CallataGuidesBaraboo, WI business phone guide
Population, businesses by sector and industry, area codes and local numbers for the Baraboo, WI micropolitan area.
- Population
- 66,4862024 est.
- Establishments
- 1,876CBP 2023
- Counties
- 1
- Area codes
- 1
About the Baraboo, WI micropolitan area
The Baraboo, WI micropolitan area covers 1 county in Wisconsin and had 66,486 residents in July 2024, up 1.1% since April 2020. The U.S. population grew 2.6% over the same period. By population it ranks 510th of the 925 metro and micropolitan areas and 450th by business establishments.
| County | Population (2024) |
|---|---|
| Sauk County, WI | 66,486 |
Source: Census Vintage 2024 metropolitan and micropolitan area estimates.
Baraboo, WI's business base
County Business Patterns counted 1,876 establishments in the area in 2023, employing 31,025 people in mid-March with $1.6 billion in annual payroll. That is an average of 16.5 employees per establishment. 51.2% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (297), accommodation and food services (267), and construction (221).
| Sector (NAICS) | Establishments | Employees | Annual payroll |
|---|---|---|---|
| Retail Trade (44) | 297 | 4,200 | $132,076,000 |
| Accommodation and Food Services (72) | 267 | 7,576 | $230,617,000 |
| Construction (23) | 221 | 1,371 | $102,767,000 |
| Other Services (except Public Administration) (81) | 174 | 932 | $34,919,000 |
| Health Care and Social Assistance (62) | 168 | 4,057 | $251,070,000 |
| Professional, Scientific, and Technical Services (54) | 113 | 1,259 | $87,320,000 |
| Real Estate and Rental and Leasing (53) | 109 | 576 (high noise) | $28,947,000 |
| Finance and Insurance (52) | 96 | 595 (high noise) | $44,366,000 |
| Manufacturing (31) | 91 | 5,402 | $348,109,000 |
| Transportation and Warehousing (48) | 74 | 812 | $50,712,000 |
| Administrative and Support and Waste Management and Remediation Services (56) | 73 | 1,295 | $53,786,000 |
| Wholesale Trade (42) | 69 | 1,490 | $93,740,000 |
| Arts, Entertainment, and Recreation (71) | 65 | 773 | $29,480,000 |
| Information (51) | 31 | 169 | $10,792,000 |
| Educational Services (61) | 12 | 84 | $1,832,000 |
| Management of Companies and Enterprises (55) | 7 | 366 | $55,014,000 |
| Agriculture, Forestry, Fishing and Hunting (11) | 5 | 20 (high noise) | $533,000 |
Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.
Business density and team size in Baraboo, WI
Baraboo, WI has 28.2 business establishments per 1,000 residents, 14.8% above the U.S. figure of 24.6. Establishments average 16.5 employees against 16.7 nationally, and payroll per employee is $50,311 (26.4% below the U.S. $68,342). 51.2% of establishments with employees have fewer than five people (U.S.: 55.5%), while 5.7% have 50 or more. Averages are pulled up by large employers; the size table is the better guide to what a typical business here looks like.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 960 | 51.2% | 55.5% |
| 5–9 employees | 347 | 18.5% | 17.5% |
| 10–19 employees | 256 | 13.7% | 12.5% |
| 20–49 employees | 205 | 10.9% | 9.1% |
| 50 or more employees | 107 | 5.7% | 5.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Small-business industries in Baraboo, WI
Of the 141 industries these guides cover, 78 have a published Census count in Baraboo, WI. The largest are full-service restaurants (76), offices of real estate agents and brokers (70), and limited-service restaurants (56). Relative to population, hotels and motels are the most over-represented: 78.2 per 100,000 residents against 16.4 nationally.
