CallataGuidesBusiness phone system for advertising agencies in Los Angeles, CA
Advertising agencies in the Los Angeles-Long Beach-Anaheim, CA metro area: 1,401 establishments in 2023, the local area codes, and what phone service costs a 14-person team.
- Establishments
- 1,401CBP 2023
- Employees
- 19,891mid-March 2023
- Per 100k residents
- 10.8U.S. 4.6
- Rank
- 2nd of 351areas by count
Advertising agencies in Los Angeles, CA by the numbers
The Census Bureau's 2023 County Business Patterns lists 1,401 establishments classified as Advertising Agencies (NAICS 541810) in the Los Angeles-Long Beach-Anaheim, CA metro area. Together they reported 19,891 mid-March employees and $2.2 billion of payroll for the year. That ranks 2nd of the 351 metro and micropolitan areas where Census published a count for this industry.
With 12.9 million residents in the Census 2024 estimate, that is 10.8 advertising agencies per 100,000 people, 137.6% above the national rate of 4.6. Establishments average 14.2 employees, 9.9% above the U.S. average of 12.9. Payroll per employee comes to $111,832, 4.7% above the national $106,841.
| Measure | Los Angeles, CA | California | United States |
|---|---|---|---|
| Establishments | 1,401 | 2,462 | 15,512 |
| Mid-March employees | 19,891 | 32,122 | 200,465 |
| Annual payroll | $2,224,449,000 | $3,785,687,000 | $21,417,972,000 |
| Employees per establishment | 14.2 | 13.0 | 12.9 |
| Payroll per employee | $111,832 | $117,853 | $106,841 |
| Establishments per 100,000 residents | 10.8 | 6.2 | 4.6 |
Census County Business Patterns 2023 (mid-March employment; annual payroll). Employees and payroll flagged high-noise are shown but not used in the text. Residents: Census Vintage 2024 estimates.
Team sizes at advertising agencies in Los Angeles, CA
Of the advertising agencies in Los Angeles, CA that had employees in March 2023, 71.1% had fewer than five (the U.S. share is 68.2%). 81.0% had fewer than ten. When a business has only a few people, whoever is free answers the phone, and calls that arrive while everyone is busy go to voicemail unless they are routed somewhere else.
| Employment size | Establishments | Share | U.S. share |
|---|---|---|---|
| 1–4 employees | 996 | 71.1% | 68.2% |
| 5–9 employees | 139 | 9.9% | 12.0% |
| 10–19 employees | 111 | 7.9% | 8.4% |
| 20–49 employees | 87 | 6.2% | 6.4% |
| 50 or more employees | 68 | 4.9% | 5.0% |
Employment-size classes count establishments by mid-March 2023 employment. Establishments with no March employees are excluded from the size classes, so shares are of establishments with employees. Source: Census County Business Patterns 2023.
What advertising agencies in Los Angeles, CA use the phone for
Agencies manage many client relationships at once, and clients expect to reach their account team quickly. Recording and summarizing calls helps teams keep track of approvals and requests.
Typical inbound and outbound calls for advertising agencies in Los Angeles, CA:
- A production vendor calls about a shoot.
- The agency calls a client to review creative.
- A prospect calls about agency services.
After-hours calls
Launch-day issues can be urgent; otherwise after-hours calls can wait.
With business-hours routing, calls after closing can go to transcribed voicemail or an optional AI receptionist instead of ringing an empty room.
Callata vs. per-seat pricing for advertising agencies in Los Angeles, CA
The average advertising agency in Los Angeles, CA has 14.2 employees, so a 14-person team is a reasonable benchmark. On a per-user plan that headcount sets the bill: $349.30 a month on Ooma Office Pro or $420.00 on RingCentral RingEX Core at list price (checked September 28, 2026). On Callata the same 14 people cost $279.00 a month, less than either per-seat plan.
