CallataGuides

Pinehurst, NC business phone guide

Population, businesses by sector and industry, area codes and local numbers for the Pinehurst-Southern Pines, NC metro area.

Population
108,0002024 est.
Establishments
2,516CBP 2023
Counties
1
Area codes
2

Pinehurst, NC at a glance

The Pinehurst-Southern Pines, NC metro area covers 1 county in North Carolina and had 108,000 residents in July 2024, up 8.7% since April 2020. The U.S. population grew 2.6% over the same period. By population it ranks 372nd of the 925 metro and micropolitan areas and 370th by business establishments.

Counties in the Pinehurst, NC area
CountyPopulation (2024)
Moore County, NC108,417

Source: Census Vintage 2024 metropolitan and micropolitan area estimates.

Establishments and employment in Pinehurst, NC

County Business Patterns counted 2,516 establishments in the area in 2023, employing 36,324 people in mid-March with $1.9 billion in annual payroll. That is an average of 14.4 employees per establishment. 54.3% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (360), health care and social assistance (322), and construction (274).

Pinehurst, NC establishments by sector, 2023
Sector (NAICS)EstablishmentsEmployeesAnnual payroll
Retail Trade (44)3604,975$158,895,000
Health Care and Social Assistance (62)32210,096$659,502,000
Construction (23)2743,247$265,819,000
Accommodation and Food Services (72)2625,970$158,533,000
Other Services (except Public Administration) (81)2611,738$63,872,000
Professional, Scientific, and Technical Services (54)2481,698$148,184,000
Real Estate and Rental and Leasing (53)157393$19,527,000
Administrative and Support and Waste Management and Remediation Services (56)1572,221$130,332,000
Finance and Insurance (52)136584$62,886,000
Manufacturing (31)741,572$65,295,000
Wholesale Trade (42)62389$24,906,000
Arts, Entertainment, and Recreation (71)571,088$30,426,000
Transportation and Warehousing (48)42795$45,851,000
Educational Services (61)42849$35,268,000
Information (51)30291$24,053,000
Agriculture, Forestry, Fishing and Hunting (11)1375$6,893,000
Management of Companies and Enterprises (55)9181$13,692,000
Utilities (22)6116$13,721,000

Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.

How Pinehurst, NC's businesses compare

Pinehurst, NC has 23.2 business establishments per 1,000 residents, 5.6% below the U.S. figure of 24.6. Establishments average 14.4 employees against 16.7 nationally, and payroll per employee is $53,137 (22.2% below the U.S. $68,342). 54.3% of establishments with employees have fewer than five people (U.S.: 55.5%), while 4.8% have 50 or more. Because a handful of large employers lift the average, the share of very small establishments says more about who buys a small-business phone system.

Pinehurst, NC: establishments by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees1,36454.3%55.5%
5–9 employees48219.2%17.5%
10–19 employees34013.5%12.5%
20–49 employees2088.3%9.1%
50 or more employees1204.8%5.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Small-business industries in Pinehurst, NC

Of the 141 industries these guides cover, 95 have a published Census count in Pinehurst, NC. The largest are full-service restaurants (102), limited-service restaurants (84), and offices of real estate agents and brokers (77). Relative to population, golf courses and country clubs are the most over-represented: 17.5 per 100,000 residents against 3.0 nationally.

Largest covered industries in Pinehurst, NC, 2023
IndustryEstablishmentsEmployeesEmployees per establishment
Full-service restaurants1021,92618.9
Limited-service restaurants841,52118.1
Offices of real estate agents and brokers771281.7
Physician practices741,54520.9
Landscaping services705297.6
Management consulting firms575619.8
New single-family housing construction contractors53——
Dental offices4548910.9
Child day care services423337.9
Plumbing, heating and air-conditioning contractors3746612.6
Insurance agencies and brokerages331554.7
Electrical contractors331855.6
General automotive repair shops321584.9
Law offices291204.1
Residential property managers27——
Residential remodelers27772.9
Beauty salons27913.4
Physical, occupational and speech therapy clinics22——
Veterinary clinics2129814.2
Supermarkets and grocery stores201,31565.8
Pet care services (except veterinary)2024612.3
Hotels and motels191,931101.6
Golf courses and country clubs1985945.2
Offices of certified public accountants18623.4
Pharmacies and drug stores1626316.4

Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.

Area codes in Pinehurst, NC

The area's named cities and towns have 56 NANPA-assigned exchanges across 2 area codes; 910 has the most (84%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.

Area codes in the Pinehurst, NC area
Area codeExchanges in named placesShareTime zone
9104784%Eastern
472916%Eastern

Exchanges in rate centers matched to Census places in the area. Source: NANPA.

Local numbers by city

Pages for 7 cities and towns in the area list their area codes, prefixes and carriers.

Cities and towns in the Pinehurst, NC area
PlacePopulation (2024)Area codesExchanges
Pinehurst, NC18,502472, 91012
Southern Pines, NC16,987472, 91020
Aberdeen, NC9,573472, 9108
Carthage, NC2,999472, 9106
Pinebluff, NC1,5409104
Robbins, NC1,270472, 9103
Vass, NC1,0359103

Phone costs for a typical Pinehurst, NC business

Per-seat phone plans multiply by headcount. For the rounded average establishment size in Pinehurst, NC, 14 users on RingCentral RingEX Core come to $420.00 a month and on Ooma Office Pro $349.30, at month-to-month list prices checked September 28, 2026. On Callata the same 14 people cost $279.00 a month, less than either per-seat plan.

Monthly list price for a 14-person team
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$279.00$3,348.00
Quo (Starter)$19.00 per user$266.00$3,192.00
Nextiva (Core)$23.00 per user$322.00$3,864.00
Ooma (Office Pro)$24.95 per user$349.30$4,191.60
Dialpad (Standard)$27.00 per user$378.00$4,536.00
RingCentral (RingEX Core)$30.00 per user$420.00$5,040.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Callata in Pinehurst, NC

Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.

If you already have a number in Pinehurst, NC, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

What area codes serve Pinehurst, NC?

910 and 472, by NANPA-assigned exchanges in the area's named places.

How many businesses are in the Pinehurst, NC area?

2,516 establishments in 2023, according to Census County Business Patterns.

How much does a business phone system cost in Pinehurst, NC?

Callata is $99 a month with 5 users included, then $20 per additional user; for a 14-person team that is $279.00 a month. The same team on Ooma Office Pro lists at $349.30 a month (checked September 28, 2026).