Midland, MI business phone guide
Population, businesses by sector and industry, area codes and local numbers for the Midland, MI metro area.
- Population
- 84,0222024 est.
- Establishments
- 1,795CBP 2023
- Counties
- 1
- Area codes
- 2
About the Midland, MI metro area
The Midland, MI metro area covers 1 county in Michigan and had 84,022 residents in July 2024, up 0.6% since April 2020. The U.S. population grew 2.6% over the same period. By population it ranks 439th of the 925 metro and micropolitan areas and 465th by business establishments.
| County | Population (2024) |
|---|---|
| Midland County, MI | 84,022 |
Source: Census Vintage 2024 metropolitan and micropolitan area estimates.
Establishments and employment in Midland, MI
County Business Patterns counted 1,795 establishments in the area in 2023, employing 37,324 people in mid-March with $2.7 billion in annual payroll. That is an average of 20.8 employees per establishment. 47.5% of establishments with employees had fewer than five people. By establishment count, the largest sectors are health care and social assistance (348), retail trade (253), and other services (except public administration) (205).
| Sector (NAICS) | Establishments | Employees | Annual payroll |
|---|---|---|---|
| Health Care and Social Assistance (62) | 348 | 7,719 | $460,226,000 |
| Retail Trade (44) | 253 | 3,681 | $125,849,000 |
| Other Services (except Public Administration) (81) | 205 | 1,519 | $54,611,000 |
| Construction (23) | 180 | 2,004 | $135,131,000 |
| Accommodation and Food Services (72) | 165 | 3,504 | $70,020,000 |
| Professional, Scientific, and Technical Services (54) | 147 | 2,786 | $374,176,000 |
| Administrative and Support and Waste Management and Remediation Services (56) | 100 | 1,376 | $61,596,000 |
| Finance and Insurance (52) | 91 | 935 | $79,821,000 |
| Manufacturing (31) | 71 | 6,821 | $618,851,000 |
| Real Estate and Rental and Leasing (53) | 61 | 281 | $12,440,000 |
| Wholesale Trade (42) | 48 | 873 | $117,387,000 |
| Transportation and Warehousing (48) | 31 | 349 | $19,454,000 |
| Arts, Entertainment, and Recreation (71) | 31 | 588 | $17,687,000 |
| Information (51) | 26 | 177 (high noise) | $7,986,000 |
| Educational Services (61) | 14 | 897 | $29,642,000 |
| Management of Companies and Enterprises (55) | 12 | 3,627 (high noise) | $538,850,000 |
| Utilities (22) | 3 | 166 | $24,558,000 |
Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.
How Midland, MI's businesses compare
Midland, MI has 21.4 business establishments per 1,000 residents, 13.1% below the U.S. figure of 24.6. Establishments average 20.8 employees against 16.7 nationally, and payroll per employee is $73,662 (7.8% above the U.S. $68,342). 47.5% of establishments with employees have fewer than five people (U.S.: 55.5%), while 5.6% have 50 or more. Because a handful of large employers lift the average, the share of very small establishments says more about who buys a small-business phone system.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 853 | 47.5% | 55.5% |
| 5–9 employees | 380 | 21.2% | 17.5% |
| 10–19 employees | 264 | 14.7% | 12.5% |
| 20–49 employees | 197 | 11.0% | 9.1% |
| 50 or more employees | 100 | 5.6% | 5.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Small-business industries in Midland, MI
Of the 141 industries these guides cover, 82 have a published Census count in Midland, MI. The largest are physician practices (77), agencies providing services for the elderly and persons with disabilities (68), and limited-service restaurants (66). Relative to population, agencies providing services for the elderly and persons with disabilities are the most over-represented: 80.9 per 100,000 residents against 11.8 nationally.
Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.
Which area codes serve Midland, MI
The area's named cities and towns have 46 NANPA-assigned exchanges across 2 area codes; 989 has the most (91%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.
Local numbers by city
Pages for 3 cities and towns in the area list their area codes, prefixes and carriers.
| Place | Population (2024) | Area codes | Exchanges |
|---|---|---|---|
| Midland, MI | 42,780 | 989 | 37 |
| Homer, MI | 3,986 | 517 | 4 |
| Coleman, MI | 1,262 | 989 | 3 |
Phone costs for a typical Midland, MI business
The comparison below uses 21 users, the rounded average establishment size in Midland, MI. At list prices checked September 28, 2026, that is $523.95 a month on Ooma Office Pro and $630.00 on RingCentral RingEX Core. On Callata the same 21 people cost $419.00 a month, less than either per-seat plan.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $419.00 | $5,028.00 |
| Quo (Starter) | $19.00 per user | $399.00 | $4,788.00 |
| Nextiva (Core) | $23.00 per user | $483.00 | $5,796.00 |
| Ooma (Office Pro) | $24.95 per user | $523.95 | $6,287.40 |
| Dialpad (Standard) | $27.00 per user | $567.00 | $6,804.00 |
| RingCentral (RingEX Core) | $30.00 per user | $630.00 | $7,560.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Callata in Midland, MI
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
If you already have a number in Midland, MI, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
What area codes serve Midland, MI?
989 and 517, by NANPA-assigned exchanges in the area's named places.
How many businesses are in the Midland, MI area?
1,795 establishments in 2023, according to Census County Business Patterns.
How much does a business phone system cost in Midland, MI?
Callata is $99 a month with 5 users included, then $20 per additional user; for a 21-person team that is $419.00 a month. The same team on Ooma Office Pro lists at $523.95 a month (checked September 28, 2026).