CallataGuides

Business phone system for new car dealers in Idaho

132 new car dealers operated in Idaho in 2023. Where they are, how big their teams are, and what phone service costs them.

Establishments
132CBP 2023
Employees
7,052mid-March 2023
Per 100k residents
6.6U.S. 6.4
State rank
40th of 50by count

How many new car dealers operate in Idaho

The Census Bureau counted 132 new car dealers in Idaho in its 2023 County Business Patterns (NAICS 441110). They employed 7,052 people in mid-March and reported $518.8 million in annual payroll. That is the 40th highest count among the 50 states and DC with published figures. New car dealers make up 0.23% of the 58,100 business establishments in the state.

Per 100,000 residents (2024 estimate) Idaho has 6.6 new car dealers, 2.4% above the national rate of 6.4. The average establishment has 53.4 employees against 51.6 nationally. Payroll per employee is $73,570, 7.2% below the U.S. figure of $79,300.

New car dealers: Idaho compared with the U.S., 2023
MeasureIdahoUnited States
Establishments13221,910
Mid-March employees7,0521,131,340
Annual payroll$518,813,000$89,715,562,000
Employees per establishment53.451.6
Payroll per employee$73,570$79,300
Establishments per 100,000 residents6.66.4

Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.

New car dealers by metro area in Idaho

Census published new car dealership counts for 13 metro or micropolitan areas that include part of Idaho. The largest is Boise City, ID, with 34 establishments. Single-state metro and micropolitan areas account for 79% of the statewide total; the rest are outside any published area or in areas Census suppressed.

New car dealers by metro or micropolitan area, Idaho, 2023
AreaEstablishmentsEmployeesPer 100k residents
Boise City, ID342,6354.0
Idaho Falls, ID1884610.5
Coeur d'Alene, ID149497.4
Twin Falls, ID1349910.6
Logan, UT-ID124297.4
Pocatello, ID1038611.0
Lewiston, ID-WA943513.8
Brigham City, UT-ID819711.6
Rexburg, ID6—8.6
Burley, ID619212.3
Ontario, OR-ID5—8.3
Jackson, WY-ID417911.0
Sandpoint, ID3795.6

Source: Census County Business Patterns 2023; population from Census Vintage 2024 estimates.

Team sizes at new car dealers in Idaho

9.2% of Idaho's new car dealers with employees had fewer than five people in March 2023, compared with 14.1% nationally. 16.8% had fewer than ten. That is the size of team where a missed call usually means nobody was free, not that nobody was on staff.

New car dealers in Idaho by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees129.2%14.1%
5–9 employees107.6%5.1%
10–19 employees139.9%8.8%
20–49 employees4735.9%31.2%
50 or more employees4937.4%40.8%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

What new car dealers in Idaho use the phone for

Dealerships route calls between sales, service and parts, and each department has different peak times. Fast follow-up on sales inquiries is critical.

Typical inbound and outbound calls for new car dealers in Idaho:

Calls after closing time

Shoppers call evenings and weekends, so capturing those leads matters.

Callata voicemail is transcribed and triaged for urgency, and business-hours routing decides where calls go once you close.

Callata vs. per-seat pricing for new car dealers in Idaho

New car dealers in Idaho average 53.4 employees, so the comparison uses a 53-person team. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 53 users on RingCentral RingEX Core cost $1,590.00 a month and 53 on Ooma Office Pro cost $1,322.35. On Callata the same 53 people cost $1,059.00 a month, less than either per-seat plan.

The annual difference against RingCentral's monthly list price comes to $6,372. Some vendors discount annual contracts; the table shows month-to-month prices.

Monthly list price for a 53-person new car dealership
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$1,059.00$12,708.00
Quo (Starter)$19.00 per user$1,007.00$12,084.00
Nextiva (Core)$23.00 per user$1,219.00$14,628.00
Ooma (Office Pro)$24.95 per user$1,322.35$15,868.20
Dialpad (Standard)$27.00 per user$1,431.00$17,172.00
RingCentral (RingEX Core)$30.00 per user$1,590.00$19,080.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Area codes in Idaho

Idaho has 2 geographic area codes in service according to NANPA. You can choose local numbers in the area codes your customers know, subject to carrier inventory, or port your current number for free.

Area codes in Idaho by assigned exchanges
Area codeExchangesTime zoneIn service sinceOverlay with
208785Mountain and Pacific1947986
986187Pacific2017208

Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.

How Callata works for new car dealers in Idaho

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

If you already have a number in Idaho, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Sales calls and texts to leads require appropriate consent under telemarketing rules.

Frequently asked questions

How many new car dealers are in Idaho?

132 in 2023, according to Census County Business Patterns. They employed 7,052 people in mid-March.

Which Idaho metro area has the most new car dealers?

Boise City, ID, with 34 establishments in 2023.

What does a phone system cost a 53-person new car dealership?

$1,590.00 a month on RingCentral RingEX Core or $1,322.35 on Ooma Office Pro at month-to-month list prices (checked September 28, 2026); $1,059.00 on Callata ($99 a month with 5 users included, then $20 per additional user).

Do I need to register to text customers from a Idaho number?

Yes. US carriers require business texting from local numbers to be registered (10DLC). On Callata the registration is a one-time $49 fee, and texting turns on once it is approved.