CallataGuidesBusiness phone system for gift, novelty and souvenir stores in Memphis, TN-MS-AR
Gift, novelty and souvenir stores in the Memphis, TN-MS-AR metro area: 61 establishments in 2023, the local area codes, and what phone service costs a 6-person team.
- Establishments
- 61CBP 2023
- Employees
- 362mid-March 2023
- Per 100k residents
- 4.6U.S. 5.6
- Rank
- 60th of 602areas by count
The gift shop market in Memphis, TN-MS-AR
The Census Bureau's 2023 County Business Patterns lists 61 establishments classified as Gift, Novelty, and Souvenir Stores (NAICS 453220) in the Memphis, TN-MS-AR metro area. They employed 362 people in mid-March and paid $6,705,000 in annual payroll. By establishment count the area is 60th out of 602 areas with published figures for gift, novelty and souvenir stores.
Measured against its 1.3 million residents (2024 estimate), the area has 4.6 gift, novelty and souvenir stores per 100,000 people; the U.S. rate is 5.6, so Memphis, TN-MS-AR is 18.0% below the national figure. The average establishment here has 5.9 employees, compared with 6.8 nationally. Payroll per employee comes to $18,522, 27.5% below the national $25,533.
| Measure | Memphis, TN-MS-AR | Tennessee | United States |
|---|---|---|---|
| Establishments | 61 | 415 | 18,896 |
| Mid-March employees | 362 | 2,753 | 127,699 |
| Annual payroll | $6,705,000 | $72,078,000 | $3,260,545,000 |
| Employees per establishment | 5.9 | 6.6 | 6.8 |
| Payroll per employee | $18,522 | $26,182 | $25,533 |
| Establishments per 100,000 residents | 4.6 | 5.7 | 5.6 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Establishment size: gift, novelty and souvenir stores in Memphis, TN-MS-AR
Of the gift, novelty and souvenir stores in Memphis, TN-MS-AR that had employees in March 2023, 56.7% had fewer than five (the U.S. share is 55.8%). 81.7% had fewer than ten. For a business of a few people, phone coverage is a staffing question as much as a technology one: someone has to be free to pick up, or the call needs somewhere sensible to go.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 34 | 56.7% | 55.8% |
| 5–9 employees | 15 | 25.0% | 21.9% |
| 10–19 employees | 11 | 18.3% | 17.4% |
| 20–49 employees | not published | — | 4.2% |
| 50 or more employees | 0 | 0.0% | 0.7% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What gift, novelty and souvenir stores in Memphis, TN-MS-AR use the phone for
Gift shops take calls about stock, holds and gift wrapping, with seasonal peaks. Quick answers help capture holiday sales.
Calls a gift shop in Memphis, TN-MS-AR might handle in a typical week include:
- A customer calls to hold an item.
- The store calls a customer about an order.
- A customer calls to ask about a specific item.
What gift, novelty and souvenir stores text about
Shops text hold and order-ready notices.
Because carriers require registration for business texting from local numbers, Callata files a 10DLC registration for a one-time $49; after approval, anyone on the team can reply from the business number.
Callata vs. per-seat pricing for gift, novelty and souvenir stores in Memphis, TN-MS-AR
The average gift shop in Memphis, TN-MS-AR has 5.9 employees, so a 6-person team is a reasonable benchmark. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 6 users on RingCentral RingEX Core cost $180.00 a month and 6 on Ooma Office Pro cost $149.70. Callata comes to $119.00 a month for 6 users ($99 a month with 5 users included, then $20 per additional user), below both.
Over a year, that is $732 less than RingCentral for a gift shop in Memphis, TN-MS-AR of that size. Annual contracts lower some competitors' prices, so compare the plan you would actually sign.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $119.00 | $1,428.00 |
| Quo (Starter) | $19.00 per user | $114.00 | $1,368.00 |
| Nextiva (Core) | $23.00 per user | $138.00 | $1,656.00 |
| Ooma (Office Pro) | $24.95 per user | $149.70 | $1,796.40 |
| Dialpad (Standard) | $27.00 per user | $162.00 | $1,944.00 |
| RingCentral (RingEX Core) | $30.00 per user | $180.00 | $2,160.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Which area code to use in Memphis, TN-MS-AR
NANPA records place the exchanges of the area's named cities and towns in 4 area codes. 901 has the most, with 606 of 709 exchanges (85%). A local number lets customers in Memphis, TN-MS-AR call without dialing out of area. Callata includes up to 3 local numbers, and which numbers are open in an area code depends on carrier inventory when you choose.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 901 | 606 | Central | 1947 | none |
| 662 | 79 | Central | 1999 | 471 |
| 870 | 22 | Central | 1997 | 327 |
| 327 | 2 | Central | 2024 | 870 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
How Callata works for gift, novelty and souvenir stores
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
Porting a number you already use in Memphis, TN-MS-AR is free, and business texting is available once the carrier registration (10DLC) is approved; the registration carries a one-time $49 fee. Which specific numbers are open in a given area code depends on carrier inventory at the time you sign up.
AI agents are optional: an AI receptionist or scheduler can pick up when the team is busy or closed, take a message, send a text or email, or transfer the call. They draw on prepaid AI minutes ($0.25/minute), disclose that they are AI, and outbound AI calls require prior consent and are limited to 8am–9pm.
Frequently asked questions
How many gift, novelty and souvenir stores are there in Memphis, TN-MS-AR?
Census County Business Patterns counted 61 gift, novelty and souvenir stores in the Memphis, TN-MS-AR metro area in 2023. They employed 362 people in mid-March.
What does a business phone system cost for a 6-person gift shop?
At month-to-month list prices checked September 28, 2026, 6 users cost $180.00 a month on RingCentral RingEX Core and $149.70 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $119.00.
What area code should a gift shop in Memphis, TN-MS-AR use?
Area code 901 has the most assigned exchanges among the area's named places, followed by 662 and 870. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a gift shop?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.