Amarillo, TX business phone guide
Population, businesses by sector and industry, area codes and local numbers for the Amarillo, TX metro area.
- Population
- 275,0002024 est.
- Establishments
- 6,630CBP 2023
- Counties
- 5
- Area codes
- 1
The Amarillo, TX area
The Amarillo, TX metro area covers 5 counties in Texas and had 275,000 residents in July 2024, up 2.2% since April 2020. The U.S. population grew 2.6% over the same period. Randall County, TX is the most populous, with 151,000 people. By population it ranks 184th of the 925 metro and micropolitan areas and 183rd by business establishments.
| County | Population (2024) |
|---|---|
| Randall County, TX | 150,547 |
| Potter County, TX | 114,649 |
| Carson County, TX | 5,822 |
| Oldham County, TX | 1,823 |
| Armstrong County, TX | 1,809 |
Source: Census Vintage 2024 metropolitan and micropolitan area estimates.
Businesses in Amarillo, TX
County Business Patterns counted 6,630 establishments in the area in 2023, employing 100,424 people in mid-March with $5.6 billion in annual payroll. That is an average of 15.1 employees per establishment. 50.4% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (926), health care and social assistance (818), and construction (722).
| Sector (NAICS) | Establishments | Employees | Annual payroll |
|---|---|---|---|
| Retail Trade (44) | 926 | 14,610 | $527,557,000 |
| Health Care and Social Assistance (62) | 818 | 18,003 | $1,159,427,000 |
| Construction (23) | 722 | 6,871 | $446,550,000 |
| Other Services (except Public Administration) (81) | 700 | 5,746 | $204,542,000 |
| Accommodation and Food Services (72) | 664 | 13,553 | $285,194,000 |
| Professional, Scientific, and Technical Services (54) | 560 | 3,368 | $243,472,000 |
| Finance and Insurance (52) | 447 | 4,896 | $438,690,000 |
| Real Estate and Rental and Leasing (53) | 335 | 1,448 | $79,214,000 |
| Administrative and Support and Waste Management and Remediation Services (56) | 315 | 3,821 | $149,456,000 |
| Wholesale Trade (42) | 294 | 5,544 | $402,141,000 |
| Transportation and Warehousing (48) | 266 | 3,821 | $253,370,000 |
| Manufacturing (31) | 183 | 12,073 (high noise) | $948,986,000 |
| Arts, Entertainment, and Recreation (71) | 103 | 1,326 | $31,153,000 |
| Information (51) | 95 | 1,514 | $86,366,000 |
| Educational Services (61) | 64 | 697 | $20,899,000 |
| Mining, Quarrying, and Oil and Gas Extraction (21) | 48 | 267 | $24,271,000 |
| Utilities (22) | 35 | 2,116 (high noise) | $188,118,000 |
| Management of Companies and Enterprises (55) | 30 | 677 | $87,702,000 |
| Agriculture, Forestry, Fishing and Hunting (11) | 19 | 71 | $3,634,000 |
Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.
How Amarillo, TX's businesses compare
Amarillo, TX has 24.1 business establishments per 1,000 residents, in line with the U.S. figure of 24.6. Establishments average 15.1 employees against 16.7 nationally, and payroll per employee is $55,573 (18.7% below the U.S. $68,342). 50.4% of establishments with employees have fewer than five people (U.S.: 55.5%), while 5.2% have 50 or more. Because a handful of large employers lift the average, the share of very small establishments says more about who buys a small-business phone system.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 3,338 | 50.4% | 55.5% |
| 5–9 employees | 1,284 | 19.4% | 17.5% |
| 10–19 employees | 932 | 14.1% | 12.5% |
| 20–49 employees | 728 | 11.0% | 9.1% |
| 50 or more employees | 346 | 5.2% | 5.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Small-business industries in Amarillo, TX
Of the 141 industries these guides cover, 125 have a published Census count in Amarillo, TX. The largest are physician practices (238), limited-service restaurants (237), and full-service restaurants (206). Relative to population, roofing contractors are the most over-represented: 15.7 per 100,000 residents against 7.5 nationally.
