CallataGuidesSanta Rosa, CA business phone guide
Population, businesses by sector and industry, area codes and local numbers for the Santa Rosa-Petaluma, CA metro area.
- Population
- 485,0002024 est.
- Establishments
- 14,572CBP 2023
- Counties
- 1
- Area codes
- 2
The Santa Rosa, CA area
The Santa Rosa-Petaluma, CA metro area covers 1 county in California and had 485,000 residents in July 2024, down 0.7% since April 2020. The U.S. population grew 2.6% over the same period. By population it ranks 112th of the 925 metro and micropolitan areas and 90th by business establishments.
| County | Population (2024) |
|---|---|
| Sonoma County, CA | 485,375 |
Source: Census Vintage 2024 metropolitan and micropolitan area estimates.
Santa Rosa, CA's business base
County Business Patterns counted 14,572 establishments in the area in 2023, employing 177,367 people in mid-March with $12.3 billion in annual payroll. That is an average of 12.2 employees per establishment. 55.0% of establishments with employees had fewer than five people. By establishment count, the largest sectors are construction (2,253), health care and social assistance (1,671), and professional, scientific, and technical services (1,653).
| Sector (NAICS) | Establishments | Employees | Annual payroll |
|---|---|---|---|
| Construction (23) | 2,253 | 16,204 | $1,344,723,000 |
| Health Care and Social Assistance (62) | 1,671 | 28,928 | $2,236,054,000 |
| Professional, Scientific, and Technical Services (54) | 1,653 | 9,303 | $861,190,000 |
| Retail Trade (44) | 1,643 | 23,004 | $992,327,000 |
| Accommodation and Food Services (72) | 1,336 | 23,119 | $840,994,000 |
| Other Services (except Public Administration) (81) | 1,214 | 7,634 | $368,033,000 |
| Manufacturing (31) | 892 | 21,134 | $1,885,383,000 |
| Administrative and Support and Waste Management and Remediation Services (56) | 836 | 12,271 | $600,374,000 |
| Real Estate and Rental and Leasing (53) | 730 | 2,883 | $196,771,000 |
| Finance and Insurance (52) | 623 | 6,791 | $829,299,000 |
| Wholesale Trade (42) | 560 | 8,689 | $788,636,000 |
| Arts, Entertainment, and Recreation (71) | 309 | 3,912 | $135,912,000 |
| Transportation and Warehousing (48) | 258 | 5,087 | $477,370,000 |
| Educational Services (61) | 209 | 2,683 | $152,930,000 |
| Information (51) | 201 | 2,642 | $210,911,000 |
| Agriculture, Forestry, Fishing and Hunting (11) | 81 | 433 | $23,278,000 |
| Management of Companies and Enterprises (55) | 62 | 1,677 | $192,418,000 |
| Utilities (22) | 16 | 751 (high noise) | $126,006,000 |
| Mining, Quarrying, and Oil and Gas Extraction (21) | 12 | 201 | $17,685,000 |
Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.
Business density and team size in Santa Rosa, CA
Santa Rosa, CA has 30.0 business establishments per 1,000 residents, 22.1% above the U.S. figure of 24.6. Establishments average 12.2 employees against 16.7 nationally, and payroll per employee is $69,243 (in line with the U.S. $68,342). 55.0% of establishments with employees have fewer than five people (U.S.: 55.5%), while 4.2% have 50 or more. Averages are pulled up by large employers; the size table is the better guide to what a typical business here looks like.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 8,014 | 55.0% | 55.5% |
| 5–9 employees | 2,831 | 19.4% | 17.5% |
| 10–19 employees | 1,895 | 13.0% | 12.5% |
| 20–49 employees | 1,226 | 8.4% | 9.1% |
| 50 or more employees | 606 | 4.2% | 5.4% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Small-business industries in Santa Rosa, CA
Of the 141 industries these guides cover, 135 have a published Census count in Santa Rosa, CA. The largest are full-service restaurants (511), residential remodelers (481), and limited-service restaurants (354). Relative to population, wineries are the most over-represented: 67.4 per 100,000 residents against 1.3 nationally.
Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.
Area codes in Santa Rosa, CA
The area's named cities and towns have 208 NANPA-assigned exchanges across 2 area codes; 707 has the most (93%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.
Local numbers by city
Pages for 6 cities and towns in the area list their area codes, prefixes and carriers.
| Place | Population (2024) | Area codes | Exchanges |
|---|---|---|---|
| Santa Rosa, CA | 177,524 | 369, 707 | 154 |
| Windsor, CA | 25,846 | 369, 707 | 11 |
| Healdsburg, CA | 11,231 | 369, 707 | 10 |
| Sonoma, CA | 10,606 | 369, 707 | 18 |
| Cloverdale, CA | 8,784 | 707 | 6 |
| Sebastopol, CA | 7,388 | 707 | 9 |
Phone costs for a typical Santa Rosa, CA business
Per-seat phone plans multiply by headcount. For the rounded average establishment size in Santa Rosa, CA, 12 users on RingCentral RingEX Core come to $360.00 a month and on Ooma Office Pro $299.40, at month-to-month list prices checked September 28, 2026. On Callata the same 12 people cost $239.00 a month, less than either per-seat plan.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $239.00 | $2,868.00 |
| Quo (Starter) | $19.00 per user | $228.00 | $2,736.00 |
| Nextiva (Core) | $23.00 per user | $276.00 | $3,312.00 |
| Ooma (Office Pro) | $24.95 per user | $299.40 | $3,592.80 |
| Dialpad (Standard) | $27.00 per user | $324.00 | $3,888.00 |
| RingCentral (RingEX Core) | $30.00 per user | $360.00 | $4,320.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Callata in Santa Rosa, CA
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
If you already have a number in Santa Rosa, CA, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
What area codes serve Santa Rosa, CA?
707 and 369, by NANPA-assigned exchanges in the area's named places.
How many businesses are in the Santa Rosa, CA area?
14,572 establishments in 2023, according to Census County Business Patterns.
How much does a business phone system cost in Santa Rosa, CA?
Callata is $99 a month with 5 users included, then $20 per additional user; for a 12-person team that is $239.00 a month. The same team on Ooma Office Pro lists at $299.40 a month (checked September 28, 2026).