CallataGuidesBusiness phone system for beer, wine and liquor stores in Myrtle Beach, SC
Beer, wine and liquor stores in the Myrtle Beach-Conway-North Myrtle Beach, SC metro area: 64 establishments in 2023, the local area codes, and what phone service costs a 4-person team.
- Establishments
- 64CBP 2023
- Employees
- 281mid-March 2023
- Per 100k residents
- 15.5U.S. 10.7
- Rank
- 92nd of 780areas by count
How many beer, wine and liquor stores are in Myrtle Beach, SC?
There were 64 beer, wine and liquor stores in the Myrtle Beach-Conway-North Myrtle Beach, SC metro area in 2023, according to Census County Business Patterns (NAICS 445310, Beer, Wine, and Liquor Stores). Together they reported 281 mid-March employees and $8,002,000 of payroll for the year. That ranks 92nd of the 780 metro and micropolitan areas where Census published a count for this industry.
With 413,000 residents in the Census 2024 estimate, that is 15.5 beer, wine and liquor stores per 100,000 people, 44.5% above the national rate of 10.7. Establishments average 4.4 employees, 17.3% below the U.S. average of 5.3. Payroll per employee comes to $28,477, in line with the national $28,143.
| Measure | Myrtle Beach, SC | South Carolina | United States |
|---|---|---|---|
| Establishments | 64 | 583 | 36,433 |
| Mid-March employees | 281 | 2,273 (moderate noise) | 193,533 |
| Annual payroll | $8,002,000 (moderate noise) | $64,134,000 | $5,446,519,000 |
| Employees per establishment | 4.4 | 3.9 | 5.3 |
| Payroll per employee | $28,477 | $28,216 | $28,143 |
| Establishments per 100,000 residents | 15.5 | 10.6 | 10.7 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Team sizes at beer, wine and liquor stores in Myrtle Beach, SC
Of the beer, wine and liquor stores in Myrtle Beach, SC that had employees in March 2023, 74.6% had fewer than five (the U.S. share is 61.7%). 88.9% had fewer than ten. For a business of a few people, phone coverage is a staffing question as much as a technology one: someone has to be free to pick up, or the call needs somewhere sensible to go.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 47 | 74.6% | 61.7% |
| 5–9 employees | 9 | 14.3% | 24.8% |
| 10–19 employees | 7 | 11.1% | 10.2% |
| 20–49 employees | not published | — | 2.9% |
| 50 or more employees | 0 | 0.0% | 0.3% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What beer, wine and liquor stores in Myrtle Beach, SC use the phone for
Liquor stores field calls about stock, special orders and event quantities. Calls from event planners and restaurants are often time-sensitive.
Typical inbound and outbound calls for beer, wine and liquor stores in Myrtle Beach, SC:
- A customer calls about a special order.
- An event planner calls about a large order.
- A customer calls to check whether a wine is in stock.
After-hours calls
After-hours calls are mostly stock and hours questions.
Callata transcribes voicemail and triages it for urgency, so the first callback in the morning can go to the caller who needs it most.
What a phone system costs a liquor store in Myrtle Beach, SC
The average liquor store in Myrtle Beach, SC has 4.4 employees, so a 4-person team is a reasonable benchmark. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 4 users on RingCentral RingEX Core cost $120.00 a month and 4 on Ooma Office Pro cost $99.80. On Callata the same 4 people cost $99.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $252. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $76.00 | $912.00 |
| Nextiva (Core) | $23.00 per user | $92.00 | $1,104.00 |
| Ooma (Office Pro) | $24.95 per user | $99.80 | $1,197.60 |
| Dialpad (Standard) | $27.00 per user | $108.00 | $1,296.00 |
| RingCentral (RingEX Core) | $30.00 per user | $120.00 | $1,440.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Getting a local number in Myrtle Beach, SC
NANPA records place the exchanges of the area's named cities and towns in 2 area codes. 843 has the most, with 84 of 97 exchanges (87%). Callata's plan includes up to 3 local numbers; you can pick them in the area codes your customers recognize, subject to carrier inventory, or port the number you already have for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 843 | 84 | Eastern | 1998 | 854 |
| 854 | 13 | Eastern | 2015 | 843 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
What beer, wine and liquor stores in Myrtle Beach, SC get with Callata
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
If you already have a number in Myrtle Beach, SC, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many beer, wine and liquor stores are there in Myrtle Beach, SC?
Census County Business Patterns counted 64 beer, wine and liquor stores in the Myrtle Beach-Conway-North Myrtle Beach, SC metro area in 2023. They employed 281 people in mid-March.
What does a business phone system cost for a 4-person liquor store?
At month-to-month list prices checked September 28, 2026, 4 users cost $120.00 a month on RingCentral RingEX Core and $99.80 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $99.00.
What area code should a liquor store in Myrtle Beach, SC use?
Area code 843 has the most assigned exchanges among the area's named places, followed by 854. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a liquor store?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.