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Business phone system for physical, occupational and speech therapy clinics in Wisconsin

747 physical, occupational and speech therapy clinics operated in Wisconsin in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
747CBP 2023
Employees
5,846mid-March 2023
Per 100k residents
12.5U.S. 15.3
State rank
23rd of 51by count

The physical therapy clinic industry in Wisconsin

Wisconsin had 747 physical, occupational and speech therapy clinics in 2023, according to Census County Business Patterns (NAICS 621340, Offices of Physical, Occupational and Speech Therapists, and Audiologists). They employed 5,846 people in mid-March and reported $296.1 million in annual payroll. That is the 23rd highest count among the 51 states and DC with published figures. Physical, occupational and speech therapy clinics make up 0.52% of the 144,774 business establishments in the state.

Per 100,000 residents (2024 estimate) Wisconsin has 12.5 physical, occupational and speech therapy clinics, 18.1% below the national rate of 15.3. The average establishment has 7.8 employees against 9.0 nationally. Payroll per employee is $50,649, 3.2% above the U.S. figure of $49,067.

Physical, occupational and speech therapy clinics: Wisconsin compared with the U.S., 2023
MeasureWisconsinUnited States
Establishments74752,058
Mid-March employees5,846466,903
Annual payroll$296,092,000$22,909,546,000
Employees per establishment7.89.0
Payroll per employee$50,649$49,067
Establishments per 100,000 residents12.515.3

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

Physical, occupational and speech therapy clinics by metro area in Wisconsin

Census published physical therapy clinic counts for 27 metro or micropolitan areas that include part of Wisconsin. The largest is Minneapolis, MN-WI, with 463 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 83% of the statewide total; the rest are outside any published area or in areas Census suppressed.

Physical, occupational and speech therapy clinics by metro or micropolitan area, Wisconsin, 2023
AreaEstablishmentsEmployeesPer 100k residents
Minneapolis, MN-WI4633,79212.3
Milwaukee, WI2341,85714.9
Madison, WI10266514.4
Green Bay, WI30—9.0
Appleton, WI3026612.0
Oshkosh, WI3019117.3
Racine, WI2829014.1
Kenosha, WI2638915.4
La Crosse, WI-MN25—14.6
Duluth, MN-WI241828.5
Eau Claire, WI2320913.1
Wausau, WI19—13.7
Janesville, WI151119.1
Wisconsin Rapids, WI117614.9
Stevens Point, WI114815.3
Rice Lake, WI104121.4
Sheboygan, WI9—7.6
Whitewater, WI9—8.5
Fond du Lac, WI9738.6
Marinette, WI-MI92913.8
Beaver Dam, WI8—9.0
Iron Mountain, MI-WI8—26.1
Watertown, WI5—5.8
Manitowoc, WI4504.9
Platteville, WI4—7.6

Top 25 of 27 areas by establishments. Source: Census CBP 2023.

Team sizes at physical, occupational and speech therapy clinics in Wisconsin

61.7% of Wisconsin's physical, occupational and speech therapy clinics with employees had fewer than five people in March 2023, compared with 56.8% nationally. 81.0% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

Physical, occupational and speech therapy clinics in Wisconsin by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees46061.7%56.8%
5–9 employees14419.3%21.4%
10–19 employees8211.0%14.0%
20–49 employees466.2%6.0%
50 or more employees141.9%1.8%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Calls a physical therapy clinic in Wisconsin has to catch

Therapy plans of care involve many visits over several weeks, so clinics spend a large share of phone time scheduling and confirming. Referral sources and payers also call to check on authorizations and progress. That holds for physical, occupational and speech therapy clinics in Wisconsin as much as anywhere.

A few of the calls that come in to physical, occupational and speech therapy clinics in Wisconsin:

Texting patients

Reminder texts and quick reschedule replies help keep a full schedule full.

Texting from a local number in Wisconsin requires carrier registration (10DLC), a one-time $49 fee on Callata.

What a phone system costs a physical therapy clinic in Wisconsin

Physical, occupational and speech therapy clinics in Wisconsin average 7.8 employees, so the comparison uses an 8-person team. On a per-user plan that headcount sets the bill: $199.60 a month on Ooma Office Pro or $240.00 on RingCentral RingEX Core at list price (checked September 28, 2026). Callata comes to $159.00 a month for 8 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $972 less than RingCentral for a physical therapy clinic in Wisconsin of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for an 8-person physical therapy clinic
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$159.00$1,908.00
Quo (Starter)$19.00 per user$152.00$1,824.00
Nextiva (Core)$23.00 per user$184.00$2,208.00
Ooma (Office Pro)$24.95 per user$199.60$2,395.20
Dialpad (Standard)$27.00 per user$216.00$2,592.00
RingCentral (RingEX Core)$30.00 per user$240.00$2,880.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Wisconsin

Wisconsin has 8 geographic area codes in service according to NANPA. Callata includes up to 3 local numbers, so a physical therapy clinic can hold a number in more than one of them.

Area codes in Wisconsin by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
608785Central1955353
715785Central1947534
920785Central1997274
262634Central1999none
414552Central1947none
53498Central2010715
27429Central2023920
35313Central2023608

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for physical, occupational and speech therapy clinics in Wisconsin

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

Porting a number you already use in Wisconsin is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Practices that handle protected health information should review their own privacy obligations before recording calls, enabling AI summaries or texting appointment details, and keep clinical conversations out of text messages unless their policies allow it.

Frequently asked questions

How many physical, occupational and speech therapy clinics are in Wisconsin?

747 in 2023, according to Census County Business Patterns. They employed 5,846 people in mid-March.

Which Wisconsin metro area has the most physical, occupational and speech therapy clinics?

Minneapolis, MN-WI, with 463 establishments in 2023.

What does a phone system cost an 8-person physical therapy clinic?

$240.00 a month on RingCentral RingEX Core or $199.60 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $159.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Wisconsin number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.