| Industry | Establishments | Employees | Employees per establishment |
|---|---|---|---|
| Physician practices | 238 | 2,621 | 11.0 |
| Limited-service restaurants | 237 | 5,603 | 23.6 |
| Full-service restaurants | 206 | 5,170 | 25.1 |
| Insurance agencies and brokerages | 147 | 767 | 5.2 |
| Law offices | 124 | 649 | 5.2 |
| Plumbing, heating and air-conditioning contractors | 119 | 1,075 | 9.0 |
| General automotive repair shops | 97 | 488 | 5.0 |
| Dental offices | 88 | 627 | 7.1 |
| Offices of real estate agents and brokers | 79 | — | — |
| Landscaping services | 79 | 506 | 6.4 |
| Hotels and motels | 78 | 1,164 | 14.9 |
| Electrical contractors | 74 | 755 | 10.2 |
| Residential remodelers | 71 | 215 | 3.0 |
| Offices of certified public accountants | 63 | 368 | 5.8 |
| Management consulting firms | 55 | 241 | 4.4 |
| New single-family housing construction contractors | 53 | 202 | 3.8 |
| Child day care services | 52 | 739 | 14.2 |
| Beauty salons | 46 | 165 | 3.6 |
| Roofing contractors | 43 | 206 | 4.8 |
| Janitorial services | 43 | 899 | 20.9 |
| Chiropractic offices | 41 | 168 | 4.1 |
| Home health care agencies | 40 | 1,737 | 43.4 |
| Automotive body, paint and interior repair shops | 39 | 285 | 7.3 |
| Used car dealers | 39 | 131 | 3.4 |
| Residential property managers | 37 | 216 | 5.8 |
Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.
Phone numbers in the Amarillo, TX area
The area's named cities and towns have 158 NANPA-assigned exchanges across 1 area code; 806 has the most (100%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.
| Area code | Exchanges in named places | Share | Time zone |
|---|---|---|---|
| 806 | 158 | 100% | Central |
Exchanges in rate centers matched to Census places in the area. Source: NANPA.
Local numbers by city
Pages for 5 cities and towns in the area list their area codes, prefixes and carriers.
| Place | Population (2024) | Area codes | Exchanges |
|---|---|---|---|
| Amarillo, TX | 203,729 | 806 | 121 |
| Canyon, TX | 16,457 | 806 | 10 |
| Panhandle, TX | 2,315 | 806 | 4 |
| Claude, TX | 1,175 | 806 | 4 |
| White Deer, TX | 1,037 | 806 | 3 |
Phone costs for a typical Amarillo, TX business
The comparison below uses 15 users, the rounded average establishment size in Amarillo, TX. At list prices checked September 28, 2026, that is $374.25 a month on Ooma Office Pro and $450.00 on RingCentral RingEX Core. On Callata the same 15 people cost $299.00 a month, less than either per-seat plan.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $299.00 | $3,588.00 |
| Quo (Starter) | $19.00 per user | $285.00 | $3,420.00 |
| Nextiva (Core) | $23.00 per user | $345.00 | $4,140.00 |
| Ooma (Office Pro) | $24.95 per user | $374.25 | $4,491.00 |
| Dialpad (Standard) | $27.00 per user | $405.00 | $4,860.00 |
| RingCentral (RingEX Core) | $30.00 per user | $450.00 | $5,400.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Callata in Amarillo, TX
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
If you already have a number in Amarillo, TX, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
What area codes serve Amarillo, TX?
806, by NANPA-assigned exchanges in the area's named places.
How many businesses are in the Amarillo, TX area?
6,630 establishments in 2023, according to Census County Business Patterns.
How much does a business phone system cost in Amarillo, TX?
Callata is $99 a month with 5 users included, then $20 per additional user; for a 15-person team that is $299.00 a month. The same team on Ooma Office Pro lists at $374.25 a month (checked September 28, 2026).