CallataGuidesBusiness phone system for beer, wine and liquor stores in Modesto, CA
Beer, wine and liquor stores in the Modesto, CA metro area: 49 establishments in 2023, the local area codes, and what phone service costs a 3-person team.
- Establishments
- 49CBP 2023
- Employees
- 142mid-March 2023
- Per 100k residents
- 8.8U.S. 10.7
- Rank
- 107th of 780areas by count
How many beer, wine and liquor stores are in Modesto, CA?
The Census Bureau's 2023 County Business Patterns lists 49 establishments classified as Beer, Wine, and Liquor Stores (NAICS 445310) in the Modesto, CA metro area. Together they reported 142 mid-March employees and $3,200,000 of payroll for the year. That ranks 107th of the 780 metro and micropolitan areas where Census published a count for this industry.
With 557,000 residents in the Census 2024 estimate, that is 8.8 beer, wine and liquor stores per 100,000 people, 17.9% below the national rate of 10.7. Establishments average 2.9 employees, 45.4% below the U.S. average of 5.3. Payroll per employee comes to $22,535, 19.9% below the national $28,143.
| Measure | Modesto, CA | California | United States |
|---|---|---|---|
| Establishments | 49 | 4,408 | 36,433 |
| Mid-March employees | 142 (moderate noise) | 18,838 | 193,533 |
| Annual payroll | $3,200,000 | $559,842,000 | $5,446,519,000 |
| Employees per establishment | 2.9 | 4.3 | 5.3 |
| Payroll per employee | $22,535 | $29,719 | $28,143 |
| Establishments per 100,000 residents | 8.8 | 11.2 | 10.7 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Team sizes at beer, wine and liquor stores in Modesto, CA
Of the beer, wine and liquor stores in Modesto, CA that had employees in March 2023, 85.7% had fewer than five (the U.S. share is 61.7%). 93.9% had fewer than ten. For a business of a few people, phone coverage is a staffing question as much as a technology one: someone has to be free to pick up, or the call needs somewhere sensible to go.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 42 | 85.7% | 61.7% |
| 5–9 employees | 4 | 8.2% | 24.8% |
| 10–19 employees | 3 | 6.1% | 10.2% |
| 20–49 employees | not published | — | 2.9% |
| 50 or more employees | 0 | 0.0% | 0.3% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for beer, wine and liquor stores in Modesto, CA
Liquor stores field calls about stock, special orders and event quantities. Calls from event planners and restaurants are often time-sensitive. That holds for beer, wine and liquor stores in Modesto, CA as much as anywhere.
A few of the calls that come in to beer, wine and liquor stores in Modesto, CA:
- A customer calls to check whether a wine is in stock.
- A customer calls about a special order.
- The store calls a customer when an order arrives.
When nobody can pick up
After-hours calls are mostly stock and hours questions.
Business-hours routing in Callata sends calls to voicemail, a teammate's cell or an AI agent once the day ends, and voicemails arrive transcribed with an urgency flag.
Phone system pricing for a 3-person liquor store
The average liquor store in Modesto, CA has 2.9 employees, so a 3-person team is a reasonable benchmark. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 3 users on RingCentral RingEX Core cost $90.00 a month and 3 on Ooma Office Pro cost $74.85. Callata is $99.00 a month with 5 users included, which is more than either per-seat plan for 3 people; it becomes the lower price at 4 users or more.
At this team size the per-seat plans cost less than Callata's $99 base price, which already covers 5 users; Callata becomes the lower price from 4 users.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $57.00 | $684.00 |
| Nextiva (Core) | $23.00 per user | $69.00 | $828.00 |
| Ooma (Office Pro) | $24.95 per user | $74.85 | $898.20 |
| Dialpad (Standard) | $27.00 per user | $81.00 | $972.00 |
| RingCentral (RingEX Core) | $30.00 per user | $90.00 | $1,080.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Getting a local number in Modesto, CA
NANPA records place the exchanges of the area's named cities and towns in 3 area codes. 209 has the most, with 200 of 221 exchanges (90%). Callata's plan includes up to 3 local numbers; you can pick them in the area codes your customers recognize, subject to carrier inventory, or port the number you already have for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 209 | 200 | Pacific | 1958 | 350 |
| 350 | 20 | Pacific | 2022 | 209 |
| 559 | 1 | Pacific | 1998 | 357 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
What beer, wine and liquor stores in Modesto, CA get with Callata
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
If you already have a number in Modesto, CA, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many beer, wine and liquor stores are there in Modesto, CA?
Census County Business Patterns counted 49 beer, wine and liquor stores in the Modesto, CA metro area in 2023. They employed 142 people in mid-March.
What does a business phone system cost for a 3-person liquor store?
At month-to-month list prices checked September 28, 2026, 3 users cost $90.00 a month on RingCentral RingEX Core and $74.85 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $99.00.
What area code should a liquor store in Modesto, CA use?
Area code 209 has the most assigned exchanges among the area's named places, followed by 350 and 559. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a liquor store?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.