Wisconsin Rapids, WI business phone guide
Population, businesses by sector and industry, area codes and local numbers for the Wisconsin Rapids-Marshfield, WI micropolitan area.
- Population
- 73,9432024 est.
- Establishments
- 1,717CBP 2023
- Counties
- 1
- Area codes
- 3
The Wisconsin Rapids, WI area
The Wisconsin Rapids-Marshfield, WI micropolitan area covers 1 county in Wisconsin and had 73,943 residents in July 2024, down 0.4% since April 2020. The U.S. population grew 2.6% over the same period. By population it ranks 474th of the 925 metro and micropolitan areas and 477th by business establishments.
| County | Population (2024) |
|---|---|
| Wood County, WI | 73,943 |
Source: Census Vintage 2024 metropolitan and micropolitan area estimates.
Businesses in Wisconsin Rapids, WI
County Business Patterns counted 1,717 establishments in the area in 2023, employing 34,252 people in mid-March with $2.0 billion in annual payroll. That is an average of 19.9 employees per establishment. 48.1% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (242), health care and social assistance (231), and other services (except public administration) (200).
| Sector (NAICS) | Establishments | Employees | Annual payroll |
|---|---|---|---|
| Retail Trade (44) | 242 | 3,839 | $117,352,000 |
| Health Care and Social Assistance (62) | 231 | 9,944 | $726,351,000 |
| Other Services (except Public Administration) (81) | 200 | 1,532 | $41,539,000 |
| Accommodation and Food Services (72) | 183 | 2,253 | $39,098,000 |
| Construction (23) | 171 | 1,520 | $110,987,000 |
| Manufacturing (31) | 115 | 5,677 | $391,602,000 |
| Finance and Insurance (52) | 111 | 1,317 | $88,675,000 |
| Transportation and Warehousing (48) | 97 | 3,696 | $197,017,000 |
| Professional, Scientific, and Technical Services (54) | 91 | 509 | $31,353,000 |
| Administrative and Support and Waste Management and Remediation Services (56) | 84 | 1,031 | $40,998,000 |
| Wholesale Trade (42) | 62 | 945 | $70,716,000 |
| Real Estate and Rental and Leasing (53) | 42 | 136 | $4,410,000 |
| Arts, Entertainment, and Recreation (71) | 30 | 600 | $21,444,000 |
| Information (51) | 26 | 832 (high noise) | $44,217,000 |
| Educational Services (61) | 18 | 210 (high noise) | $4,260,000 |
| Utilities (22) | 6 | 84 | $8,603,000 |
| Agriculture, Forestry, Fishing and Hunting (11) | 4 | 9 (high noise) | $505,000 |
| Management of Companies and Enterprises (55) | 3 | 115 | $11,241,000 |
Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.
How Wisconsin Rapids, WI's businesses compare
Wisconsin Rapids, WI has 23.2 business establishments per 1,000 residents, 5.5% below the U.S. figure of 24.6. Establishments average 19.9 employees against 16.7 nationally, and payroll per employee is $56,947 (16.7% below the U.S. $68,342). 48.1% of establishments with employees have fewer than five people (U.S.: 55.5%), while 6.8% have 50 or more. Averages are pulled up by large employers; the size table is the better guide to what a typical business here looks like.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 825 | 48.1% | 55.5% |
| 5–9 employees | 344 | 20.0% | 17.5% |
| 10–19 employees | 258 | 15.0% | 12.5% |
| 20–49 employees | 172 | 10.0% | 9.1% |
| 50 or more employees | 117 | 6.8% | 5.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Small-business industries in Wisconsin Rapids, WI
Of the 141 industries these guides cover, 77 have a published Census count in Wisconsin Rapids, WI. The largest are full-service restaurants (47), drinking places (47), and physician practices (45). Relative to population, assisted living facilities for the elderly are the most over-represented: 36.5 per 100,000 residents against 6.1 nationally.
| Industry | Establishments | Employees | Employees per establishment |
|---|---|---|---|
| Full-service restaurants | 47 | 524 | 11.1 |
| Drinking places | 47 | 282 | 6.0 |
| Physician practices | 45 | — | — |
| Limited-service restaurants | 43 | 950 | 22.1 |
| General automotive repair shops | 36 | 126 | 3.5 |
| Insurance agencies and brokerages | 33 | 125 | 3.8 |
| Landscaping services | 31 | 127 | 4.1 |
| Assisted living facilities for the elderly | 27 | 559 | 20.7 |
| Plumbing, heating and air-conditioning contractors | 26 | 440 | 16.9 |
| Electrical contractors | 21 | 249 | 11.9 |
| Offices of real estate agents and brokers | 20 | 45 | 2.3 |
| New single-family housing construction contractors | 20 | 82 | 4.1 |
| Dental offices | 19 | 229 | 12.1 |
| Law offices | 19 | 79 | 4.2 |
| Residential remodelers | 19 | 36 | 1.9 |
| Chiropractic offices | 18 | 97 | 5.4 |
| Beauty salons | 14 | — | — |
| Site preparation contractors | 13 | 53 | 4.1 |
| Automotive parts and accessories stores | 13 | 109 | 8.4 |
| Child day care services | 13 | 253 | 19.5 |
| Agencies providing services for the elderly and persons with disabilities | 12 | — | — |
| Hotels and motels | 12 | 255 | 21.3 |
| Physical, occupational and speech therapy clinics | 11 | 76 | 6.9 |
| Supermarkets and grocery stores | 11 | 619 | 56.3 |
| Offices of certified public accountants | 10 | 62 | 6.2 |
Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.
Area codes in Wisconsin Rapids, WI
The area's named cities and towns have 48 NANPA-assigned exchanges across 3 area codes; 715 has the most (90%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.
Local numbers by city
Pages for 4 cities and towns in the area list their area codes, prefixes and carriers.
| Place | Population (2024) | Area codes | Exchanges |
|---|---|---|---|
| Marshfield, WI | 18,973 | 534, 715 | 16 |
| Wisconsin Rapids, WI | 18,675 | 715 | 16 |
| Nekoosa, WI | 2,406 | 715 | 2 |
| Port Edwards, WI | 1,759 | 715 | 3 |
Phone costs for a typical Wisconsin Rapids, WI business
Per-seat phone plans multiply by headcount. For the rounded average establishment size in Wisconsin Rapids, WI, 20 users on RingCentral RingEX Core come to $600.00 a month and on Ooma Office Pro $499.00, at month-to-month list prices checked September 28, 2026. On Callata the same 20 people cost $399.00 a month, less than either per-seat plan.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $399.00 | $4,788.00 |
| Quo (Starter) | $19.00 per user | $380.00 | $4,560.00 |
| Nextiva (Core) | $23.00 per user | $460.00 | $5,520.00 |
| Ooma (Office Pro) | $24.95 per user | $499.00 | $5,988.00 |
| Dialpad (Standard) | $27.00 per user | $540.00 | $6,480.00 |
| RingCentral (RingEX Core) | $30.00 per user | $600.00 | $7,200.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Callata in Wisconsin Rapids, WI
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
If you already have a number in Wisconsin Rapids, WI, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
What area codes serve Wisconsin Rapids, WI?
715, 534, and 608, by NANPA-assigned exchanges in the area's named places.
How many businesses are in the Wisconsin Rapids, WI area?
1,717 establishments in 2023, according to Census County Business Patterns.
How much does a business phone system cost in Wisconsin Rapids, WI?
Callata is $99 a month with 5 users included, then $20 per additional user; for a 20-person team that is $399.00 a month. The same team on Ooma Office Pro lists at $499.00 a month (checked September 28, 2026).