CallataGuidesBusiness phone system for assisted living facilities for the elderly in Roanoke, VA
Assisted living facilities for the elderly in the Roanoke, VA metro area: 43 establishments in 2023, the local area codes, and what phone service costs a 51-person team.
- Establishments
- 43CBP 2023
- Employees
- 2,193mid-March 2023
- Per 100k residents
- 13.6U.S. 6.1
- Rank
- 80th of 614areas by count
Assisted living facilities for the elderly in Roanoke, VA by the numbers
The Census Bureau's 2023 County Business Patterns lists 43 establishments classified as Assisted Living Facilities for the Elderly (NAICS 623312) in the Roanoke, VA metro area. Together they reported 2,193 mid-March employees and $63.3 million of payroll for the year. That ranks 80th of the 614 metro and micropolitan areas where Census published a count for this industry.
With 316,000 residents in the Census 2024 estimate, that is 13.6 assisted living facilities for the elderly per 100,000 people, 121.8% above the national rate of 6.1. Establishments average 51.0 employees, 109.6% above the U.S. average of 24.3. Payroll per employee comes to $28,846, 17.3% below the national $34,874.
| Measure | Roanoke, VA | Virginia | United States |
|---|---|---|---|
| Establishments | 43 | 377 | 20,884 |
| Mid-March employees | 2,193 | 14,094 | 508,230 |
| Annual payroll | $63,259,000 | $504,064,000 | $17,723,940,000 |
| Employees per establishment | 51.0 | 37.4 | 24.3 |
| Payroll per employee | $28,846 | $35,764 | $34,874 |
| Establishments per 100,000 residents | 13.6 | 4.3 | 6.1 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Team sizes at assisted living facilities for the elderly in Roanoke, VA
Of the assisted living facilities for the elderly in Roanoke, VA that had employees in March 2023, 7.0% had fewer than five (the U.S. share is 33.3%). 16.3% had fewer than ten. For a business of a few people, phone coverage is a staffing question as much as a technology one: someone has to be free to pick up, or the call needs somewhere sensible to go.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 3 | 7.0% | 33.3% |
| 5–9 employees | 4 | 9.3% | 14.8% |
| 10–19 employees | 5 | 11.6% | 14.0% |
| 20–49 employees | 7 | 16.3% | 22.4% |
| 50 or more employees | 24 | 55.8% | 15.5% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What assisted living facilities for the elderly in Roanoke, VA use the phone for
Families researching assisted living usually start with a phone call, and those calls come at all hours from adult children juggling work. Existing residents' families also call regularly for updates.
Typical inbound and outbound calls for assisted living facilities for the elderly in Roanoke, VA:
- An adult child calls to ask about availability and pricing for a parent.
- A vendor calls to confirm a delivery.
- A resident's family calls to check on a care update.
Calls after closing time
Evening inquiry calls from families are common, so capturing them and calling back promptly matters.
Business-hours routing in Callata sends calls to voicemail, a teammate's cell or an AI agent once the day ends, and voicemails arrive transcribed with an urgency flag.
Callata vs. per-seat pricing for assisted living facilities for the elderly in Roanoke, VA
The average assisted living community in Roanoke, VA has 51.0 employees, so a 51-person team is a reasonable benchmark. Priced per seat, 51 users would run $1,530.00 a month on RingCentral RingEX Core and $1,272.45 on Ooma Office Pro (month-to-month list prices, checked September 28, 2026). On Callata the same 51 people cost $1,019.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $6,132. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $1,019.00 | $12,228.00 |
| Quo (Starter) | $19.00 per user | $969.00 | $11,628.00 |
| Nextiva (Core) | $23.00 per user | $1,173.00 | $14,076.00 |
| Ooma (Office Pro) | $24.95 per user | $1,272.45 | $15,269.40 |
| Dialpad (Standard) | $27.00 per user | $1,377.00 | $16,524.00 |
| RingCentral (RingEX Core) | $30.00 per user | $1,530.00 | $18,360.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Which area code to use in Roanoke, VA
NANPA records place the exchanges of the area's named cities and towns in 2 area codes. 540 has the most, with 141 of 153 exchanges (92%). Callata's plan includes up to 3 local numbers; you can pick them in the area codes your residents and families recognize, subject to carrier inventory, or port the number you already have for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 540 | 141 | Eastern | 1995 | 826 |
| 826 | 12 | Eastern | 2022 | 540 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
What assisted living facilities for the elderly in Roanoke, VA get with Callata
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
If you already have a number in Roanoke, VA, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Practices that handle protected health information should review their own privacy obligations before recording calls, enabling AI summaries or texting appointment details, and keep clinical conversations out of text messages unless their policies allow it.
Frequently asked questions
How many assisted living facilities for the elderly are there in Roanoke, VA?
Census County Business Patterns counted 43 assisted living facilities for the elderly in the Roanoke, VA metro area in 2023. They employed 2,193 people in mid-March.
What does a business phone system cost for a 51-person assisted living community?
At month-to-month list prices checked September 28, 2026, 51 users cost $1,530.00 a month on RingCentral RingEX Core and $1,272.45 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $1,019.00.
What area code should an assisted living community in Roanoke, VA use?
Area code 540 has the most assigned exchanges among the area's named places, followed by 826. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for an assisted living community?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute. Practices that handle protected health information should review their own privacy obligations before recording calls, enabling AI summaries or texting appointment details, and keep clinical conversations out of text messages unless their policies allow it.