CallataGuides

Business phone system for new car dealers in South Dakota

113 new car dealers operated in South Dakota in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
113CBP 2023
Employees
3,983mid-March 2023
Per 100k residents
12.2U.S. 6.4
State rank
43rd of 50by count

New car dealers in South Dakota by the numbers

County Business Patterns counts 113 establishments in South Dakota classified as New Car Dealers (NAICS 441110) for 2023. They employed 3,983 people in mid-March and reported $271.8 million in annual payroll. That is the 43rd highest count among the 50 states and DC with published figures. New car dealers make up 0.39% of the 29,106 business establishments in the state.

Per 100,000 residents (2024 estimate) South Dakota has 12.2 new car dealers, 89.7% above the national rate of 6.4. The average establishment has 35.2 employees against 51.6 nationally. Payroll per employee is $68,237, 14.0% below the U.S. figure of $79,300.

New car dealers: South Dakota compared with the U.S., 2023
MeasureSouth DakotaUnited States
Establishments11321,910
Mid-March employees3,9831,131,340
Annual payroll$271,786,000$89,715,562,000
Employees per establishment35.251.6
Payroll per employee$68,237$79,300
Establishments per 100,000 residents12.26.4

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

South Dakota's largest markets for new car dealers

Census published new car dealership counts for 9 metro or micropolitan areas that include part of South Dakota. The largest is Sioux Falls, SD-MN, with 29 establishments (a multi-state area; its count covers every state it spans). Single-state metro and micropolitan areas account for 42% of the statewide total; the rest are outside any published area or in areas Census suppressed.

New car dealers by metro or micropolitan area, South Dakota, 2023
AreaEstablishmentsEmployeesPer 100k residents
Sioux Falls, SD-MN291,6109.4
Rapid City, SD1968812.2
Sioux City, IA-NE-SD1652111.0
Aberdeen, SD836019.3
Spearfish, SD614620.8
Mitchell, SD413215.5
Pierre, SD414219.5
Huron, SD47820.6
Yankton, SD39812.8

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at new car dealers in South Dakota

17.7% of South Dakota's new car dealers with employees had fewer than five people in March 2023, compared with 14.1% nationally. 25.7% had fewer than ten. At that size the phone is shared, so routing (who rings, when, and what happens after hours) matters more than the number of desk phones.

New car dealers in South Dakota by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees2017.7%14.1%
5–9 employees98.0%5.1%
10–19 employees2623.0%8.8%
20–49 employees3531.0%31.2%
50 or more employees2320.4%40.8%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

What new car dealers in South Dakota use the phone for

Dealerships route calls between sales, service and parts, and each department has different peak times. Fast follow-up on sales inquiries is critical.

Calls a new car dealership in South Dakota might handle in a typical week include:

Business texting for new car dealers

Dealers text service updates and appointment reminders.

Texting from a local number in South Dakota requires carrier registration (10DLC), a one-time $49 fee on Callata.

Phone system pricing for a 35-person new car dealership

New car dealers in South Dakota average 35.2 employees, so the comparison uses a 35-person team. Priced per seat, 35 users would run $1,050.00 a month on RingCentral RingEX Core and $873.25 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $699.00 a month for 35 users ($99 a month with 5 users included, then $20 per additional user), below both.

Over a year, that is $4,212 less than RingCentral for a new car dealership in South Dakota of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.

Monthly list price for a 35-person new car dealership
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$699.00$8,388.00
Quo (Starter)$19.00 per user$665.00$7,980.00
Nextiva (Core)$23.00 per user$805.00$9,660.00
Ooma (Office Pro)$24.95 per user$873.25$10,479.00
Dialpad (Standard)$27.00 per user$945.00$11,340.00
RingCentral (RingEX Core)$30.00 per user$1,050.00$12,600.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in South Dakota

South Dakota has 1 geographic area code in service according to NANPA. Callata includes up to 3 local numbers, so a new car dealership can hold a number in more than one of them.

Area codes in South Dakota by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
605745Central and Mountain1947none

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for new car dealers in South Dakota

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

Porting a number you already use in South Dakota is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Sales calls and texts to leads require appropriate consent under telemarketing rules.

Frequently asked questions

How many new car dealers are in South Dakota?

113 in 2023, according to Census County Business Patterns. They employed 3,983 people in mid-March.

Which South Dakota metro area has the most new car dealers?

Sioux Falls, SD-MN, with 29 establishments in 2023.

What does a phone system cost a 35-person new car dealership?

$1,050.00 a month on RingCentral RingEX Core or $873.25 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $699.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a South Dakota number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.