CallataGuides

Waterloo, IA business phone guide

Population, businesses by sector and industry, area codes and local numbers for the Waterloo-Cedar Falls, IA metro area.

Population
170,0002024 est.
Establishments
3,956CBP 2023
Counties
3
Area codes
3

About the Waterloo-Cedar Falls, IA metro area

The Waterloo-Cedar Falls, IA metro area covers 3 counties in Iowa and had 170,000 residents in July 2024, up 1.0% since April 2020. The U.S. population grew 2.6% over the same period. Black Hawk County, IA is the most populous, with 132,000 people. By population it ranks 263rd of the 925 metro and micropolitan areas and 263rd by business establishments.

Counties in the Waterloo, IA area
CountyPopulation (2024)
Black Hawk County, IA132,348
Bremer County, IA25,328
Grundy County, IA12,405

Source: Census Vintage 2024 metropolitan and micropolitan area estimates.

Waterloo, IA's business base

County Business Patterns counted 3,956 establishments in the area in 2023, employing 74,813 people in mid-March with $4.2 billion in annual payroll. That is an average of 18.9 employees per establishment. 46.2% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (567), health care and social assistance (499), and other services (except public administration) (443).

Waterloo, IA establishments by sector, 2023
Sector (NAICS)EstablishmentsEmployeesAnnual payroll
Retail Trade (44)56710,923$337,256,000
Health Care and Social Assistance (62)49913,409$738,083,000
Other Services (except Public Administration) (81)4433,054$91,174,000
Accommodation and Food Services (72)3747,262$134,865,000
Construction (23)3523,437$288,521,000
Finance and Insurance (52)2712,735$208,021,000
Professional, Scientific, and Technical Services (54)2433,085$312,480,000
Administrative and Support and Waste Management and Remediation Services (56)2115,071$236,064,000
Wholesale Trade (42)2043,252$234,477,000
Real Estate and Rental and Leasing (53)186955$50,267,000
Manufacturing (31)17813,690$1,059,736,000
Transportation and Warehousing (48)1753,821$229,120,000
Arts, Entertainment, and Recreation (71)74862$19,082,000
Information (51)651,144$122,189,000
Educational Services (61)531,125$41,083,000
Management of Companies and Enterprises (55)21582$63,073,000
Agriculture, Forestry, Fishing and Hunting (11)14145$13,371,000
Mining, Quarrying, and Oil and Gas Extraction (21)1176 (high noise)$4,628,000
Utilities (22)8182 (high noise)$18,664,000

Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.

Waterloo, IA compared with the U.S.

Waterloo, IA has 23.3 business establishments per 1,000 residents, 5.4% below the U.S. figure of 24.6. Establishments average 18.9 employees against 16.7 nationally, and payroll per employee is $56,170 (17.8% below the U.S. $68,342). 46.2% of establishments with employees have fewer than five people (U.S.: 55.5%), while 6.3% have 50 or more. Averages are pulled up by large employers; the size table is the better guide to what a typical business here looks like.

Waterloo, IA: establishments by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees1,82946.2%55.5%
5–9 employees83221.0%17.5%
10–19 employees59215.0%12.5%
20–49 employees45311.5%9.1%
50 or more employees2506.3%5.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Small-business industries in Waterloo, IA

Of the 141 industries these guides cover, 110 have a published Census count in Waterloo, IA. The largest are limited-service restaurants (115), full-service restaurants (106), and insurance agencies and brokerages (93). Relative to population, drinking places are the most over-represented: 30.6 per 100,000 residents against 12.0 nationally.

Largest covered industries in Waterloo, IA, 2023
IndustryEstablishmentsEmployeesEmployees per establishment
Limited-service restaurants1152,31420.1
Full-service restaurants1062,64925.0
Insurance agencies and brokerages934214.5
Physician practices73——
Landscaping services592754.7
General automotive repair shops532294.3
Drinking places524418.5
Child day care services5071414.3
Dental offices4747810.2
Agencies providing services for the elderly and persons with disabilities47——
Plumbing, heating and air-conditioning contractors4655612.1
Residential remodelers451814.0
Law offices443036.9
Offices of real estate agents and brokers41962.3
Electrical contractors3947412.2
Janitorial services3872119.0
Supermarkets and grocery stores382,31460.9
Beauty salons381734.6
Chiropractic offices331203.6
Hotels and motels3353916.3
Physical, occupational and speech therapy clinics2744716.6
Automotive parts and accessories stores262489.5
Site preparation contractors2554721.9
Offices of certified public accountants2323210.1
Residential property managers231074.7

Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.

Phone numbers in the Waterloo, IA area

The area's named cities and towns have 99 NANPA-assigned exchanges across 3 area codes; 319 has the most (93%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.

Area codes in the Waterloo, IA area
Area codeExchanges in named placesShareTime zone
3199293%Central
64144.0%Central
56333.0%Central

Exchanges in rate centers matched to Census places in the area. Source: NANPA.

Local numbers by city

Pages for 12 cities and towns in the area list their area codes, prefixes and carriers.

Cities and towns in the Waterloo, IA area
PlacePopulation (2024)Area codesExchanges
Waterloo, IA67,47731947
Cedar Falls, IA41,41731913
Waverly, IA10,5763196
Hudson, IA2,9163193
Grundy Center, IA2,8213195
La Porte City, IA2,2673192
Sumner, IA2,0325633
Denver, IA1,9553193
Reinbeck, IA1,6733193
Tripoli, IA1,2083192
Conrad, IA1,0986412
Janesville, IA1,0523192

Phone costs for a typical Waterloo, IA business

The comparison below uses 19 users, the rounded average establishment size in Waterloo, IA. At list prices checked September 28, 2026, that is $474.05 a month on Ooma Office Pro and $570.00 on RingCentral RingEX Core. On Callata the same 19 people cost $379.00 a month, less than either per-seat plan.

Monthly list price for a 19-person team
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$379.00$4,548.00
Quo (Starter)$19.00 per user$361.00$4,332.00
Nextiva (Core)$23.00 per user$437.00$5,244.00
Ooma (Office Pro)$24.95 per user$474.05$5,688.60
Dialpad (Standard)$27.00 per user$513.00$6,156.00
RingCentral (RingEX Core)$30.00 per user$570.00$6,840.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Callata in Waterloo, IA

For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.

If you already have a number in Waterloo, IA, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

What area codes serve Waterloo, IA?

319, 641, and 563, by NANPA-assigned exchanges in the area's named places.

How many businesses are in the Waterloo, IA area?

3,956 establishments in 2023, according to Census County Business Patterns.

How much does a business phone system cost in Waterloo, IA?

Callata is $99 a month with 5 users included, then $20 per additional user; for a 19-person team that is $379.00 a month. The same team on Ooma Office Pro lists at $474.05 a month (checked September 28, 2026).