CallataGuidesBusiness phone system for general rental centers in Los Angeles, CA
General rental centers in the Los Angeles-Long Beach-Anaheim, CA metro area: 82 establishments in 2023, the local area codes, and what phone service costs a 10-person team.
- Establishments
- 82CBP 2023
- Employees
- 779mid-March 2023
- Per 100k residents
- 0.6U.S. 0.8
- Rank
- 2nd of 219areas by count
General rental centers in Los Angeles, CA by the numbers
The Census Bureau's 2023 County Business Patterns lists 82 establishments classified as General Rental Centers (NAICS 532310) in the Los Angeles-Long Beach-Anaheim, CA metro area. Together they reported 779 mid-March employees and $53.4 million of payroll for the year. That ranks 2nd of the 219 metro and micropolitan areas where Census published a count for this industry.
With 12.9 million residents in the Census 2024 estimate, that is 0.6 general rental centers per 100,000 people, 20.8% below the national rate of 0.8. Establishments average 9.5 employees, 31.2% above the U.S. average of 7.2. Payroll per employee comes to $68,498, 16.1% above the national $59,025.
| Measure | Los Angeles, CA | California | United States |
|---|---|---|---|
| Establishments | 82 | 278 | 2,725 |
| Mid-March employees | 779 | 2,334 (moderate noise) | 19,738 |
| Annual payroll | $53,360,000 | $161,955,000 | $1,165,027,000 |
| Employees per establishment | 9.5 | 8.4 | 7.2 |
| Payroll per employee | $68,498 | $69,389 | $59,025 |
| Establishments per 100,000 residents | 0.6 | 0.7 | 0.8 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Team sizes at general rental centers in Los Angeles, CA
Of the general rental centers in Los Angeles, CA that had employees in March 2023, 56.1% had fewer than five (the U.S. share is 50.8%). 73.2% had fewer than ten. When a business has only a few people, whoever is free answers the phone, and calls that arrive while everyone is busy go to voicemail unless they are routed somewhere else.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 46 | 56.1% | 50.8% |
| 5–9 employees | 14 | 17.1% | 26.8% |
| 10–19 employees | 9 | 11.0% | 15.4% |
| 20–49 employees | 10 | 12.2% | 6.1% |
| 50 or more employees | 3 | 3.7% | 1.0% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
Why the phone matters for general rental centers in Los Angeles, CA
General rental centers rent tools, party equipment and more, and customers call about availability and delivery. Weekend events drive call peaks.
A few of the calls that come in to general rental centers in Los Angeles, CA:
- The center calls a customer about delivery.
- An event planner calls about a tent.
- A customer calls to extend a rental.
When nobody can pick up
Event-related calls often come in the evening.
With business-hours routing, calls after closing can go to transcribed voicemail or an optional AI receptionist instead of ringing an empty room.
Phone system pricing for a 10-person general rental center
The average general rental center in Los Angeles, CA has 9.5 employees, so a 10-person team is a reasonable benchmark. On a per-user plan that headcount sets the bill: $249.50 a month on Ooma Office Pro or $300.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 10 people cost $199.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $1,212. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $199.00 | $2,388.00 |
| Quo (Starter) | $19.00 per user | $190.00 | $2,280.00 |
| Nextiva (Core) | $23.00 per user | $230.00 | $2,760.00 |
| Ooma (Office Pro) | $24.95 per user | $249.50 | $2,994.00 |
| Dialpad (Standard) | $27.00 per user | $270.00 | $3,240.00 |
| RingCentral (RingEX Core) | $30.00 per user | $300.00 | $3,600.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Which area code to use in Los Angeles, CA
NANPA records place the exchanges of the area's named cities and towns in 8 area codes. 323 has the most, with 786 of 5,035 exchanges (16%). Callata's plan includes up to 3 local numbers; you can pick them in the area codes your customers recognize, subject to carrier inventory, or port the number you already have for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 323 | 786 | Pacific | 1998 | 213, 738 |
| 213 | 780 | Pacific | 1947 | 323, 738 |
| 714 | 777 | Pacific | 1951 | 657 |
| 626 | 722 | Pacific | 1997 | none |
| 657 | 643 | Pacific | 2008 | 714 |
| 562 | 541 | Pacific | 1997 | none |
| 949 | 454 | Pacific | 1998 | none |
| 310 | 332 | Pacific | 1991 | 424 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
What general rental centers in Los Angeles, CA get with Callata
For $99 a month, Callata puts a team of up to 5 on one plan ($20 for each person after that): up to 3 local numbers, unlimited inbound calls, a pooled allowance of 1,500 outbound US and Canada minutes per user, browser and cell calling, voicemail transcription with urgency triage, recorded calls with AI summaries and business-hours routing, with E911 on every number.
If you already have a number in Los Angeles, CA, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many general rental centers are there in Los Angeles, CA?
Census County Business Patterns counted 82 general rental centers in the Los Angeles-Long Beach-Anaheim, CA metro area in 2023. They employed 779 people in mid-March.
What does a business phone system cost for a 10-person general rental center?
At month-to-month list prices checked September 28, 2026, 10 users cost $300.00 a month on RingCentral RingEX Core and $249.50 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $199.00.
What area code should a general rental center in Los Angeles, CA use?
Area code 323 has the most assigned exchanges among the area's named places, followed by 213 and 714. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for a general rental center?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.