CallataGuides

Wausau, WI business phone guide

Population, businesses by sector and industry, area codes and local numbers for the Wausau, WI metro area.

Population
139,0002024 est.
Establishments
3,436CBP 2023
Counties
1
Area codes
2

Wausau, WI at a glance

The Wausau, WI metro area covers 1 county in Wisconsin and had 139,000 residents in July 2024, up 0.7% since April 2020. The U.S. population grew 2.6% over the same period. By population it ranks 313th of the 925 metro and micropolitan areas and 290th by business establishments.

Counties in the Wausau, WI area
CountyPopulation (2024)
Marathon County, WI139,091

Source: Census Vintage 2024 metropolitan and micropolitan area estimates.

Establishments and employment in Wausau, WI

County Business Patterns counted 3,436 establishments in the area in 2023, employing 65,770 people in mid-March with $3.8 billion in annual payroll. That is an average of 19.1 employees per establishment. 46.7% of establishments with employees had fewer than five people. By establishment count, the largest sectors are health care and social assistance (415), retail trade (414), and other services (except public administration) (377).

Wausau, WI establishments by sector, 2023
Sector (NAICS)EstablishmentsEmployeesAnnual payroll
Health Care and Social Assistance (62)41510,570$797,869,000
Retail Trade (44)4147,991$270,260,000
Other Services (except Public Administration) (81)3771,980$67,009,000
Construction (23)3652,860$225,401,000
Accommodation and Food Services (72)3434,838$95,060,000
Finance and Insurance (52)2433,745$271,887,000
Manufacturing (31)24018,923$1,220,644,000
Professional, Scientific, and Technical Services (54)2261,686$111,552,000
Wholesale Trade (42)1833,093$219,258,000
Transportation and Warehousing (48)1782,546$116,745,000
Administrative and Support and Waste Management and Remediation Services (56)1632,292$79,111,000
Real Estate and Rental and Leasing (53)106559$23,743,000
Arts, Entertainment, and Recreation (71)611,091$21,880,000
Information (51)50562$29,715,000
Educational Services (61)39487$11,176,000
Agriculture, Forestry, Fishing and Hunting (11)1254$2,299,000
Management of Companies and Enterprises (55)82,081$148,932,000
Utilities (22)7322 (high noise)$40,572,000
Mining, Quarrying, and Oil and Gas Extraction (21)488$6,523,000

Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.

Business density and team size in Wausau, WI

Wausau, WI has 24.7 business establishments per 1,000 residents, in line with the U.S. figure of 24.6. Establishments average 19.1 employees against 16.7 nationally, and payroll per employee is $57,164 (16.4% below the U.S. $68,342). 46.7% of establishments with employees have fewer than five people (U.S.: 55.5%), while 6.6% have 50 or more. Most establishments are far smaller than the average suggests, so it pays to price a phone plan at the headcount you actually have rather than the average.

Wausau, WI: establishments by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees1,60646.7%55.5%
5–9 employees66719.4%17.5%
10–19 employees54315.8%12.5%
20–49 employees39411.5%9.1%
50 or more employees2266.6%5.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Small-business industries in Wausau, WI

Of the 141 industries these guides cover, 102 have a published Census count in Wausau, WI. The largest are full-service restaurants (112), physician practices (94), and limited-service restaurants (89). Relative to population, drinking places are the most over-represented: 45.3 per 100,000 residents against 12.0 nationally.

Largest covered industries in Wausau, WI, 2023
IndustryEstablishmentsEmployeesEmployees per establishment
Full-service restaurants1121,85316.5
Physician practices943,18233.9
Limited-service restaurants891,56517.6
Insurance agencies and brokerages693404.9
Drinking places634847.7
Plumbing, heating and air-conditioning contractors545029.3
General automotive repair shops511963.8
Dental offices4950710.3
Landscaping services49——
Residential remodelers48901.9
Law offices473156.7
Beauty salons401573.9
Offices of real estate agents and brokers36581.6
Electrical contractors3544412.7
Hotels and motels3449914.7
Assisted living facilities for the elderly2951417.7
New single-family housing construction contractors28883.1
Janitorial services27——
Supermarkets and grocery stores251,07943.2
Child day care services2531012.4
Poured concrete foundation and structure contractors242169.0
Automotive parts and accessories stores2424310.1
Site preparation contractors222119.6
Chiropractic offices21954.5
Automotive body, paint and interior repair shops211185.6

Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.

Phone numbers in the Wausau, WI area

The area's named cities and towns have 64 NANPA-assigned exchanges across 2 area codes; 715 has the most (88%). Callata includes up to 3 local numbers, so a business serving several parts of the area can hold a number in each.

Area codes in the Wausau, WI area
Area codeExchanges in named placesShareTime zone
7155688%Central
534813%Central

Exchanges in rate centers matched to Census places in the area. Source: NANPA.

Local numbers by city

Pages for 6 cities and towns in the area list their area codes, prefixes and carriers.

Cities and towns in the Wausau, WI area
PlacePopulation (2024)Area codesExchanges
Wausau, WI40,262534, 71540
Mosinee, WI4,531534, 7154
Spencer, WI1,8137154
Stratford, WI1,6147155
Edgar, WI1,4307152
Athens, WI1,0647152

Phone costs for a typical Wausau, WI business

The comparison below uses 19 users, the rounded average establishment size in Wausau, WI. At list prices checked September 28, 2026, that is $474.05 a month on Ooma Office Pro and $570.00 on RingCentral RingEX Core. Callata comes to $379.00 a month for 19 users ($99 a month with 5 users included, then $20 per additional user), below both.

Monthly list price for a 19-person team
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$379.00$4,548.00
Quo (Starter)$19.00 per user$361.00$4,332.00
Nextiva (Core)$23.00 per user$437.00$5,244.00
Ooma (Office Pro)$24.95 per user$474.05$5,688.60
Dialpad (Standard)$27.00 per user$513.00$6,156.00
RingCentral (RingEX Core)$30.00 per user$570.00$6,840.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Callata in Wausau, WI

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

Porting a number you already use in Wausau, WI is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

What area codes serve Wausau, WI?

715 and 534, by NANPA-assigned exchanges in the area's named places.

How many businesses are in the Wausau, WI area?

3,436 establishments in 2023, according to Census County Business Patterns.

How much does a business phone system cost in Wausau, WI?

Callata is $99 a month with 5 users included, then $20 per additional user; for a 19-person team that is $379.00 a month. The same team on Ooma Office Pro lists at $474.05 a month (checked September 28, 2026).