CallataGuidesBusiness phone system for hotels and motels in Lubbock, TX
Hotels and motels in the Lubbock, TX metro area: 79 establishments in 2023, the local area codes, and what phone service costs a 15-person team.
- Establishments
- 79CBP 2023
- Employees
- 1,186mid-March 2023
- Per 100k residents
- 21.5U.S. 16.4
- Rank
- 131st of 917areas by count
The hotel market in Lubbock, TX
There were 79 hotels and motels in the Lubbock, TX metro area in 2023, according to Census County Business Patterns (NAICS 721110, Hotels (except Casino Hotels) and Motels). Together they reported 1,186 mid-March employees and $40.8 million of payroll for the year. That ranks 131st of the 917 metro and micropolitan areas where Census published a count for this industry.
With 367,000 residents in the Census 2024 estimate, that is 21.5 hotels and motels per 100,000 people, 30.9% above the national rate of 16.4. Establishments average 15.0 employees, 44.0% below the U.S. average of 26.8. Payroll per employee comes to $34,422, 12.6% below the national $39,374.
| Measure | Lubbock, TX | Texas | United States |
|---|---|---|---|
| Establishments | 79 | 5,643 | 55,895 |
| Mid-March employees | 1,186 (moderate noise) | 116,468 | 1,497,840 |
| Annual payroll | $40,825,000 | $3,965,296,000 | $58,976,358,000 |
| Employees per establishment | 15.0 | 20.6 | 26.8 |
| Payroll per employee | $34,422 | $34,046 | $39,374 |
| Establishments per 100,000 residents | 21.5 | 18.0 | 16.4 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
How big hotels and motels in Lubbock, TX are
Of the hotels and motels in Lubbock, TX that had employees in March 2023, 33.3% had fewer than five (the U.S. share is 30.9%). 50.0% had fewer than ten. Small teams usually share the phone: the person who answers is often also serving a customer or doing the job, which is when calls get missed.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 26 | 33.3% | 30.9% |
| 5–9 employees | 13 | 16.7% | 14.9% |
| 10–19 employees | 22 | 28.2% | 21.7% |
| 20–49 employees | 13 | 16.7% | 23.1% |
| 50 or more employees | 4 | 5.1% | 9.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for hotels and motels in Lubbock, TX
Independent hotels take reservations, guest requests and group inquiries by phone, and the front desk is staffed around the clock. Calls that go unanswered may become bookings elsewhere.
A few of the calls that come in to hotels and motels in Lubbock, TX:
- A traveler calls to ask about availability this weekend.
- A vendor calls about a delivery.
- A guest calls the front desk for extra towels.
Calls after closing time
Hotels operate 24 hours, so calls must ring the front desk at any time.
Callata transcribes voicemail and triages it for urgency, so the first callback in the morning can go to the caller who needs it most.
Phone system pricing for a 15-person hotel
The average hotel in Lubbock, TX has 15.0 employees, so a 15-person team is a reasonable benchmark. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 15 users on RingCentral RingEX Core cost $450.00 a month and 15 on Ooma Office Pro cost $374.25. On Callata the same 15 people cost $299.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $1,812. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $299.00 | $3,588.00 |
| Quo (Starter) | $19.00 per user | $285.00 | $3,420.00 |
| Nextiva (Core) | $23.00 per user | $345.00 | $4,140.00 |
| Ooma (Office Pro) | $24.95 per user | $374.25 | $4,491.00 |
| Dialpad (Standard) | $27.00 per user | $405.00 | $4,860.00 |
| RingCentral (RingEX Core) | $30.00 per user | $450.00 | $5,400.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Local area codes for hotels and motels in Lubbock, TX
The exchanges in the area's named cities and towns are all in area code 806 (194 exchanges in NANPA's file). Callata's plan includes up to 3 local numbers; you can pick them in the area codes your guests recognize, subject to carrier inventory, or port the number you already have for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 806 | 194 | Central | 1957 | none |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for hotels and motels
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
If you already have a number in Lubbock, TX, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many hotels and motels are there in Lubbock, TX?
Census County Business Patterns counted 79 hotels and motels in the Lubbock, TX metro area in 2023. They employed 1,186 people in mid-March.
What does a business phone system cost for a 15-person hotel?
At month-to-month list prices checked September 28, 2026, 15 users cost $450.00 a month on RingCentral RingEX Core and $374.25 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $299.00.
What area code should a hotel in Lubbock, TX use?
Area code 806 has the most assigned exchanges among the area's named places. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a hotel?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.