CallataGuides

Roswell, NM business phone guide

Population, businesses by sector and industry, area codes and local numbers for the Roswell, NM micropolitan area.

Population
63,6972024 est.
Establishments
1,342CBP 2023
Counties
1
Area codes
1

About the Roswell, NM micropolitan area

The Roswell, NM micropolitan area covers 1 county in New Mexico and had 63,697 residents in July 2024, down 2.2% since April 2020. The U.S. population grew 2.6% over the same period. By population it ranks 529th of the 925 metro and micropolitan areas and 548th by business establishments.

Counties in the Roswell, NM area
CountyPopulation (2024)
Chaves County, NM63,697

Source: Census Vintage 2024 metropolitan and micropolitan area estimates.

Roswell, NM's business base

County Business Patterns counted 1,342 establishments in the area in 2023, employing 16,093 people in mid-March with $683.7 million in annual payroll. That is an average of 12.0 employees per establishment. 50.3% of establishments with employees had fewer than five people. By establishment count, the largest sectors are retail trade (200), health care and social assistance (175), and accommodation and food services (141).

Roswell, NM establishments by sector, 2023
Sector (NAICS)EstablishmentsEmployeesAnnual payroll
Retail Trade (44)2003,314$109,347,000
Health Care and Social Assistance (62)1753,161$160,916,000
Accommodation and Food Services (72)1412,731$56,727,000
Other Services (except Public Administration) (81)132946$29,674,000
Construction (23)1221,099$50,993,000
Professional, Scientific, and Technical Services (54)93616$44,106,000
Finance and Insurance (52)89480$29,677,000
Transportation and Warehousing (48)73756$41,469,000
Real Estate and Rental and Leasing (53)65251$10,940,000
Administrative and Support and Waste Management and Remediation Services (56)55355$13,708,000
Mining, Quarrying, and Oil and Gas Extraction (21)44346$27,143,000
Wholesale Trade (42)44444$24,485,000
Manufacturing (31)34852$51,967,000
Arts, Entertainment, and Recreation (71)24172$3,437,000
Information (51)21173$6,538,000
Utilities (22)11128 (high noise)$8,753,000
Management of Companies and Enterprises (55)9206$12,357,000
Educational Services (61)757$1,202,000

Source: Census County Business Patterns 2023, two-digit NAICS sectors. Manufacturing, retail and transportation span several two-digit codes; CBP reports them under 31, 44 and 48.

How Roswell, NM's businesses compare

Roswell, NM has 21.1 business establishments per 1,000 residents, 14.3% below the U.S. figure of 24.6. Establishments average 12.0 employees against 16.7 nationally, and payroll per employee is $42,483 (37.8% below the U.S. $68,342). 50.3% of establishments with employees have fewer than five people (U.S.: 55.5%), while 4.5% have 50 or more. Most establishments are far smaller than the average suggests, so it pays to price a phone plan at the headcount you actually have rather than the average.

Roswell, NM: establishments by employment size, 2023
Employment sizeEstablishmentsShareU.S. share
1–4 employees67550.3%55.5%
5–9 employees28921.6%17.5%
10–19 employees19314.4%12.5%
20–49 employees1249.2%9.1%
50 or more employees604.5%5.4%

Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.

Small-business industries in Roswell, NM

Of the 141 industries these guides cover, 66 have a published Census count in Roswell, NM. The largest are limited-service restaurants (45), full-service restaurants (41), and physician practices (32). Relative to population, agencies providing services for the elderly and persons with disabilities are the most over-represented: 25.1 per 100,000 residents against 11.8 nationally.

Largest covered industries in Roswell, NM, 2023
IndustryEstablishmentsEmployeesEmployees per establishment
Limited-service restaurants451,19926.6
Full-service restaurants411,03725.3
Physician practices3246914.7
Insurance agencies and brokerages27973.6
Plumbing, heating and air-conditioning contractors262037.8
Law offices231486.4
Hotels and motels1825314.1
General freight trucking companies (local)17——
Agencies providing services for the elderly and persons with disabilities1678949.3
Offices of certified public accountants16915.7
Physical, occupational and speech therapy clinics14997.1
Child day care services1317813.7
Dental offices1213311.1
Home health care agencies121058.8
Electrical contractors12877.3
Residential remodelers12776.4
New single-family housing construction contractors12——
Beauty salons10262.6
Veterinary clinics9566.2
General automotive repair shops9——
Automotive body, paint and interior repair shops9495.4
Car washes99911.0
Automotive parts and accessories stores9839.2
Supermarkets and grocery stores965672.9
Chiropractic offices8162.0

Selected small-business industries (six-digit NAICS) covered by these guides. Source: Census County Business Patterns 2023.

Phone numbers in the Roswell, NM area

The area's named cities and towns have 30 NANPA-assigned exchanges across 1 area code; 575 has the most (100%). A local number in the code your customers know is the simplest signal that you are nearby; Callata's plan includes up to 3.

Area codes in the Roswell, NM area
Area codeExchanges in named placesShareTime zone
57530100%Mountain

Exchanges in rate centers matched to Census places in the area. Source: NANPA.

Local numbers by city

Pages for 1 cities and towns in the area list their area codes, prefixes and carriers.

Cities and towns in the Roswell, NM area
PlacePopulation (2024)Area codesExchanges
Roswell, NM47,17657528

Phone costs for a typical Roswell, NM business

Per-seat phone plans multiply by headcount. For the rounded average establishment size in Roswell, NM, 12 users on RingCentral RingEX Core come to $360.00 a month and on Ooma Office Pro $299.40, at month-to-month list prices checked September 28, 2026. On Callata the same 12 people cost $239.00 a month, less than either per-seat plan.

Monthly list price for a 12-person team
Provider (plan)Pricing basisPer monthPer year
Callata (Callata Office)$99 incl. 5 users, $20 per extra user$239.00$2,868.00
Quo (Starter)$19.00 per user$228.00$2,736.00
Nextiva (Core)$23.00 per user$276.00$3,312.00
Ooma (Office Pro)$24.95 per user$299.40$3,592.80
Dialpad (Standard)$27.00 per user$324.00$3,888.00
RingCentral (RingEX Core)$30.00 per user$360.00$4,320.00

Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.

Callata in Roswell, NM

Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.

If you already have a number in Roswell, NM, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.

Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.

Frequently asked questions

What area codes serve Roswell, NM?

575, by NANPA-assigned exchanges in the area's named places.

How many businesses are in the Roswell, NM area?

1,342 establishments in 2023, according to Census County Business Patterns.

How much does a business phone system cost in Roswell, NM?

Callata is $99 a month with 5 users included, then $20 per additional user; for a 12-person team that is $239.00 a month. The same team on Ooma Office Pro lists at $299.40 a month (checked September 28, 2026).