CallataGuides

Marshalltown, IA business phone guide

Population, businesses by sector and industry, area codes and local numbers for the Marshalltown, IA micropolitan area.

Population
40,3922024 est.
Establishments
786CBP 2023
Counties
1
Area codes
1

The Marshalltown, IA area

The Marshalltown, IA micropolitan area covers 1 county in Iowa and had 40,392 residents in July 2024, up 0.7% since April 2020. The U.S. population grew 2.6% over the same period. By population it ranks 704th of the 925 metro and micropolitan areas and 768th by business establishments.

Counties in the Marshalltown, IA area
CountyPopulation (2024)
Marshall County, IA40,392

Source: Census Vintage 2024 metropolitan and micropolitan area estimates.

Establishments and employment in Marshalltown, IA

County Business Patterns counted 786 establishments in the area in 2023, employing 13,187 people in mid-March with $678.1 million in annual payroll. That is an average of 16.8 employees per establishment. 50.8% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (106), health care and social assistance (106), and other services (except public administration) (101).

Marshalltown, IA establishments by sector, 2023
Sector (NAICS)EstablishmentsEmployeesAnnual payroll
Retail Trade (44)1061,765$52,258,000
Health Care and Social Assistance (62)1061,858$93,915,000
Other Services (except Public Administration) (81)101500$15,497,000
Construction (23)93475$33,210,000
Accommodation and Food Services (72)781,125$19,699,000
Finance and Insurance (52)53312 (high noise)$20,430,000
Professional, Scientific, and Technical Services (54)43290$16,383,000
Wholesale Trade (42)39302$24,962,000
Manufacturing (31)344,706 (high noise)$306,305,000
Transportation and Warehousing (48)33233$13,843,000
Real Estate and Rental and Leasing (53)29638 (high noise)$32,052,000
Administrative and Support and Waste Management and Remediation Services (56)26340$11,435,000
Information (51)17148$6,202,000
Arts, Entertainment, and Recreation (71)10114$3,660,000
Educational Services (61)666$1,835,000
Utilities (22)4160 (high noise)$17,101,000
Agriculture, Forestry, Fishing and Hunting (11)329$2,107,000

Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.

Marshalltown, IA compared with the U.S.

Marshalltown, IA has 19.5 business establishments per 1,000 residents, 20.8% below the U.S. figure of 24.6. Establishments average 16.8 employees against 16.7 nationally, and payroll per employee is $51,421 (24.8% below the U.S. $68,342). 50.8% of establishments with employees have fewer than five people (U.S.: 55.5%), while 4.5% have 50 or more. Averages are pulled up by large employers; the size table is the better guide to what a typical business here looks like.

Marshalltown, IA: establishments by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees39850.8%55.5%
5–9 employees17221.9%17.5%
10–19 employees11414.5%12.5%
20–49 employees658.3%9.1%
50 or more employees354.5%5.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Small-business industries in Marshalltown, IA

Of the 141 industries these guides cover, 47 have a published Census count in Marshalltown, IA. The largest are full-service restaurants (24), insurance agencies and brokerages (20), and limited-service restaurants (20). Relative to population, drinking places are the most over-represented: 32.2 per 100,000 residents against 12.0 nationally.

Largest covered industries in Marshalltown, IA, 2023
IndustryEstablishmentsEmployeesEmployees per establishment
Full-service restaurants2441717.4
Insurance agencies and brokerages20——
Limited-service restaurants2048324.1
Physician practices17——
Dental offices13997.6
Drinking places13——
Law offices12544.5
Hotels and motels12998.3
Residential remodelers11423.8
Electrical contractors10292.9
Plumbing, heating and air-conditioning contractors910511.7
Poured concrete foundation and structure contractors9——
All other specialty trade contractors8——
Janitorial services814117.6
General automotive repair shops8435.4
Supermarkets and grocery stores852165.1
Agencies providing services for the elderly and persons with disabilities710414.9
Offices of real estate agents and brokers7——
Painting and wall covering contractors7253.6
Landscaping services7233.3
Child day care services6——
Chiropractic offices5——
Veterinary clinics55511.0
Roofing contractors5183.6
Site preparation contractors5285.6

Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.

Area codes in Marshalltown, IA

The area's named cities and towns have 33 NANPA-assigned exchanges across 1 area code; 641 has the most (100%). Callata includes up to 3 local numbers, so a business serving several parts of the area can hold a number in each.

Area codes in the Marshalltown, IA area
Area codeExchanges in named placesShareTime zone
64133100%Central

Exchanges in rate centers matched to Census places in the area. Source: NANPA.

Local numbers by city

Pages for 2 cities and towns in the area list their area codes, prefixes and carriers.

Cities and towns in the Marshalltown, IA area
PlacePopulation (2024)Area codesExchanges
Marshalltown, IA27,88664116
State Center, IA1,4036412

Phone costs for a typical Marshalltown, IA business

The comparison below uses 17 users, the rounded average establishment size in Marshalltown, IA. At list prices checked September 28, 2026, that is $424.15 a month on Ooma Office Pro and $510.00 on RingCentral RingEX Core. Callata comes to $339.00 a month for 17 users ($99 a month with 5 users included, then $20 per additional user), below both.

Monthly list price for a 17-person team
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$339.00$4,068.00
Quo (Starter)$19.00 per user$323.00$3,876.00
Nextiva (Core)$23.00 per user$391.00$4,692.00
Ooma (Office Pro)$24.95 per user$424.15$5,089.80
Dialpad (Standard)$27.00 per user$459.00$5,508.00
RingCentral (RingEX Core)$30.00 per user$510.00$6,120.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Callata in Marshalltown, IA

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

Porting a number you already use in Marshalltown, IA is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.

AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.

Frequently asked questions

What area codes serve Marshalltown, IA?

641, by NANPA-assigned exchanges in the area's named places.

How many businesses are in the Marshalltown, IA area?

786 establishments in 2023, according to Census County Business Patterns.

How much does a business phone system cost in Marshalltown, IA?

Callata is $99 a month with 5 users included, then $20 per additional user; for a 17-person team that is $339.00 a month. The same team on Ooma Office Pro lists at $424.15 a month (checked September 28, 2026).