CallataGuidesBusiness phone system for hotels and motels in Midland, TX
Hotels and motels in the Midland, TX metro area: 61 establishments in 2023, the local area codes, and what phone service costs a 17-person team.
- Establishments
- 61CBP 2023
- Employees
- 1,045mid-March 2023
- Per 100k residents
- 32.3U.S. 16.4
- Rank
- 175th of 917areas by count
The hotel market in Midland, TX
The Census Bureau's 2023 County Business Patterns lists 61 establishments classified as Hotels (except Casino Hotels) and Motels (NAICS 721110) in the Midland, TX metro area. They employed 1,045 people in mid-March and paid $26.0 million in annual payroll. By establishment count the area is 175th out of 917 areas with published figures for hotels and motels.
Measured against its 189,000 residents (2024 estimate), the area has 32.3 hotels and motels per 100,000 people; the U.S. rate is 16.4, so Midland, TX is 96.6% above the national figure. The average establishment here has 17.1 employees, compared with 26.8 nationally. Payroll per employee comes to $24,862, 36.9% below the national $39,374.
| Measure | Midland, TX | Texas | United States |
|---|---|---|---|
| Establishments | 61 | 5,643 | 55,895 |
| Mid-March employees | 1,045 | 116,468 | 1,497,840 |
| Annual payroll | $25,981,000 | $3,965,296,000 | $58,976,358,000 |
| Employees per establishment | 17.1 | 20.6 | 26.8 |
| Payroll per employee | $24,862 | $34,046 | $39,374 |
| Establishments per 100,000 residents | 32.3 | 18.0 | 16.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Establishment size: hotels and motels in Midland, TX
Of the hotels and motels in Midland, TX that had employees in March 2023, 22.0% had fewer than five (the U.S. share is 30.9%). 37.3% had fewer than ten. For a business of a few people, phone coverage is a staffing question as much as a technology one: someone has to be free to pick up, or the call needs somewhere sensible to go.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 13 | 22.0% | 30.9% |
| 5–9 employees | 9 | 15.3% | 14.9% |
| 10–19 employees | 15 | 25.4% | 21.7% |
| 20–49 employees | 22 | 37.3% | 23.1% |
| 50 or more employees | 0 | 0.0% | 9.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What hotels and motels in Midland, TX use the phone for
Independent hotels take reservations, guest requests and group inquiries by phone, and the front desk is staffed around the clock. Calls that go unanswered may become bookings elsewhere.
Calls a hotel in Midland, TX might handle in a typical week include:
- The hotel calls a guest to confirm a late arrival.
- An event planner calls about a room block.
- A vendor calls about a delivery.
Texting guests
Hotels text check-in details and guest service updates.
Team texting on Callata runs from your business number, so replies come from the practice or shop rather than someone's personal phone. It turns on after the one-time $49 carrier registration (10DLC) is approved.
What a phone system costs a hotel in Midland, TX
The average hotel in Midland, TX has 17.1 employees, so a 17-person team is a reasonable benchmark. Priced per seat, 17 users would run $510.00 a month on RingCentral RingEX Core and $424.15 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). Callata comes to $339.00 a month for 17 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $2,052 less than RingCentral for a hotel in Midland, TX of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $339.00 | $4,068.00 |
| Quo (Starter) | $19.00 per user | $323.00 | $3,876.00 |
| Nextiva (Core) | $23.00 per user | $391.00 | $4,692.00 |
| Ooma (Office Pro) | $24.95 per user | $424.15 | $5,089.80 |
| Dialpad (Standard) | $27.00 per user | $459.00 | $5,508.00 |
| RingCentral (RingEX Core) | $30.00 per user | $510.00 | $6,120.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Which area code to use in Midland, TX
The exchanges in the area's named cities and towns are all in area code 432 (66 exchanges in NANPA's file). A local number lets guests in Midland, TX call without dialing out of area. Callata includes up to 3 local numbers, and which numbers are open in an area code depends on carrier inventory when you choose.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 432 | 66 | Central | 2003 | none |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for hotels and motels
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Porting a number you already use in Midland, TX is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many hotels and motels are there in Midland, TX?
Census County Business Patterns counted 61 hotels and motels in the Midland, TX metro area in 2023. They employed 1,045 people in mid-March.
What does a business phone system cost for a 17-person hotel?
At month-to-month list prices checked September 28, 2026, 17 users cost $510.00 a month on RingCentral RingEX Core and $424.15 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $339.00.
What area code should a hotel in Midland, TX use?
Area code 432 has the most assigned exchanges among the area's named places. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a hotel?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.