CallataGuides

Wisconsin Rapids, WI business phone guide

Population, businesses by sector and industry, area codes and local numbers for the Wisconsin Rapids-Marshfield, WI micropolitan area.

Population
73,9432024 est.
Establishments
1,717CBP 2023
Counties
1
Area codes
3

The Wisconsin Rapids, WI area

The Wisconsin Rapids-Marshfield, WI micropolitan area covers 1 county in Wisconsin and had 73,943 residents in July 2024, down 0.4% since April 2020. The U.S. population grew 2.6% over the same period. By population it ranks 474th of the 925 metro and micropolitan areas and 477th by business establishments.

Counties in the Wisconsin Rapids, WI area
CountyPopulation (2024)
Wood County, WI73,943

Source: Census Vintage 2024 metropolitan and micropolitan area estimates.

Businesses in Wisconsin Rapids, WI

County Business Patterns counted 1,717 establishments in the area in 2023, employing 34,252 people in mid-March with $2.0 billion in annual payroll. That is an average of 19.9 employees per establishment. 48.1% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (242), health care and social assistance (231), and other services (except public administration) (200).

Wisconsin Rapids, WI establishments by sector, 2023
Sector (NAICS)EstablishmentsEmployeesAnnual payroll
Retail Trade (44)2423,839$117,352,000
Health Care and Social Assistance (62)2319,944$726,351,000
Other Services (except Public Administration) (81)2001,532$41,539,000
Accommodation and Food Services (72)1832,253$39,098,000
Construction (23)1711,520$110,987,000
Manufacturing (31)1155,677$391,602,000
Finance and Insurance (52)1111,317$88,675,000
Transportation and Warehousing (48)973,696$197,017,000
Professional, Scientific, and Technical Services (54)91509$31,353,000
Administrative and Support and Waste Management and Remediation Services (56)841,031$40,998,000
Wholesale Trade (42)62945$70,716,000
Real Estate and Rental and Leasing (53)42136$4,410,000
Arts, Entertainment, and Recreation (71)30600$21,444,000
Information (51)26832 (high noise)$44,217,000
Educational Services (61)18210 (high noise)$4,260,000
Utilities (22)684$8,603,000
Agriculture, Forestry, Fishing and Hunting (11)49 (high noise)$505,000
Management of Companies and Enterprises (55)3115$11,241,000

Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.

How Wisconsin Rapids, WI's businesses compare

Wisconsin Rapids, WI has 23.2 business establishments per 1,000 residents, 5.5% below the U.S. figure of 24.6. Establishments average 19.9 employees against 16.7 nationally, and payroll per employee is $56,947 (16.7% below the U.S. $68,342). 48.1% of establishments with employees have fewer than five people (U.S.: 55.5%), while 6.8% have 50 or more. Averages are pulled up by large employers; the size table is the better guide to what a typical business here looks like.

Wisconsin Rapids, WI: establishments by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees82548.1%55.5%
5–9 employees34420.0%17.5%
10–19 employees25815.0%12.5%
20–49 employees17210.0%9.1%
50 or more employees1176.8%5.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Small-business industries in Wisconsin Rapids, WI

Of the 141 industries these guides cover, 77 have a published Census count in Wisconsin Rapids, WI. The largest are full-service restaurants (47), drinking places (47), and physician practices (45). Relative to population, assisted living facilities for the elderly are the most over-represented: 36.5 per 100,000 residents against 6.1 nationally.

Largest covered industries in Wisconsin Rapids, WI, 2023
IndustryEstablishmentsEmployeesEmployees per establishment
Full-service restaurants4752411.1
Drinking places472826.0
Physician practices45——
Limited-service restaurants4395022.1
General automotive repair shops361263.5
Insurance agencies and brokerages331253.8
Landscaping services311274.1
Assisted living facilities for the elderly2755920.7
Plumbing, heating and air-conditioning contractors2644016.9
Electrical contractors2124911.9
Offices of real estate agents and brokers20452.3
New single-family housing construction contractors20824.1
Dental offices1922912.1
Law offices19794.2
Residential remodelers19361.9
Chiropractic offices18975.4
Beauty salons14——
Site preparation contractors13534.1
Automotive parts and accessories stores131098.4
Child day care services1325319.5
Agencies providing services for the elderly and persons with disabilities12——
Hotels and motels1225521.3
Physical, occupational and speech therapy clinics11766.9
Supermarkets and grocery stores1161956.3
Offices of certified public accountants10626.2

Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.

Area codes in Wisconsin Rapids, WI

The area's named cities and towns have 48 NANPA-assigned exchanges across 3 area codes; 715 has the most (90%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.

Area codes in the Wisconsin Rapids, WI area
Area codeExchanges in named placesShareTime zone
7154390%Central
53436.3%Central
60824.2%Central

Exchanges in rate centers matched to Census places in the area. Source: NANPA.

Local numbers by city

Pages for 4 cities and towns in the area list their area codes, prefixes and carriers.

Cities and towns in the Wisconsin Rapids, WI area
PlacePopulation (2024)Area codesExchanges
Marshfield, WI18,973534, 71516
Wisconsin Rapids, WI18,67571516
Nekoosa, WI2,4067152
Port Edwards, WI1,7597153

Phone costs for a typical Wisconsin Rapids, WI business

Per-seat phone plans multiply by headcount. For the rounded average establishment size in Wisconsin Rapids, WI, 20 users on RingCentral RingEX Core come to $600.00 a month and on Ooma Office Pro $499.00, at month-to-month list prices checked September 28, 2026. On Callata the same 20 people cost $399.00 a month, less than either per-seat plan.

Monthly list price for a 20-person team
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$399.00$4,788.00
Quo (Starter)$19.00 per user$380.00$4,560.00
Nextiva (Core)$23.00 per user$460.00$5,520.00
Ooma (Office Pro)$24.95 per user$499.00$5,988.00
Dialpad (Standard)$27.00 per user$540.00$6,480.00
RingCentral (RingEX Core)$30.00 per user$600.00$7,200.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Callata in Wisconsin Rapids, WI

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

If you already have a number in Wisconsin Rapids, WI, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

What area codes serve Wisconsin Rapids, WI?

715, 534, and 608, by NANPA-assigned exchanges in the area's named places.

How many businesses are in the Wisconsin Rapids, WI area?

1,717 establishments in 2023, according to Census County Business Patterns.

How much does a business phone system cost in Wisconsin Rapids, WI?

Callata is $99 a month with 5 users included, then $20 per additional user; for a 20-person team that is $399.00 a month. The same team on Ooma Office Pro lists at $499.00 a month (checked September 28, 2026).