CallataGuidesBusiness phone system for general automotive repair shops in Williston, ND
General automotive repair shops in the Williston, ND micropolitan area: 22 establishments in 2023, the local area codes, and what phone service costs a 4-person team.
- Establishments
- 22CBP 2023
- Employees
- 97mid-March 2023
- Per 100k residents
- 54.0U.S. 25.0
- Rank
- 463rd of 914areas by count
How many general automotive repair shops are in Williston, ND?
There were 22 general automotive repair shops in the Williston, ND micropolitan area in 2023, according to Census County Business Patterns (NAICS 811111, General Automotive Repair). Together they reported 97 mid-March employees and $6,795,000 of payroll for the year. That ranks 463rd of the 914 metro and micropolitan areas where Census published a count for this industry.
With 40,763 residents in the Census 2024 estimate, that is 54.0 general automotive repair shops per 100,000 people, 116.3% above the national rate of 25.0. Establishments average 4.4 employees, 7.2% below the U.S. average of 4.8. Payroll per employee comes to $70,052, 32.1% above the national $53,031.
| Measure | Williston, ND | North Dakota | United States |
|---|---|---|---|
| Establishments | 22 | 295 | 84,859 |
| Mid-March employees | 97 (moderate noise) | 1,326 | 403,389 |
| Annual payroll | $6,795,000 | $75,661,000 | $21,391,957,000 |
| Employees per establishment | 4.4 | 4.5 | 4.8 |
| Payroll per employee | $70,052 | $57,060 | $53,031 |
| Establishments per 100,000 residents | 54.0 | 37.0 | 25.0 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Team sizes at general automotive repair shops in Williston, ND
Of the general automotive repair shops in Williston, ND that had employees in March 2023, 75.0% had fewer than five (the U.S. share is 65.6%). 100.0% had fewer than ten. For a business of a few people, phone coverage is a staffing question as much as a technology one: someone has to be free to pick up, or the call needs somewhere sensible to go.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 15 | 75.0% | 65.6% |
| 5–9 employees | 5 | 25.0% | 24.6% |
| 10–19 employees | not published | — | 7.7% |
| 20–49 employees | not published | — | 1.7% |
| 50 or more employees | 0 | 0.0% | 0.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What general automotive repair shops in Williston, ND use the phone for
Repair shops field calls for appointments, estimates and status updates while technicians are in the bays. Calling customers to approve additional work quickly keeps cars moving.
Typical inbound and outbound calls for general automotive repair shops in Williston, ND:
- A customer calls to ask whether their car is ready.
- The shop calls a customer to approve a repair.
- A fleet manager calls about scheduling service.
After-hours calls
After-hours calls are often breakdowns or appointment requests.
Business-hours routing in Callata sends calls to voicemail, a teammate's cell or an AI agent once the day ends, and voicemails arrive transcribed with an urgency flag.
What a phone system costs an auto repair shop in Williston, ND
The average auto repair shop in Williston, ND has 4.4 employees, so a 4-person team is a reasonable benchmark. Per-seat business phone plans bill every one of those people. At month-to-month list prices checked September 28, 2026, 4 users on RingCentral RingEX Core cost $120.00 a month and 4 on Ooma Office Pro cost $99.80. On Callata the same 4 people cost $99.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $252. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $99.00 | $1,188.00 |
| Quo (Starter) | $19.00 per user | $76.00 | $912.00 |
| Nextiva (Core) | $23.00 per user | $92.00 | $1,104.00 |
| Ooma (Office Pro) | $24.95 per user | $99.80 | $1,197.60 |
| Dialpad (Standard) | $27.00 per user | $108.00 | $1,296.00 |
| RingCentral (RingEX Core) | $30.00 per user | $120.00 | $1,440.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Getting a local number in Williston, ND
The exchanges in the area's named cities and towns are all in area code 701 (23 exchanges in NANPA's file). Callata's plan includes up to 3 local numbers; you can pick them in the area codes your customers recognize, subject to carrier inventory, or port the number you already have for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 701 | 23 | Central and Mountain | 1947 | none |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
What general automotive repair shops in Williston, ND get with Callata
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
If you already have a number in Williston, ND, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many general automotive repair shops are there in Williston, ND?
Census County Business Patterns counted 22 general automotive repair shops in the Williston, ND micropolitan area in 2023. They employed 97 people in mid-March.
What does a business phone system cost for a 4-person auto repair shop?
At month-to-month list prices checked September 28, 2026, 4 users cost $120.00 a month on RingCentral RingEX Core and $99.80 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $99.00.
What area code should an auto repair shop in Williston, ND use?
Area code 701 has the most assigned exchanges among the area's named places. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for an auto repair shop?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.