The annual difference against RingCentral's monthly list price comes to $1,692. Some vendors discount annual contracts; the table shows month-to-month prices.
| Provider (plan) | Pricing basis | Per month | Per year |
|---|---|---|---|
| Callata (Callata Office) | $99 incl. 5 users, $20 per extra user | $279.00 | $3,348.00 |
| Quo (Starter) | $19.00 per user | $266.00 | $3,192.00 |
| Nextiva (Core) | $23.00 per user | $322.00 | $3,864.00 |
| Ooma (Office Pro) | $24.95 per user | $349.30 | $4,191.60 |
| Dialpad (Standard) | $27.00 per user | $378.00 | $4,536.00 |
| RingCentral (RingEX Core) | $30.00 per user | $420.00 | $5,040.00 |
Competitor prices are each vendor's published month-to-month list price per user for its lowest plan that includes business calling and texting, checked September 28, 2026: Quo Starter $19, Nextiva Core $23, Ooma Office Pro $24.95 (Essentials excludes texting; one-time $29.95 activation not included), Dialpad Standard $27, RingCentral RingEX Core $30 ($20 billed annually). Prices exclude taxes and fees and may change; annual contracts lower some competitors' prices.
Which area code to use in Los Angeles, CA
NANPA records place the exchanges of the area's named cities and towns in 8 area codes. 323 has the most, with 786 of 5,035 exchanges (16%). Callata's plan includes up to 3 local numbers; you can pick them in the area codes your clients recognize, subject to carrier inventory, or port the number you already have for free.
| Area code | Exchanges | Time zone | In service since | Overlay with |
|---|---|---|---|---|
| 323 | 786 | Pacific | 1998 | 213, 738 |
| 213 | 780 | Pacific | 1947 | 323, 738 |
| 714 | 777 | Pacific | 1951 | 657 |
| 626 | 722 | Pacific | 1997 | none |
| 657 | 643 | Pacific | 2008 | 714 |
| 562 | 541 | Pacific | 1997 | none |
| 949 | 454 | Pacific | 1998 | none |
| 310 | 332 | Pacific | 1991 | 424 |
Exchanges are NANPA-assigned central office codes (NPA-NXX) in the rate centers matched to the area's named places. Source: NANPA utilized code and NPA reports.
What advertising agencies in Los Angeles, CA get with Callata
Callata is a business phone system priced at $99 a month with 5 users included, then $20 per additional user. Callata Office includes up to 3 local business numbers, unlimited inbound calling, 1,500 pooled outbound US and Canada minutes per user each month, a browser softphone that can also ring your cell, voicemail with transcription, call recording with AI summaries, business-hours routing and E911 on every number.
If you already have a number in Los Angeles, CA, porting it to Callata is free. Texting from a local number requires a one-time carrier registration (10DLC, $49), and the numbers available in any area code depend on carrier inventory when you choose them.
Optional AI agents (receptionist, sales, support or scheduler) can answer calls after hours or when nobody picks up, take messages, text, email and transfer to your team. They are billed from prepaid AI minutes at $0.25 per minute, identify themselves as AI, and may only place outbound calls to people who consented, between 8am and 9pm.
Frequently asked questions
How many advertising agencies are there in Los Angeles, CA?
Census County Business Patterns counted 1,401 advertising agencies in the Los Angeles-Long Beach-Anaheim, CA metro area in 2023. They employed 19,891 people in mid-March.
What does a business phone system cost for a 14-person advertising agency?
At month-to-month list prices checked September 28, 2026, 14 users cost $420.00 a month on RingCentral RingEX Core and $349.30 on Ooma Office Pro. On Callata, $99 a month with 5 users included, then $20 per additional user, the same team pays $279.00.
What area code should an advertising agency in Los Angeles, CA use?
Area code 323 has the most assigned exchanges among the area's named places, followed by 213 and 714. If you already have a local number, you can port it to Callata for free.
Can an AI receptionist answer calls for an advertising agency?
Yes. Callata's optional AI agents can answer when the team is busy or closed, take a message, text, email or transfer the call. They disclose that they are AI and are billed from prepaid AI minutes at $0.25 per minute.