CallataGuides

Midland, MI business phone guide

Population, businesses by sector and industry, area codes and local numbers for the Midland, MI metro area.

Population
84,0222024 est.
Establishments
1,795CBP 2023
Counties
1
Area codes
2

About the Midland, MI metro area

The Midland, MI metro area covers 1 county in Michigan and had 84,022 residents in July 2024, up 0.6% since April 2020. The U.S. population grew 2.6% over the same period. By population it ranks 439th of the 925 metro and micropolitan areas and 465th by business establishments.

Counties in the Midland, MI area
CountyPopulation (2024)
Midland County, MI84,022

Source: Census Vintage 2024 metropolitan and micropolitan area estimates.

Establishments and employment in Midland, MI

County Business Patterns counted 1,795 establishments in the area in 2023, employing 37,324 people in mid-March with $2.7 billion in annual payroll. That is an average of 20.8 employees per establishment. 47.5% of establishments with employees had fewer than five people. By establishment count, the largest sectors are health care and social assistance (348), retail trade (253), and other services (except public administration) (205).

Midland, MI establishments by sector, 2023
Sector (NAICS)EstablishmentsEmployeesAnnual payroll
Health Care and Social Assistance (62)3487,719$460,226,000
Retail Trade (44)2533,681$125,849,000
Other Services (except Public Administration) (81)2051,519$54,611,000
Construction (23)1802,004$135,131,000
Accommodation and Food Services (72)1653,504$70,020,000
Professional, Scientific, and Technical Services (54)1472,786$374,176,000
Administrative and Support and Waste Management and Remediation Services (56)1001,376$61,596,000
Finance and Insurance (52)91935$79,821,000
Manufacturing (31)716,821$618,851,000
Real Estate and Rental and Leasing (53)61281$12,440,000
Wholesale Trade (42)48873$117,387,000
Transportation and Warehousing (48)31349$19,454,000
Arts, Entertainment, and Recreation (71)31588$17,687,000
Information (51)26177 (high noise)$7,986,000
Educational Services (61)14897$29,642,000
Management of Companies and Enterprises (55)123,627 (high noise)$538,850,000
Utilities (22)3166$24,558,000

Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.

How Midland, MI's businesses compare

Midland, MI has 21.4 business establishments per 1,000 residents, 13.1% below the U.S. figure of 24.6. Establishments average 20.8 employees against 16.7 nationally, and payroll per employee is $73,662 (7.8% above the U.S. $68,342). 47.5% of establishments with employees have fewer than five people (U.S.: 55.5%), while 5.6% have 50 or more. Because a handful of large employers lift the average, the share of very small establishments says more about who buys a small-business phone system.

Midland, MI: establishments by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees85347.5%55.5%
5–9 employees38021.2%17.5%
10–19 employees26414.7%12.5%
20–49 employees19711.0%9.1%
50 or more employees1005.6%5.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Small-business industries in Midland, MI

Of the 141 industries these guides cover, 82 have a published Census count in Midland, MI. The largest are physician practices (77), agencies providing services for the elderly and persons with disabilities (68), and limited-service restaurants (66). Relative to population, agencies providing services for the elderly and persons with disabilities are the most over-represented: 80.9 per 100,000 residents against 11.8 nationally.

Largest covered industries in Midland, MI, 2023
IndustryEstablishmentsEmployeesEmployees per establishment
Physician practices7778610.2
Agencies providing services for the elderly and persons with disabilities684286.3
Limited-service restaurants661,45322.0
Full-service restaurants431,02723.9
Dental offices3642111.7
Residential remodelers351353.9
Child day care services322688.4
Landscaping services261264.8
Plumbing, heating and air-conditioning contractors2424010.0
General automotive repair shops221446.5
Temporary help services21——
Law offices20713.5
Offices of certified public accountants20——
Insurance agencies and brokerages191256.6
Site preparation contractors1659537.2
Assisted living facilities for the elderly1433724.1
Electrical contractors1427819.9
Janitorial services14966.9
Beauty salons14765.4
Home health care agencies13——
Management consulting firms13453.5
Offices of real estate agents and brokers13634.8
Automotive parts and accessories stores13836.4
Painting and wall covering contractors12——
Chiropractic offices11666.0

Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.

Which area codes serve Midland, MI

The area's named cities and towns have 46 NANPA-assigned exchanges across 2 area codes; 989 has the most (91%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.

Area codes in the Midland, MI area
Area codeExchanges in named placesShareTime zone
9894291%Eastern
51748.7%Eastern

Exchanges in rate centers matched to Census places in the area. Source: NANPA.

Local numbers by city

Pages for 3 cities and towns in the area list their area codes, prefixes and carriers.

Cities and towns in the Midland, MI area
PlacePopulation (2024)Area codesExchanges
Midland, MI42,78098937
Homer, MI3,9865174
Coleman, MI1,2629893

Phone costs for a typical Midland, MI business

The comparison below uses 21 users, the rounded average establishment size in Midland, MI. At list prices checked September 28, 2026, that is $523.95 a month on Ooma Office Pro and $630.00 on RingCentral RingEX Core. On Callata the same 21 people cost $419.00 a month, less than either per-seat plan.

Monthly list price for a 21-person team
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$419.00$5,028.00
Quo (Starter)$19.00 per user$399.00$4,788.00
Nextiva (Core)$23.00 per user$483.00$5,796.00
Ooma (Office Pro)$24.95 per user$523.95$6,287.40
Dialpad (Standard)$27.00 per user$567.00$6,804.00
RingCentral (RingEX Core)$30.00 per user$630.00$7,560.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Callata in Midland, MI

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

If you already have a number in Midland, MI, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

What area codes serve Midland, MI?

989 and 517, by NANPA-assigned exchanges in the area's named places.

How many businesses are in the Midland, MI area?

1,795 establishments in 2023, according to Census County Business Patterns.

How much does a business phone system cost in Midland, MI?

Callata is $99 a month with 5 users included, then $20 per additional user; for a 21-person team that is $419.00 a month. The same team on Ooma Office Pro lists at $523.95 a month (checked September 28, 2026).