CallataGuidesRapid City, SD business phone guide
Population, businesses by sector and industry, area codes and local numbers for the Rapid City, SD metro area.
- Population
- 156,0002024 est.
- Establishments
- 5,269CBP 2023
- Counties
- 3
- Area codes
- 1
About the Rapid City, SD metro area
The Rapid City, SD metro area covers 3 counties in South Dakota and had 156,000 residents in July 2024, up 6.0% since April 2020. The U.S. population grew 2.6% over the same period. Pennington County, SD is the most populous, with 116,000 people. By population it ranks 285th of the 925 metro and micropolitan areas and 215th by business establishments.
| County | Population (2024) |
|---|---|
| Pennington County, SD | 115,979 |
| Meade County, SD | 30,918 |
| Custer County, SD | 9,330 |
Source: Census Vintage 2024 metropolitan and micropolitan area estimates.
Establishments and employment in Rapid City, SD
County Business Patterns counted 5,269 establishments in the area in 2023, employing 60,600 people in mid-March with $3.2 billion in annual payroll. That is an average of 11.5 employees per establishment. 56.5% of establishments with employees had fewer than five people. By establishment count, the largest sectors are construction (737), retail trade (723), and accommodation and food services (574).
| Sector (NAICS) | Establishments | Employees | Annual payroll |
|---|---|---|---|
| Construction (23) | 737 | 5,708 | $364,481,000 |
| Retail Trade (44) | 723 | 9,950 | $367,674,000 |
| Accommodation and Food Services (72) | 574 | 8,767 | $237,000,000 |
| Health Care and Social Assistance (62) | 530 | 13,349 | $921,573,000 |
| Other Services (except Public Administration) (81) | 524 | 2,867 | $103,295,000 |
| Professional, Scientific, and Technical Services (54) | 414 | 2,335 | $142,478,000 |
| Real Estate and Rental and Leasing (53) | 335 | 956 | $62,260,000 |
| Finance and Insurance (52) | 271 | 2,054 | $159,453,000 |
| Administrative and Support and Waste Management and Remediation Services (56) | 270 | 2,330 | $93,036,000 |
| Transportation and Warehousing (48) | 202 | 1,869 | $89,852,000 |
| Wholesale Trade (42) | 190 | 2,821 | $192,262,000 |
| Manufacturing (31) | 162 | 2,887 | $162,935,000 |
| Arts, Entertainment, and Recreation (71) | 135 | 1,397 | $41,028,000 |
| Information (51) | 69 | 881 | $46,172,000 |
| Educational Services (61) | 53 | 633 | $15,417,000 |
| Management of Companies and Enterprises (55) | 30 | 640 | $48,928,000 |
| Utilities (22) | 18 | 984 (high noise) | $113,642,000 |
| Mining, Quarrying, and Oil and Gas Extraction (21) | 15 | 143 | $8,634,000 |
| Agriculture, Forestry, Fishing and Hunting (11) | 13 | 24 | $1,426,000 |
Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.
Business density and team size in Rapid City, SD
Rapid City, SD has 33.7 business establishments per 1,000 residents, 37.2% above the U.S. figure of 24.6. Establishments average 11.5 employees against 16.7 nationally, and payroll per employee is $52,337 (23.4% below the U.S. $68,342). 56.5% of establishments with employees have fewer than five people (U.S.: 55.5%), while 3.6% have 50 or more. Averages are pulled up by large employers; the size table is the better guide to what a typical business here looks like.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 2,975 | 56.5% | 55.5% |
| 5–9 employees | 955 | 18.1% | 17.5% |
| 10–19 employees | 683 | 13.0% | 12.5% |
| 20–49 employees | 464 | 8.8% | 9.1% |
| 50 or more employees | 190 | 3.6% | 5.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Small-business industries in Rapid City, SD
Of the 141 industries these guides cover, 120 have a published Census count in Rapid City, SD. The largest are offices of real estate agents and brokers (139), full-service restaurants (134), and limited-service restaurants (127). Relative to population, RV parks and campgrounds are the most over-represented: 28.2 per 100,000 residents against 1.5 nationally.
Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.
Phone numbers in the Rapid City, SD area
The area's named cities and towns have 77 NANPA-assigned exchanges across 1 area code; 605 has the most (100%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.
| Area code | Exchanges in named places | Share | Time zone |
|---|---|---|---|
| 605 | 77 | 100% | Central and Mountain |
Exchanges in rate centers matched to Census places in the area. Source: NANPA.
Local numbers by city
Pages for 3 cities and towns in the area list their area codes, prefixes and carriers.
| Place | Population (2024) | Area codes | Exchanges |
|---|---|---|---|
| Rapid City, SD | 79,894 | 605 | 50 |
| Sturgis, SD | 7,014 | 605 | 9 |
| Custer, SD | 1,829 | 605 | 3 |
Phone costs for a typical Rapid City, SD business
Per-seat phone plans multiply by headcount. For the rounded average establishment size in Rapid City, SD, 12 users on RingCentral RingEX Core come to $360.00 a month and on Ooma Office Pro $299.40, at month-to-month list prices checked September 28, 2026. On Callata the same 12 people cost $239.00 a month, less than either per-seat plan.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $239.00 | $2,868.00 |
| Quo (Starter) | $19.00 per user | $228.00 | $2,736.00 |
| Nextiva (Core) | $23.00 per user | $276.00 | $3,312.00 |
| Ooma (Office Pro) | $24.95 per user | $299.40 | $3,592.80 |
| Dialpad (Standard) | $27.00 per user | $324.00 | $3,888.00 |
| RingCentral (RingEX Core) | $30.00 per user | $360.00 | $4,320.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Callata in Rapid City, SD
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
If you already have a number in Rapid City, SD, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
What area codes serve Rapid City, SD?
605, by NANPA-assigned exchanges in the area's named places.
How many businesses are in the Rapid City, SD area?
5,269 establishments in 2023, according to Census County Business Patterns.
How much does a business phone system cost in Rapid City, SD?
Callata is $99 a month with 5 users included, then $20 per additional user; for a 12-person team that is $239.00 a month. The same team on Ooma Office Pro lists at $299.40 a month (checked September 28, 2026).