| Industry | Establishments | Employees | Employees per establishment |
|---|---|---|---|
| Full-service restaurants | 76 | 2,203 | 29.0 |
| Offices of real estate agents and brokers | 70 | — | — |
| Limited-service restaurants | 56 | 1,070 | 19.1 |
| Hotels and motels | 52 | 2,376 | 45.7 |
| Plumbing, heating and air-conditioning contractors | 37 | 286 | 7.7 |
| Landscaping services | 31 | — | — |
| Drinking places | 31 | 207 | 6.7 |
| Insurance agencies and brokerages | 27 | — | — |
| Electrical contractors | 27 | 116 | 4.3 |
| General automotive repair shops | 23 | 82 | 3.6 |
| Law offices | 22 | 84 | 3.8 |
| Residential remodelers | 22 | — | — |
| Dental offices | 20 | 181 | 9.1 |
| New single-family housing construction contractors | 20 | 53 | 2.6 |
| Physician practices | 19 | 440 | 23.2 |
| Beauty salons | 18 | 35 | 1.9 |
| Chiropractic offices | 17 | 65 | 3.8 |
| Automotive parts and accessories stores | 17 | — | — |
| Veterinary clinics | 16 | 134 | 8.4 |
| Janitorial services | 16 | 93 | 5.8 |
| Supermarkets and grocery stores | 16 | 579 | 36.2 |
| Assisted living facilities for the elderly | 14 | 391 | 27.9 |
| Site preparation contractors | 14 | 67 | 4.8 |
| Mental health practices | 13 | — | — |
| Painting and wall covering contractors | 13 | 31 | 2.4 |
Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.
Area codes in Baraboo, WI
The area's named cities and towns have 37 NANPA-assigned exchanges across 1 area code; 608 has the most (100%). Callata includes up to 3 local numbers, so a business serving several parts of the area can hold a number in each.
| Area code | Exchanges in named places | Share | Time zone |
|---|---|---|---|
| 608 | 37 | 100% | Central |
Exchanges in rate centers matched to Census places in the area. Source: NANPA.
Local numbers by city
Pages for 6 cities and towns in the area list their area codes, prefixes and carriers.
| Place | Population (2024) | Area codes | Exchanges |
|---|---|---|---|
| Baraboo, WI | 13,096 | 608 | 12 |
| Reedsburg, WI | 10,314 | 608 | 7 |
| Sauk City, WI | 3,471 | 608 | 5 |
| Spring Green, WI | 1,824 | 608 | 3 |
| La Valle, WI | 1,445 | 608 | 2 |
| Merrimac, WI | 1,300 | 608 | 2 |
Phone costs for a typical Baraboo, WI business
A 17-person team is the benchmark here, the rounded average establishment size in Baraboo, WI. Billed per seat at month-to-month list prices (checked September 28, 2026), RingCentral RingEX Core costs $510.00 a month and Ooma Office Pro $424.15. Callata comes to $339.00 a month for 17 users ($99 a month with 5 users included, then $20 per additional user), below both.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $339.00 | $4,068.00 |
| Quo (Starter) | $19.00 per user | $323.00 | $3,876.00 |
| Nextiva (Core) | $23.00 per user | $391.00 | $4,692.00 |
| Ooma (Office Pro) | $24.95 per user | $424.15 | $5,089.80 |
| Dialpad (Standard) | $27.00 per user | $459.00 | $5,508.00 |
| RingCentral (RingEX Core) | $30.00 per user | $510.00 | $6,120.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Callata in Baraboo, WI
Callata Office costs $99 per month for up to 5 people, and each additional user is $20 a month. That covers up to 3 local numbers, calling from a browser or your cell, transcribed voicemail, recorded calls with AI summaries, after-hours routing and E911 on each number.
Porting a number you already use in Baraboo, WI is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
What area codes serve Baraboo, WI?
608, by NANPA-assigned exchanges in the area's named places.
How many businesses are in the Baraboo, WI area?
1,876 establishments in 2023, according to Census County Business Patterns.
How much does a business phone system cost in Baraboo, WI?
Callata is $99 a month with 5 users included, then $20 per additional user; for a 17-person team that is $339.00 a month. The same team on Ooma Office Pro lists at $424.15 a month (checked September 28, 2026).