CallataGuidesBusiness phone system for gift, novelty and souvenir stores in Columbia, SC
Gift, novelty and souvenir stores in the Columbia, SC metro area: 28 establishments in 2023, the local area codes, and what phone service costs a 7-person team.
- Establishments
- 28CBP 2023
- Employees
- 192mid-March 2023
- Per 100k residents
- 3.2U.S. 5.6
- Rank
- 125th of 602areas by count
The gift shop market in Columbia, SC
There were 28 gift, novelty and souvenir stores in the Columbia, SC metro area in 2023, according to Census County Business Patterns (NAICS 453220, Gift, Novelty, and Souvenir Stores). Together they reported 192 mid-March employees and $3,840,000 of payroll for the year. That ranks 125th of the 602 metro and micropolitan areas where Census published a count for this industry.
With 870,000 residents in the Census 2024 estimate, that is 3.2 gift, novelty and souvenir stores per 100,000 people, 42.1% below the national rate of 5.6. Establishments average 6.9 employees, in line with the U.S. average of 6.8. Payroll per employee comes to $20,000, 21.7% below the national $25,533.
| Measure | Columbia, SC | South Carolina | United States |
|---|---|---|---|
| Establishments | 28 | 344 | 18,896 |
| Mid-March employees | 192 | 1,990 | 127,699 |
| Annual payroll | $3,840,000 (moderate noise) | $45,205,000 | $3,260,545,000 |
| Employees per establishment | 6.9 | 5.8 | 6.8 |
| Payroll per employee | $20,000 | $22,716 | $25,533 |
| Establishments per 100,000 residents | 3.2 | 6.3 | 5.6 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
How big gift, novelty and souvenir stores in Columbia, SC are
Of the gift, novelty and souvenir stores in Columbia, SC that had employees in March 2023, 53.8% had fewer than five (the U.S. share is 55.8%). 76.9% had fewer than ten. When a business has only a few people, whoever is free answers the phone, and calls that arrive while everyone is busy go to voicemail unless they are routed somewhere else.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 14 | 53.8% | 55.8% |
| 5–9 employees | 6 | 23.1% | 21.9% |
| 10–19 employees | 6 | 23.1% | 17.4% |
| 20–49 employees | not published | — | 4.2% |
| 50 or more employees | 0 | 0.0% | 0.7% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for gift, novelty and souvenir stores in Columbia, SC
Gift shops take calls about stock, holds and gift wrapping, with seasonal peaks. Quick answers help capture holiday sales. That holds for gift, novelty and souvenir stores in Columbia, SC as much as anywhere.
A few of the calls that come in to gift, novelty and souvenir stores in Columbia, SC:
- A customer calls to ask about a specific item.
- A customer calls about holiday hours.
- A customer calls about shipping a gift.
After-hours calls
After-hours calls are mostly hours questions.
With business-hours routing, calls after closing can go to transcribed voicemail or an optional AI receptionist instead of ringing an empty room.
Phone system pricing for a 7-person gift shop
The average gift shop in Columbia, SC has 6.9 employees, so a 7-person team is a reasonable benchmark. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 7 users on RingCentral RingEX Core cost $210.00 a month and 7 on Ooma Office Pro cost $174.65. On Callata the same 7 people cost $139.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $852. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $139.00 | $1,668.00 |
| Quo (Starter) | $19.00 per user | $133.00 | $1,596.00 |
| Nextiva (Core) | $23.00 per user | $161.00 | $1,932.00 |
| Ooma (Office Pro) | $24.95 per user | $174.65 | $2,095.80 |
| Dialpad (Standard) | $27.00 per user | $189.00 | $2,268.00 |
| RingCentral (RingEX Core) | $30.00 per user | $210.00 | $2,520.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Which area code to use in Columbia, SC
NANPA records place the exchanges of the area's named cities and towns in 5 area codes. 803 has the most, with 324 of 372 exchanges (87%). Callata's plan includes up to 3 local numbers; you can pick them in the area codes your customers recognize, subject to carrier inventory, or port the number you already have for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 803 | 324 | Eastern | 1947 | 839 |
| 839 | 43 | Eastern | 2020 | 803 |
| 864 | 3 | Eastern | 1995 | 821 |
| 843 | 1 | Eastern | 1998 | 854 |
| 854 | 1 | Eastern | 2015 | 843 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
What gift, novelty and souvenir stores in Columbia, SC get with Callata
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
If you already have a number in Columbia, SC, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many gift, novelty and souvenir stores are there in Columbia, SC?
Census County Business Patterns counted 28 gift, novelty and souvenir stores in the Columbia, SC metro area in 2023. They employed 192 people in mid-March.
What does a business phone system cost for a 7-person gift shop?
At month-to-month list prices checked September 28, 2026, 7 users cost $210.00 a month on RingCentral RingEX Core and $174.65 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $139.00.
What area code should a gift shop in Columbia, SC use?
Area code 803 has the most assigned exchanges among the area's named places, followed by 839 and 864. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a gift shop?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.