Manitowoc, WI business phone guide
Population, businesses by sector and industry, area codes and local numbers for the Manitowoc, WI micropolitan area.
- Population
- 81,5132024 est.
- Establishments
- 1,726CBP 2023
- Counties
- 1
- Area codes
- 4
About the Manitowoc, WI micropolitan area
The Manitowoc, WI micropolitan area covers 1 county in Wisconsin and had 81,513 residents in July 2024, up 0.2% since April 2020. The U.S. population grew 2.6% over the same period. By population it ranks 446th of the 925 metro and micropolitan areas and 476th by business establishments.
| County | Population (2024) |
|---|---|
| Manitowoc County, WI | 81,513 |
Source: Census Vintage 2024 metropolitan and micropolitan area estimates.
Establishments and employment in Manitowoc, WI
County Business Patterns counted 1,726 establishments in the area in 2023, employing 28,889 people in mid-March with $1.5 billion in annual payroll. That is an average of 16.7 employees per establishment. 49.2% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (219), health care and social assistance (190), and accommodation and food services (184).
| Sector (NAICS) | Establishments | Employees | Annual payroll |
|---|---|---|---|
| Retail Trade (44) | 219 | 3,371 | $106,422,000 |
| Health Care and Social Assistance (62) | 190 | 3,880 | $214,140,000 |
| Accommodation and Food Services (72) | 184 | 2,324 | $39,618,000 |
| Construction (23) | 183 | 1,152 | $88,797,000 |
| Other Services (except Public Administration) (81) | 170 | 1,035 | $28,542,000 |
| Manufacturing (31) | 168 | 10,271 | $576,199,000 |
| Transportation and Warehousing (48) | 102 | 1,302 | $66,892,000 |
| Professional, Scientific, and Technical Services (54) | 100 | 555 | $32,269,000 |
| Finance and Insurance (52) | 98 | 671 | $42,182,000 |
| Administrative and Support and Waste Management and Remediation Services (56) | 80 | 1,293 | $45,475,000 |
| Wholesale Trade (42) | 63 | 787 | $55,170,000 |
| Real Estate and Rental and Leasing (53) | 50 | 164 | $5,426,000 |
| Arts, Entertainment, and Recreation (71) | 38 | 434 (high noise) | $10,659,000 |
| Information (51) | 27 | 177 (high noise) | $7,407,000 |
| Educational Services (61) | 15 | 284 | $6,944,000 |
| Management of Companies and Enterprises (55) | 13 | 566 | $41,889,000 |
| Utilities (22) | 9 | 520 (high noise) | $77,897,000 |
| Agriculture, Forestry, Fishing and Hunting (11) | 8 | 22 (high noise) | $1,610,000 |
| Mining, Quarrying, and Oil and Gas Extraction (21) | 7 | 63 | $4,391,000 |
Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.
Business density and team size in Manitowoc, WI
Manitowoc, WI has 21.2 business establishments per 1,000 residents, 13.9% below the U.S. figure of 24.6. Establishments average 16.7 employees against 16.7 nationally, and payroll per employee is $50,260 (26.5% below the U.S. $68,342). 49.2% of establishments with employees have fewer than five people (U.S.: 55.5%), while 6.1% have 50 or more. Most establishments are far smaller than the average suggests, so it pays to price a phone plan at the headcount you actually have rather than the average.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 850 | 49.2% | 55.5% |
| 5–9 employees | 317 | 18.4% | 17.5% |
| 10–19 employees | 268 | 15.5% | 12.5% |
| 20–49 employees | 186 | 10.8% | 9.1% |
| 50 or more employees | 105 | 6.1% | 5.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Small-business industries in Manitowoc, WI
Of the 141 industries these guides cover, 78 have a published Census count in Manitowoc, WI. The largest are full-service restaurants (69), limited-service restaurants (41), and drinking places (41). Relative to population, drinking places are the most over-represented: 50.3 per 100,000 residents against 12.0 nationally.
