employee is $49,910 (27.0% below the U.S. $68,342). 51.4% of establishments with employees have fewer than five people (U.S.: 55.5%), while 4.9% have 50 or more. Because a handful of large employers lift the average, the share of very small establishments says more about who buys a small-business phone system.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 1,490 | 51.4% | 55.5% |
| 5–9 employees | 586 | 20.2% | 17.5% |
| 10–19 employees | 411 | 14.2% | 12.5% |
| 20–49 employees | 270 | 9.3% | 9.1% |
| 50 or more employees | 142 | 4.9% | 5.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Small-business industries in Sherman, TX
Of the 141 industries these guides cover, 101 have a published Census count in Sherman, TX. The largest are physician practices (109), limited-service restaurants (103), and full-service restaurants (70). Relative to population, automotive oil change and lubrication shops are the most over-represented: 7.3 per 100,000 residents against 2.7 nationally.
| Industry | Establishments | Employees | Employees per establishment |
|---|---|---|---|
| Physician practices | 109 | 1,332 | 12.2 |
| Limited-service restaurants | 103 | 2,296 | 22.3 |
| Full-service restaurants | 70 | 1,647 | 23.5 |
| Law offices | 68 | 299 | 4.4 |
| Insurance agencies and brokerages | 59 | 231 | 3.9 |
| Plumbing, heating and air-conditioning contractors | 55 | 546 | 9.9 |
| Dental offices | 50 | 390 | 7.8 |
| Offices of real estate agents and brokers | 45 | 62 | 1.4 |
| Home health care agencies | 37 | 769 | 20.8 |
| Landscaping services | 35 | 100 | 2.9 |
| Electrical contractors | 33 | 325 | 9.8 |
| New single-family housing construction contractors | 33 | 74 | 2.2 |
| General automotive repair shops | 29 | 138 | 4.8 |
| Child day care services | 25 | 273 | 10.9 |
| Management consulting firms | 23 | — | — |
| Automotive parts and accessories stores | 23 | 230 | 10.0 |
| Offices of certified public accountants | 21 | 94 | 4.5 |
| Hotels and motels | 21 | 283 | 13.5 |
| Veterinary clinics | 19 | 221 | 11.6 |
| Site preparation contractors | 19 | 166 | 8.7 |
| Residential remodelers | 19 | 41 | 2.2 |
| Beer, wine and liquor stores | 17 | 63 | 3.7 |
| Chiropractic offices | 16 | — | — |
| Automotive body, paint and interior repair shops | 16 | 86 | 5.4 |
| Medical laboratories | 15 | — | — |
Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.
Which area codes serve Sherman, TX
The area's named cities and towns have 93 NANPA-assigned exchanges across 3 area codes; 903 has the most (75%). Callata includes up to 3 local numbers, so a business serving several parts of the area can hold a number in each.
Local numbers by city
Pages for 10 cities and towns in the area list their area codes, prefixes and carriers.
| Place | Population (2024) | Area codes | Exchanges |
|---|---|---|---|
| Sherman, TX | 50,229 | 430, 903 | 35 |
| Denison, TX | 26,446 | 430, 903 | 18 |
| Van Alstyne, TX | 7,220 | 430, 903 | 4 |
| Whitesboro, TX | 4,145 | 430, 903 | 4 |
| Howe, TX | 3,667 | 430, 903 | 4 |
| Pottsboro, TX | 2,780 | 430, 903 | 3 |
| Gunter, TX | 2,498 | 903 | 6 |
| Collinsville, TX | 2,045 | 430, 903 | 5 |
| Whitewright, TX | 1,761 | 430, 903 | 3 |
| Tioga, TX | 1,288 | 940 | 6 |
Phone costs for a typical Sherman, TX business
A 15-person team is the benchmark here, the rounded average establishment size in Sherman, TX. Billed per seat at month-to-month list prices (checked September 28, 2026), RingCentral RingEX Core costs $450.00 a month and Ooma Office Pro $374.25. Callata comes to $299.00 a month for 15 users ($99 a month with 5 users included, then $20 per additional user), below both.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $299.00 | $3,588.00 |
| Quo (Starter) | $19.00 per user | $285.00 | $3,420.00 |
| Nextiva (Core) | $23.00 per user | $345.00 | $4,140.00 |
| Ooma (Office Pro) | $24.95 per user | $374.25 | $4,491.00 |
| Dialpad (Standard) | $27.00 per user | $405.00 | $4,860.00 |
| RingCentral (RingEX Core) | $30.00 per user | $450.00 | $5,400.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Callata in Sherman, TX
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Porting a number you already use in Sherman, TX is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
What area codes serve Sherman, TX?
903, 430, and 940, by NANPA-assigned exchanges in the area's named places.
How many businesses are in the Sherman, TX area?
2,899 establishments in 2023, according to Census County Business Patterns.
How much does a business phone system cost in Sherman, TX?
Callata is $99 a month with 5 users included, then $20 per additional user; for a 15-person team that is $299.00 a month. The same team on Ooma Office Pro lists at $374.25 a month (checked September 28, 2026).