| Industry | Establishments | Employees | Employees per establishment |
|---|---|---|---|
| Full-service restaurants | 69 | 879 | 12.7 |
| Limited-service restaurants | 41 | 840 | 20.5 |
| Drinking places | 41 | 196 | 4.8 |
| Physician practices | 36 | — | — |
| Insurance agencies and brokerages | 34 | 117 | 3.4 |
| Residential remodelers | 34 | 117 | 3.4 |
| General automotive repair shops | 31 | 116 | 3.7 |
| Plumbing, heating and air-conditioning contractors | 28 | 194 | 6.9 |
| Landscaping services | 22 | — | — |
| Beauty salons | 21 | 119 | 5.7 |
| Law offices | 20 | 98 | 4.9 |
| Dental offices | 18 | 198 | 11.0 |
| Electrical contractors | 18 | 119 | 6.6 |
| Offices of real estate agents and brokers | 17 | 31 | 1.8 |
| Site preparation contractors | 17 | 75 | 4.4 |
| Assisted living facilities for the elderly | 16 | 305 | 19.1 |
| Automotive parts and accessories stores | 13 | — | — |
| General freight trucking companies (local) | 13 | 146 | 11.2 |
| Chiropractic offices | 12 | 39 | 3.3 |
| Hotels and motels | 11 | 176 | 16.0 |
| Supermarkets and grocery stores | 11 | 652 | 59.3 |
| Offices of certified public accountants | 9 | 78 | 8.7 |
| Painting and wall covering contractors | 9 | 43 | 4.8 |
| New single-family housing construction contractors | 9 | — | — |
| Child day care services | 9 | 138 | 15.3 |
Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.
Phone numbers in the Manitowoc, WI area
The area's named cities and towns have 56 NANPA-assigned exchanges across 4 area codes; 920 has the most (89%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.
Local numbers by city
Pages for 7 cities and towns in the area list their area codes, prefixes and carriers.
| Place | Population (2024) | Area codes | Exchanges |
|---|---|---|---|
| Manitowoc, WI | 34,616 | 274, 920 | 26 |
| Two Rivers, WI | 11,214 | 274, 920 | 6 |
| Kiel, WI | 3,975 | 920 | 4 |
| Newton, WI | 2,117 | 920 | 2 |
| Cleveland, WI | 1,581 | 920 | 5 |
| Mishicot, WI | 1,423 | 920 | 2 |
| Reedsville, WI | 1,193 | 920 | 2 |
Phone costs for a typical Manitowoc, WI business
The comparison below uses 17 users, the rounded average establishment size in Manitowoc, WI. At list prices checked September 28, 2026, that is $424.15 a month on Ooma Office Pro and $510.00 on RingCentral RingEX Core. On Callata the same 17 people cost $339.00 a month, less than either per-seat plan.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $339.00 | $4,068.00 |
| Quo (Starter) | $19.00 per user | $323.00 | $3,876.00 |
| Nextiva (Core) | $23.00 per user | $391.00 | $4,692.00 |
| Ooma (Office Pro) | $24.95 per user | $424.15 | $5,089.80 |
| Dialpad (Standard) | $27.00 per user | $459.00 | $5,508.00 |
| RingCentral (RingEX Core) | $30.00 per user | $510.00 | $6,120.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Callata in Manitowoc, WI
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
If you already have a number in Manitowoc, WI, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
What area codes serve Manitowoc, WI?
920, 274, 608, and 353, by NANPA-assigned exchanges in the area's named places.
How many businesses are in the Manitowoc, WI area?
1,726 establishments in 2023, according to Census County Business Patterns.
How much does a business phone system cost in Manitowoc, WI?
Callata is $99 a month with 5 users included, then $20 per additional user; for a 17-person team that is $339.00 a month. The same team on Ooma Office Pro lists at $424.15 a month (checked September 28, 2026).